paulmmartinblog.wordpress.com
About | Paul Martin's Blog
https://paulmmartinblog.wordpress.com/about
Paul Martin's Blog. Son Brother. Friend. Strategist. Ginger. Blowing my 9-inch trumpet. Nice things people have said. Despite my affliction as a lifelong ginger sufferer, I’ve held down a string of successful roles working in digital, media, recruitment and, more recently, strategic consultancy. The latter has afforded me opportunities to work with some of the world’s most respected brands in places including London, Germany and Cheltenham Spa. Work hard and be nice to people. Apple and the Golden Ratio.
digitalgem.wordpress.com
Linkedin | DigitalGems
https://digitalgem.wordpress.com/linkedin
Join me on Linkedin by clicking. Http:/ www.linkedin.com/profile/view? Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email. Follow Blog via Email.
digitalgem.wordpress.com
Is targeting your ‘Life Devise’ the next BIG thing? | DigitalGems
https://digitalgem.wordpress.com/2011/08/27/is-targeting-your-‘life-devise’-the-next-big-thing
Spot the ‘P’ →. August 27, 2011 · 6:29 pm. Is targeting your ‘Life Devise’ the next BIG thing? So why are advertisers opting or should be opting for a more mobile way? Although very much in its infancy, the IAB calculated that in 2010 there were 23.3m mobile users in the UK of course this number is growing rapidly. With mobile ad spend accounting for 83 million a growth of nearly 166% in 2010. The video below breaks down the ad formats of the mobile expenditure. A more recent way to target consumers usin...
dutchprditch.wordpress.com
What the papers don’t say | Dutch's PR DITCH
https://dutchprditch.wordpress.com/2014/10/04/what-the-papers-dont-say
Dutch’s PR DITCH. Because it’s an asymmetric world out there. Go Dutch – in a Ditch. Connected Learning in an Open World. Time to re-tune →. What the papers don’t say. October 4, 2014. Many are often called upon to appear as guests on daily ‘newspaper preview’ slots on channels such Sky News. And the BBC News Channel. The content of these paper previews fills a good chunk of the airwaves on the TV and Radio at the end of each day. The content of the papers themselves frame much discussion in news pro...
dutchprditch.wordpress.com
Music | Dutch's PR DITCH
https://dutchprditch.wordpress.com/music
Dutch’s PR DITCH. Because it’s an asymmetric world out there. Go Dutch – in a Ditch. These are just a selection of videos associated with new music tracks that have caught my ear recently, usually courtesy of the Radcliffe and Maconi. Show, Steve Lamacq. On BBC 6 Music, Janice Long. On BBC Radio 2, or Zane Lowe. On BBC Radio 1 – and not forgetting Jamie Stangroom. On BBC 5 Live’s Up All Night. SBTRKT: “NEW DORP. NEW YORK” (FEAT. EZRA KOENIG”. JOLIE HOLLAND: “WANDERING ANGUS”. Light, yet refreshing reggae.
dutchprditch.wordpress.com
Radio | Dutch's PR DITCH
https://dutchprditch.wordpress.com/radio
Dutch’s PR DITCH. Because it’s an asymmetric world out there. Go Dutch – in a Ditch. In the opinion of this blog, the medium of radio was the original social media – and still is. Intimate and immediate, subtle, yet with the creative power to paint amazing pictures that are different for every member of the audience listening. And while the internet is undoubtably the medium of the moment, radio holds one crucial advantage – traffic. Working in tandem, the possibilities are huge. The Early Music Show.
dutchprditch.wordpress.com
Books | Dutch's PR DITCH
https://dutchprditch.wordpress.com/recommended-reads
Dutch’s PR DITCH. Because it’s an asymmetric world out there. Go Dutch – in a Ditch. Recommended reading – these books come with a ‘Dutch’ seal of approval. Each title links through to the relevant page on ‘Amazon’ when clicked. Oyvind, I., van Ruler, B., and Fredriksson, M. (eds.) [2009] ‘Public Relations and Social Theory’. EXISTING READING LIST *. Boje, D.M. [2008] ‘ Storytelling Organizations’. Burn, G. [2008] ‘Born Yesterday: The News As A Novel’. London: Faber and Faber. London: Chatto and Windus.
dutchprditch.wordpress.com
Go Dutch – in a Ditch | Dutch's PR DITCH
https://dutchprditch.wordpress.com/because-its-an-asymmetric-world-out-there
Dutch’s PR DITCH. Because it’s an asymmetric world out there. Go Dutch – in a Ditch. Go Dutch – in a Ditch. When Queen Elizabeth I was on the throne of England, neighbours in London would keep an eye on the health of those in close proximity by peering out of the window into the drains that ran in front of the houses, through the streets. Some argue today that we do not pay enough attention to the quality of our stools, and in turn, our health. That is why ‘Dutch’. Has dug this PR ‘Ditch’. The overloadin...
digitalgem.wordpress.com
Clicktivism – false sence of activism? | DigitalGems
https://digitalgem.wordpress.com/2011/03/20/digital-activism
Invading Ones Private Parts. Ethical Branding →. March 20, 2011 · 9:04 pm. Clicktivism – false sence of activism? If activism is the activation of groups of individuals to achieve a collective aim, then activism in a fundamental sense relies on engaging the underlying forces of community at work in a particular media or space.’ (Tim Hwang 2010 ). This may generate a. Collective identity through a shared awareness which is an ultimate goal for activists, using digital communications. As Shirky (2010).
