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Tuesday, May 12, 2015. Brief writing - it's harder than you think. The biggest problem with brief writing is that people think they're easy to write. We're going to grab a sandwich. Coming? Sure, give me ten minutes. Just need to get a brief to the Agency". Typical Client Service Department:. We're going for sushi. Coming? Sure, give me ten minutes. Just need to get a brief into Traffic". To do that it needs to be a few simple things:. Do you want to do what. As a result of this piece. This is where sepa...

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Tuesday, May 12, 2015. Brief writing - it's harder than you think. The biggest problem with brief writing is that people think they're easy to write. We're going to grab a sandwich. Coming? Sure, give me ten minutes. Just need to get a brief to the Agency. Typical Client Service Department:. We're going for sushi. Coming? Sure, give me ten minutes. Just need to get a brief into Traffic. To do that it needs to be a few simple things:. Do you want to do what. As a result of this piece. This is where sepa...

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3 2 be concise

4 3 be clever

5 4 be creative

6 5 be collaborative

7 be clear

8 of communication

9 piece of communication

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typical marketing department,1 be clear,2 be concise,3 be clever,4 be creative,5 be collaborative,be clear,of communication,piece of communication,be concise,be clever,be creative,source tim williams,here's,how you start,proposition ideas,in the boardroom

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Adtherapy | adtherapy.blogspot.com Reviews

https://adtherapy.blogspot.com

Tuesday, May 12, 2015. Brief writing - it's harder than you think. The biggest problem with brief writing is that people think they're easy to write. We're going to grab a sandwich. Coming? Sure, give me ten minutes. Just need to get a brief to the Agency". Typical Client Service Department:. We're going for sushi. Coming? Sure, give me ten minutes. Just need to get a brief into Traffic". To do that it needs to be a few simple things:. Do you want to do what. As a result of this piece. This is where sepa...

INTERNAL PAGES

adtherapy.blogspot.com

1

Adtherapy: This Client-Agency relationship thing.

http://adtherapy.blogspot.com/2014/02/this-client-agency-relationship-thing.html

Tuesday, February 4, 2014. This Client-Agency relationship thing. This morning I sent out a little email. About the impact that a good client-agency relationship can have on the output. I used some information from a fabulous report called "A is for Alliances", published by the IPA (Institute of Practitioners in Advertising), in the UK. (Images below are from the report. Download it here. Again, if need be). Good relationship = good work = better results. Scientifically proven, even! Mutually agreed and ...

2

Adtherapy: Just How Risky is Creative Advertising?

http://adtherapy.blogspot.com/2015/01/just-how-risky-is-creative-advertising.html

Thursday, January 29, 2015. Just How Risky is Creative Advertising? Much less risky than boring advertising. Do you know how. Are exposed to every day? Figures vary but it's safely between several hundred and several thousand. A figure of between 3000 and 5000 marketing communication messages every 24 hours is often mentioned. Read the links in this article here. To give you an idea of the studies done in this area, some which clarify that number, some that dispute it. Further studies emphasised that fro...

3

Adtherapy: September 2014

http://adtherapy.blogspot.com/2014_09_01_archive.html

Wednesday, September 3, 2014. Here's a new approach. So the first thing we did was to call it an "Agency Engagement Process", not a Pitch. Semantics yes, but getting engaged, or engaging with someone, just feels like a more appealing prospect than 'pitching" which, let's face it means throwing a ball at someone's face as hard as you can. Image courtesy vectorolie freedigitalphotos.net. Interestingly the winning agency's MD referred to it as an "empathetic pitch process". Yes it was. Another feature of th...

4

Adtherapy: May 2014

http://adtherapy.blogspot.com/2014_05_01_archive.html

Friday, May 9, 2014. Are ad agencies becoming commoditised? A fascinating debate took place on Twitter last night, initiated and facilitated by the team at Adlip. On the subject of whether "agency services have become mere commodities". It was short, sweet and full of as much insight as one can get across in 140 characters. (Read the full #Adlip Talk Twitter TL here. Yes it has. There are a myriad options available to marketers - but that in itself is not necessarily a good thing for them. Agencies spend...

5

Adtherapy: Now's The Time To Sort Out Your Client-Agency Relationship

http://adtherapy.blogspot.com/2015/01/nows-time-to-sort-out-your-client.html

Monday, January 26, 2015. Now's The Time To Sort Out Your Client-Agency Relationship. Image courtesy of holohololand at FreeDigitalPhotos.net. An Adtherapy Client-Agency Relationship Intervention is a positive and constructive process that aims to review and learn from the challenges that are getting in the way of doing great work. And to then ensure the right processes and partnership principles are applied for each party. A successful business partnership that produces great creative work for the brand.

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Tuesday, May 12, 2015. Brief writing - it's harder than you think. The biggest problem with brief writing is that people think they're easy to write. We're going to grab a sandwich. Coming? Sure, give me ten minutes. Just need to get a brief to the Agency". Typical Client Service Department:. We're going for sushi. Coming? Sure, give me ten minutes. Just need to get a brief into Traffic". To do that it needs to be a few simple things:. Do you want to do what. As a result of this piece. This is where sepa...

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SETA / BEE Info. Advertising from a Marketing Perspective. Creative Circle’s Better Practice advice. On Jan 29, 2015. Adtherapy is an advisor to the Creative Circle – providing expert advice to marketers and agencies in key areas of advertising. . We help agencies and clients work better together, for better results. On Jan 26, 2015. Adtherapy helps Marketers and Communication Agencies work better together. Better skills = better relationships = better results. . In this video from Adlip". On Dec 01, 2014.

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Заказать создание лендинг пейдж под ключ- купить сайт с landing page в Москве недорого

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