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Advertising Substantiation - This website examines the key area known as advertising substantiation.

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Advertising Substantiation - This website examines the key area known as advertising substantiation.
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Advertising Substantiation Articles | adsubstantiation.com Reviews

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Advertising Substantiation - This website examines the key area known as advertising substantiation.

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Lanham Act Case Involved TV Commercial and Print Ad

http://www.advertisingcomplianceservice.com/sam1.html

Comprehensive Advertising Compliance Ô. Practical Analysis of Government, Industry and Media. FROM THE EDITOR IN CHIEF. He Second Circuit affirmed the judgment of the district court in a Lanham Act case involving a TV commercial and a print ad. Our lead article, "Lanham Act Case Involved TV Commercial and Print Ad," examines this recent Second Circuit case. FTC Chairman Muris recently addressed the American Antitrust Institute. That address contains some indications of the direction of FTC under the ...

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Advertising Substantiation: You Must Substantiate Your Claims

http://www.lawpublish.com/substantiation.html

You Must Have a Reasonable Basis for All of Your Advertising Claims. When you prepare your ads, you should be aware of the underlying legal requirement of advertising substantiation. This means that you need to have a reasonable basis for your advertising claims before they are disseminated. As a first step, you should thoroughly familiarize yourself with the FTC Policy Statement Regarding Advertising Substantiation. Appended to Thompson Medical Co. And, it should include keeping pace with the many FTC d...

greenadvertisinglaw.com greenadvertisinglaw.com

Environmental Marketing Guides: Compliance

http://www.greenadvertisinglaw.com/environmental-marketing-guides.html

Making Environmental Marketing Claims on Mail. Green Advertising Law-Related Websites and Resources. Made in USA #1. Made in USA #2. Made in USA #3. Made in USA #4. Use of Word Free. The following is the full-text reproduction of the Federal Trade Commission's. Facts for Businesses: Complying with the Environmental Marketing Guides. Complying with the Environmental Marketing Guides. This publication provides the FTC Staff's view of the law's requirements. It is not binding on the Commission. Like other i...

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Advertising Substantiation Articles

You Must Have a Reasonable Basis for Your Ad Claims. As an attorney specializing in advertising law. It is important to keep in mind when reviewing your client's ads, the underlying legal requirement of advertising substantiation. This means that your client must have a reasonable basis. For his or her ad claims before the advertisements are disseminated. You should thoroughly familiarize yourself with the FTC Policy Statement Regarding Advertising Substantiation. Appended to Thompson Medical Co. And it ...

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