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Everything you wanted to know about advertising and too much more. Friday, April 15, 2011. Pondering whether the new Adweek will hit its target - or miss it. For anyone who worked at Adweek. During its glory years (which ended, roughly, about four or five years ago), this week has felt odd, like a much-anticipated birth and an inevitable death are happening at the same time. That's because, come Monday, the new Adweek. Who has been the editorial director since the fall, and Richard Beckman. Part of the N...

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Adverganza | adverganza.blogspot.com Reviews

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Everything you wanted to know about advertising and too much more. Friday, April 15, 2011. Pondering whether the new Adweek will hit its target - or miss it. For anyone who worked at Adweek. During its glory years (which ended, roughly, about four or five years ago), this week has felt odd, like a much-anticipated birth and an inevitable death are happening at the same time. That's because, come Monday, the new Adweek. Who has been the editorial director since the fall, and Richard Beckman. Part of the N...

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Adverganza | adverganza.blogspot.com Reviews

https://adverganza.blogspot.com

Everything you wanted to know about advertising and too much more. Friday, April 15, 2011. Pondering whether the new Adweek will hit its target - or miss it. For anyone who worked at Adweek. During its glory years (which ended, roughly, about four or five years ago), this week has felt odd, like a much-anticipated birth and an inevitable death are happening at the same time. That's because, come Monday, the new Adweek. Who has been the editorial director since the fall, and Richard Beckman. Part of the N...

INTERNAL PAGES

adverganza.blogspot.com

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Adverganza: Conan gives Groupon the parody ads it deserves

http://adverganza.blogspot.com/2011/02/conan-gives-groupon-parody-ads-it.html

Everything you wanted to know about advertising and too much more. Thursday, February 10, 2011. Conan gives Groupon the parody ads it deserves. Granted, the Groupon campaign that launched on the Super Bowl is pretty low-hanging fruit. But you gotta love this series of five spoof ads (so far) produced by the gang at Conan. Catharine P. Taylor. I hope you are able to share some of the amazing inventions in future logs. Click here. December 8, 2013 at 6:04 AM. Subscribe to: Post Comments (Atom).

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Adverganza: 2011-03-06

http://adverganza.blogspot.com/2011_03_06_archive.html

Everything you wanted to know about advertising and too much more. Monday, March 7, 2011. How to improve upon TED's "Ad Worth Spreading". As you may have noticed, last week the TED conference named the winners of its " Ads Worth Spreading. A video describing why "Ads Worth Spreading" came about is above.). Don't get me wrong - some of this year's judges, like Goodby's Barbara Lippert. And CP B's Jeff Benjamin. Venables Bell and Partners. For a truly moving ad for The Topsy Foundation. It's hard to say, w...

3

Adverganza: Should Adverganza come back from the dead?

http://adverganza.blogspot.com/2011/02/should-adverganza-come-back-from-dead.html

Everything you wanted to know about advertising and too much more. Monday, February 14, 2011. Should Adverganza come back from the dead? It's all about getting work done for the people who pay me, to whom I'm eternally grateful because they've allowed me some modicum of balance. I don't know of any woman who has been able to build the career I have while still driving the afternoon soccer practice and doing a little too much volunteer work at the elementary school. Damn, back to the money again! I ask al...

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Adverganza: More thoughts on why ad industry coverage has changed

http://adverganza.blogspot.com/2011/04/more-thoughts-on-why-ad-industry.html

Everything you wanted to know about advertising and too much more. Tuesday, April 5, 2011. More thoughts on why ad industry coverage has changed. Yesterday ran a story on the decline in newspaper advertising columns, which was pegged to the recent departure of Lewis Lazare. From the Chicago Sun-Times. As of now, the only five-day-a-week ad column is Stuart Elliott. S column in The New York Times. Though, of course, Stuart shares it with other reporter)s. The writer of the piece, former Wall Street Journal.

5

Adverganza: 2011-04-03

http://adverganza.blogspot.com/2011_04_03_archive.html

Everything you wanted to know about advertising and too much more. Tuesday, April 5, 2011. More thoughts on why ad industry coverage has changed. Yesterday ran a story on the decline in newspaper advertising columns, which was pegged to the recent departure of Lewis Lazare. From the Chicago Sun-Times. As of now, the only five-day-a-week ad column is Stuart Elliott. S column in The New York Times. Though, of course, Stuart shares it with other reporter)s. The writer of the piece, former Wall Street Journal.

