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AdRelevance | adrelevance.org Reviews
https://adrelevance.org
Thoughts on interactive advertising and digital marketing.
adrelevance.org
AdRelevance: July 2004
http://www.adrelevance.org/2004_07_01_archive.html
Thoughts on interactive advertising and digital marketing. July 26, 2004. This blog will focus on interactive advertising industry, comprising mainly of Internet and mobile advertising. Subscribe to: Posts (Atom). Blog template by Arcsin.
AdRelevance: Clickthrough rate - A flawed metric
http://www.adrelevance.org/2010/02/clickthrough-rate-flawed-metric.html
Thoughts on interactive advertising and digital marketing. Clickthrough rate - A flawed metric. August 23, 2004. What is Click-through Rate? Click-through (CTR) is simply a measure of the number of clicks received by an ad divided by the number of times that ad was displayed. Many people in the interactive advertising industry gauge the success of campaigns using this measure alone, often incorrectly. Let me explain why this is so. 3 The offer - If the ad communicates an offer that has higher perceived v...
AdRelevance: August 2004
http://www.adrelevance.org/2004_08_01_archive.html
Thoughts on interactive advertising and digital marketing. Clickthrough rate - A flawed metric. August 23, 2004. What is Click-through Rate? Click-through (CTR) is simply a measure of the number of clicks received by an ad divided by the number of times that ad was displayed. Many people in the interactive advertising industry gauge the success of campaigns using this measure alone, often incorrectly. Let me explain why this is so. 3 The offer - If the ad communicates an offer that has higher perceived v...
AdRelevance: Adrelevance - The origin of the word
http://www.adrelevance.org/2004/08/adrelevance-origin-of-word.html
Thoughts on interactive advertising and digital marketing. Adrelevance - The origin of the word. August 10, 2004. Ads are an interruption if they are irrelevant. Instead, if they are targeted and deliver messages that are meaningful and contextually relevant, they are no more an interruption. (Details on the various types of targeting will be dealt in a later article.) Instead, they supplement the value of the content and thereby serves the purpose of all three parties well. Blog template by Arcsin.
AdRelevance: Online advertising
http://www.adrelevance.org/2004/07/online-advertising.html
Thoughts on interactive advertising and digital marketing. July 26, 2004. This blog will focus on interactive advertising industry, comprising mainly of Internet and mobile advertising. Blog template by Arcsin.
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AdRelevance
Thoughts on interactive advertising and digital marketing. Clickthrough rate - A flawed metric. August 23, 2004. What is Click-through Rate? Click-through (CTR) is simply a measure of the number of clicks received by an ad divided by the number of times that ad was displayed. Many people in the interactive advertising industry gauge the success of campaigns using this measure alone, often incorrectly. Let me explain why this is so. 3 The offer - If the ad communicates an offer that has higher perceived v...
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Hitta oss på Google. Plan Execute. Deliver. Analyse. Kort om Ad Relevance. Ad Relevance är en certifierad och kvalificerad expert inom sökmarknadsföring. Vårt mål är att driva kunder istället för besökare till våra kunders webbplatser. Här skriver vi våra tankar om de senaste nyheterna, gör branschanalyser och ger expertutlåtande om olika tjänster. Följ oss på Twitter för att ta del av våra branschanalyser, expertutlåtanden och diskussioner om aktuella ämnen med andra aktörer. Följ oss på Twitter.
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