admajoremblog.blogspot.com
Ad Majorem: Spider Charts Are Just Wrong
http://admajoremblog.blogspot.com/2012/02/spider-charts-are-just-wrong.html
It's all Advertising. It's all changing. Stay ahead. Spider Charts Are Just Wrong. If you work in marketing or advertising, chances are you’ve seen a spider chart. These are supposed to impress upon us the vast number of consumer touchpoints reached by your IMC plan. Although actual arachnids have eight legs, most marketing spider charts have many more. The more the merrier! I call this spidermania. You can see some examples, here. Where did Spider Charts come from? In the days of. 1 You can’t guar...
admajoremblog.blogspot.com
Ad Majorem: Display Ads: the New Subliminal Advertising
http://admajoremblog.blogspot.com/2015/04/display-ads-new-subliminal-advertising.html
It's all Advertising. It's all changing. Stay ahead. Display Ads: the New Subliminal Advertising. In the days of Ye Olde Marketing. There was a belief in "subliminal advertising". The idea that TV commercials would be spliced with fleeting images, usually sexual, to overpower your psyche and make you buy something you didn't need. Although the science behind subliminal stimuli. Is interesting, it's never really been used in advertising and we have no. Online Display is the New Subliminal Advertising.
admajoremblog.blogspot.com
Ad Majorem: "DON'T Follow Us on Twitter"
http://admajoremblog.blogspot.com/2012/08/dont-follow-us-on-twitter.html
It's all Advertising. It's all changing. Stay ahead. DON'T Follow Us on Twitter". Old Media meets New Media. You see it everywhere. Advertisers invite you to "Follow us on Twitter". It’s all too easy to add this short message to traditional ad executions. The problem is that Twitter in this way is treated as a mass medium just like the ads themselves. They might as well say “Follow us on Twitter so we can send you more messages just like this one.”. Or: This is a lead generator! The point is, you’v...
admajoremblog.blogspot.com
Ad Majorem: What is Ad Majorem?
http://admajoremblog.blogspot.com/2009/09/what-is-ad-majorem.html
It's all Advertising. It's all changing. Stay ahead. What is Ad Majorem? Thank you for visiting my blog, Ad Majorem. It’s a view from within a large agency. And how an executive there embraces the changes and challenges of modern marketing and advertising. The title, Ad Majorem, is part of a familiar Latin phrase. The “ad” in Ad Majorem means. In these channels allows me to provide a perspective that is part specialist, part generalist. There is much talk that large ad agencies are in trouble today, in p...
admajoremblog.blogspot.com
Ad Majorem: The State of TV Advertising Now That the Super Bowl Is Over
http://admajoremblog.blogspot.com/2015/02/the-state-of-tv-advertising-now-that.html
It's all Advertising. It's all changing. Stay ahead. The State of TV Advertising Now That the Super Bowl Is Over. On Sunday, millions of people watched 4-1/2 hours of Live TV. Today, millions of people will do the same. As covered in my previous post. Despite the popular reporting that TV is Dead, the medium is actually alive, well — and changing. Live TV viewing is holding steady at 4-1/2 hours per day. Much of that viewing happens on an actual TV. In the same way this blog says "it's all advertising".
admajoremblog.blogspot.com
Ad Majorem: October 2014
http://admajoremblog.blogspot.com/2014_10_01_archive.html
It's all Advertising. It's all changing. Stay ahead. Mobile Devices Are a Way for Consumers to Reach Brands - Not for Brands to Reach Consumers. Here's something advertisers and agencies seem slow to understand:. Mobile devices are not a way for brands to reach consumers; they're a way for consumers to reach brands. But the smartphone is wonderful tool for consumers to invade your. So why not invite them? Use Mobile to Invite Customers and Prospects. Which also sums up why I avoid them. At the other end ...
admajoremblog.blogspot.com
Ad Majorem: Ad Spending: Pixels are Up, Ink & Paper are Down
http://admajoremblog.blogspot.com/2015/03/ad-spending-pixels-are-up-ink-paper-are.html
It's all Advertising. It's all changing. Stay ahead. Ad Spending: Pixels are Up, Ink and Paper are Down. US ad spending went up slightly in 2014 because pixels increased more than ink and paper declined. That's my analysis of fresh data from Kantar Media. Summarized in this chart:. The pixels were TV ( 5.5%) and Internet Display ( 0.9%). Representing ink and paper were Magazines (-5.1%), Newspapers (-10%), Outdoor (-0.2%) and FSIs (-2.8%). Radio was also down -3.9%. Two Questions to Think About. The vast...
admajoremblog.blogspot.com
Ad Majorem: November 2014
http://admajoremblog.blogspot.com/2014_11_01_archive.html
It's all Advertising. It's all changing. Stay ahead. Automatic Advertising: We Take Spotomate for a Test Drive. Software can make your 30-second TV commercial. You knew this would happen. Not just because technology makes the software possible. But because newly-available media makes it necessary. There's the first screen (TV), second screen (computer), third screen (mobile), fourth screen (digital signage) and all of them are hungry for content - and advertising. So why not video advertising creative?
admajoremblog.blogspot.com
Ad Majorem: Automatic Advertising: We Take Spotomate for a Test Drive
http://admajoremblog.blogspot.com/2014/11/automatic-advertising-we-take-spotomate.html
It's all Advertising. It's all changing. Stay ahead. Automatic Advertising: We Take Spotomate for a Test Drive. Software can make your 30-second TV commercial. You knew this would happen. Not just because technology makes the software possible. But because newly-available media makes it necessary. There's the first screen (TV), second screen (computer), third screen (mobile), fourth screen (digital signage) and all of them are hungry for content - and advertising. So why not video advertising creative?
admajoremblog.blogspot.com
Ad Majorem: April 2015
http://admajoremblog.blogspot.com/2015_04_01_archive.html
It's all Advertising. It's all changing. Stay ahead. Eight years ago today I tweeted for the first time. To celebrate, Twitter lost 24% of its market value yesterday. Although I didn't remember exactly what. I tweeted that first time back in 2007, nor the exact date, I very clearly remembered the circumstances. Twitter had suddenly taken SXSW by storm the month before. I was on a business trip to Europe, reading an article about it in The Economist. And decided to give it a try. Second, they're still rac...
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