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blog.thunderfactory.com

Idea Driven Marketing » Idea Driven Marketing

http://blog.thunderfactory.com/category/idea-driven-marketing

Back to THUNDERFACTORY.com. Archive for the 'Idea Driven Marketing' Category. Harnessing the True Power of Social Media in Marketing. Published by Patrick Di Chiro. Under Idea Driven Marketing. Read the Full Post. Bob Garfield Goes Rogue on Social Media ROI. Published by Patrick Di Chiro. Under Idea Driven Marketing. Read the Full Post. A Strategy for Renewal: Focus on Enhancing Your Energy! Published by Patrick Di Chiro. Under Idea Driven Marketing. A dear friend gave me some good advice recently. S...

blog.thunderfactory.com

Idea Driven Marketing » Detroit Rises Like a Phoenix

http://blog.thunderfactory.com/detroit-rises-like-a-phoenix

Back to THUNDERFACTORY.com. Detroit Rises Like a Phoenix. Published by Patrick Di Chiro. At 11:13 am under Idea Driven Marketing. The news of Detroit’s demise certainly was premature. Like the mythical Phoenix rising from the ashes, Detroit has been pulling itself out of its death spiral to show the world what it’s really made of. Then there was the positive news about new new-age manufacturing jobs being created in the Detroit area. The jobs are with a growing ecosystem of green manufacturers in the...

blog.thunderfactory.com

Idea Driven Marketing » Bob Garfield Goes Rogue on Social Media ROI

http://blog.thunderfactory.com/bob-garfield-goes-rogue-on-social-media-roi

Back to THUNDERFACTORY.com. Bob Garfield Goes Rogue on Social Media ROI. Published by Patrick Di Chiro. At 3:42 am under Idea Driven Marketing. Love him or can’t stand him, media and marketing critic Bob Garfield. Always tells like like it is (or, at least as he sees it). I have always been a fan of Garfield’s candor in his media and advertising industry criticism. His recent trenchant commentary on MediaPost is consistent with all of that. The Throne Behind The Power. Erica Barth, vice president product...

blog.thunderfactory.com

Idea Driven Marketing » Patrick Di Chiro

http://blog.thunderfactory.com/author/patrick-di-chiro

Back to THUNDERFACTORY.com. About: Patrick Di Chiro. Posts by Patrick Di Chiro:. Harnessing the True Power of Social Media in Marketing. Bob Garfield Goes Rogue on Social Media ROI. A Strategy for Renewal: Focus on Enhancing Your Energy! Today Show Gets Real and Re-Signs Matt Lauer. Volvo Risks ‘Safe’ Brand Promise to Be Cool. The Rise of Content Marketing. Grading Another Super Bowl Event. Steve Jobs: The da Vinci of Our Time. Detroit Rises Like a Phoenix. Can Apple Stay On Top Without Jobs?

blog.thunderfactory.com

Idea Driven Marketing » A Strategy for Renewal: Focus on Enhancing Your Energy!

http://blog.thunderfactory.com/a-strategy-of-renewal-focus-on-enhancing-your-energy

Back to THUNDERFACTORY.com. A Strategy for Renewal: Focus on Enhancing Your Energy! Published by Patrick Di Chiro. At 7:31 pm under Idea Driven Marketing. A dear friend gave me some good advice recently. She advised me thusly: ”Focus your life on those things, activities and especially people that give you energy. Cut out the things that sap your energy.”. Because I let various kinds of stuff – and most definitely people — dilute and steal my “energy.”. Create — When you create things, the energy j...

blog.thunderfactory.com

Idea Driven Marketing » Volvo Risks ‘Safe’ Brand Promise to Be Cool

http://blog.thunderfactory.com/volvo-risks-safe-brand-promise-to-be-cool

Back to THUNDERFACTORY.com. Volvo Risks ‘Safe’ Brand Promise to Be Cool. Published by Patrick Di Chiro. At 9:33 pm under Idea Driven Marketing. Just as “Linsanity” seems to be waning, Volvo debuts its first new full page ad in the NY Times today to tout its big new endorsement deal with the NY Knicks wunderkind Jeremy Lin. Lin will probably help Volvo with Chinese (and probably other Asians) buyers in China, and to a lesser degree in the US. The company’s snazzy new designs should help, too&#46...Volvo i...

mikedickman.com

Blog Roll | Mike Dickman

https://mikedickman.com/extended-blog-roll

Today's Most Relevant Digital Marketing Content. Skip to primary content. The Purpose of My Blog. Ad to the Bone. Ads of the World. Confessions of a Wannabe Ad Man. Distraction Culture by Mark Curtis. The daily (ad) biz. The Dog and Pony Show. Everything’s Better With Brentter. I Believe in Advertising. Inside the Marketers Studio. Kiss My Black Ads. The Madison Avenue Journal. Make the Logo Bigger. The Poke With No Name. Shake Well Before Use. The Big Blog Company. The Social Customer Manifesto.

