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In an era of abundance and overwhelming choice, customer relationships, not products, are the most important source of competitive differentiation. The good news is that customers really do want trusting and close relationships. They want these types of bonds because they reduce stress and help them adapt to a rapidly changing world. The implications of emotional and consumptive value are clear in the business-to-consumer sector, but the strategies are equally powerful in a business-to-business context.

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In an era of abundance and overwhelming choice, customer relationships, not products, are the most important source of competitive differentiation. The good news is that customers really do want trusting and close relationships. They want these types of bonds because they reduce stress and help them adapt to a rapidly changing world. The implications of emotional and consumptive value are clear in the business-to-consumer sector, but the strategies are equally powerful in a business-to-business context.
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index | addictedcustomers.com Reviews

https://addictedcustomers.com

In an era of abundance and overwhelming choice, customer relationships, not products, are the most important source of competitive differentiation. The good news is that customers really do want trusting and close relationships. They want these types of bonds because they reduce stress and help them adapt to a rapidly changing world. The implications of emotional and consumptive value are clear in the business-to-consumer sector, but the strategies are equally powerful in a business-to-business context.

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In an era of abundance and overwhelming choice, customer relationships, not products, are the most important source of competitive differentiation. The good news is that customers really do want trusting and close relationships. They want these types of bonds because they reduce stress and help them adapt to a rapidly changing world. The implications of emotional and consumptive value are clear in the business-to-consumer sector, but the strategies are equally powerful in a business-to-business context.

2

order

http://www.addictedcustomers.com/order.html

Ldquo;If you only focus on your product, you will only create more features. If you focus on your customers, you will create more sales. This book connects the pieces you need to know about engaging customers in an era when they are in control. Keep a notepad by your side. This book will inspire great ideas on how you can engage your customers during the buying experience.”. VP Marketing and Founder. Addicted Customers is now available in bookstores in the United States, Canada and the UK.

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order

http://www.addictedcustomers.com/book.html

Ldquo;How do you move customers from indifference about your brand to an engaged purchasing experience? John Todor provides us with straightforward and powerful answers that are simple to grasp and easy to put into action. Addicted Customers ins’t about simple brand affinity. It’s a handbook for how to get customers hooked on your company’s product.”. Ron Tonini, CEO. Picture Marketing, Inc. Key factors that keep customers from being loyal and compel them to buy on price and convenience.

4

order

http://www.addictedcustomers.com/author.html

Ldquo;John Todor has taken complicated psychological concepts and made them easy to understand. Then he shows you how to take advantage of this knowledge for the benefit your company and your customers. Better hope your competition doesn’t read this before you do.”. Joe Beaulaurier, Marketing Manager. Of over fifteen years of integrating the two perspectives into a methodology that delivers the experiences customers value along with sustainable profits and growth for the companies. John I. Todor, Ph&...

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In an era of abundance and overwhelming choice, customer relationships, not products, are the most important source of competitive differentiation. The good news is that customers really do want trusting and close relationships. They want these types of bonds because they reduce stress and help them adapt to a rapidly changing world. The implications of emotional and consumptive value are clear in the business-to-consumer sector, but the strategies are equally powerful in a business-to-business context.

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