adwarrior.wordpress.com

March | 2010 | Ad Warrior

https://adwarrior.wordpress.com/2010/03

Archive for March, 2010. Glamor as a Tool of Persuasion. Among the most regrettable qualities of advertising professionals is their tendency not to dig deeply enough into the superficial (apologies to Andy Warhol for the slight rewrite of one of his aphorisms). We have a tendency to assume we know what words like “glamor” mean, and race off to create a television commercial that uses glamor (or its simulacrum) to sell 1,200-calorie cheeseburgers. Virginia Postrel in the. Has written a whip-smart review.

blog.thunderfactory.com

Idea Driven Marketing » Steve Jobs: The da Vinci of Our Time

http://blog.thunderfactory.com/steve-jobs-the-da-vinci-of-our-time

Back to THUNDERFACTORY.com. Steve Jobs: The da Vinci of Our Time. Published by Patrick Di Chiro. At 8:22 am under Idea Driven Marketing. So much has already been written about Steve Jobs as a business, design, and technology visionary. The commentary has focused on how he saw a dazzling digital future, and created it for every consumer to live and enjoy. And also how he changed the world in so many ways. Steve Jobs, RIP. Comments are closed at this time. Bob Garfield Goes Rogue on Social Media ROI.

colestrategies.wordpress.com

July | 2009 | Have A Minute

https://colestrategies.wordpress.com/2009/07

Jimmie’s Radio Stuff. Let’s Have Coffee. 124; Comments RSS. Marketing In a Minute. Word of Mouth tips. Posted on July 31, 2009. Buzz may create awareness about a brand, but it will be evangelists and advocates that will keep the buzz alive. As marketers we see this maxim in action often. Just a few months ago Skittles received a lot of buzz for their online antics. (You remember this, right? It was a blip, nothing more nothing sustained. 124; Comments Off on Word of Mouth tips. Posted on July 31, 2009.

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Advergaming Today

Sunday, April 30, 2006. Posted by Mal@IC @ 10:27 PM. Saturday, April 29, 2006. Advergames work well with many other promotions, and various companies have discovered this useful fact. For instance, Electronic Arts recently developed Arena Football and players will see Champs Sp. Every touchdown, punt and pass. The retailer's logo is everywhere, from the virtual athletes' helmets to the end zone, pumping its "Where sport lives" tagline. Http:/ ezproxy.ithaca.edu:2055/login.aspx? Posted by Mal@IC @ 3:51 PM.

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Dave's Advergaming Blog

Monday, December 11, 2006. Everybody Can Play: An Advergame Overview. Advergaming is an emerging medium in which companies can promote their brand, product, or cause. While som. E companies can benefits this method of marketing other must be careful when utilizing advergaming. There are several factors that should be considered when using advergames. The most common use of advergames is to promote a brand or a product. Lifesavers Mini Putt Adventure Game. Is a game that promotes. Sponsored by the School ...

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Advergamming "De Boca a Boca"

Advergamming "De Boca a Boca". Un advergamming es la práctica de emplear juegos para publicitar o promocionar un producto, una organización o una idea. DE BOCA A BOCA". Nuestro Advergaming se centra en una enfermedad que cada vez está más presente en la sociedad española: el Alzheimer. Juego de la Oca. Bautizamos a nuestro “juego” con el nombre “De Boca a Boca”. Repartimos folletos con información y el contacto) por su labor y por ser una fundación murciana y joven que aporta numerosos servicios a enferm...

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30 Jahre Erfahrung in der klassischen Werbung und Online Kommunikation bilden die Basis für unsere kompetente und erfolgsorientierte Werbeplanung und deren markengerechter Umsetzung. Der Kern unserer Dienstleistung ist die Generierung von hochwertigen Kundenkontakten, unter Berücksichtigung ihrer individuellen unternehmensspezifischen Identität -zwecks markenkonformer integrierter Kommunikation über alle Medien. Wir stellen uns gerne Ihrer kreativen Herausforderung. Und beraten Sie gerne. Produktion von ...

adverganza.blogspot.com

Adverganza

Everything you wanted to know about advertising and too much more. Friday, April 15, 2011. Pondering whether the new Adweek will hit its target - or miss it. For anyone who worked at Adweek. During its glory years (which ended, roughly, about four or five years ago), this week has felt odd, like a much-anticipated birth and an inevitable death are happening at the same time. That's because, come Monday, the new Adweek. Who has been the editorial director since the fall, and Richard Beckman. Part of the N...

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