ADVERTISING-RESEARCH.COM

Advertising Research Consortium

Welcome to our website. ARC is the premier research company on marketing communications management in Europe. ARC works in collaboration with Advertiser and Advertising associations including ISBA in the UK, the WFA in Brussels, the OWM in Germany and others besides. ARC was established eighteen years ago since when it has produced over 27 public domain reports and 50 other publications. read more. HTML Video Tag Example. Get ahead of the game. Industry Opinions of our work (a couple). This study will th...

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Welcome to our website. ARC is the premier research company on marketing communications management in Europe. ARC works in collaboration with Advertiser and Advertising associations including ISBA in the UK, the WFA in Brussels, the OWM in Germany and others besides. ARC was established eighteen years ago since when it has produced over 27 public domain reports and 50 other publications. read more. HTML Video Tag Example. Get ahead of the game. Industry Opinions of our work (a couple). This study will th...

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Advertising Research Consortium | advertising-research.com Reviews

https://advertising-research.com

Welcome to our website. ARC is the premier research company on marketing communications management in Europe. ARC works in collaboration with Advertiser and Advertising associations including ISBA in the UK, the WFA in Brussels, the OWM in Germany and others besides. ARC was established eighteen years ago since when it has produced over 27 public domain reports and 50 other publications. read more. HTML Video Tag Example. Get ahead of the game. Industry Opinions of our work (a couple). This study will th...

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advertising-research.com

1

Advertising Research Consortium

http://www.advertising-research.com/books/pfa6m.html

Paying for Advertising VI. How advertisers remunerate their media agencies in the United Kingdom. For the first time ever we have published a separate media report, rather than the information on media agency remuneration as a few chapters in the Paying for Advertising. Media agency transparency (e.g. agency disclosure of media buys), Client setting of media neutrality KPI and client achievement of a media neutral schedule. Has seven chapters as follows:-. Remuneration paid for services received.

2

Advertising Research Consortium

http://www.advertising-research.com/index.html

Welcome to our website. ARC is the premier research company on marketing communications management in Europe. ARC works in collaboration with Advertiser and Advertising associations including ISBA in the UK, the WFA in Brussels, the OWM in Germany and others besides. ARC was established twenty years ago since when it has produced over 29 public domain reports and 60 other publications. read more. HTML Video Tag Example. Get ahead of the game. Industry Opinions of our work (a couple). This study will thro...

3

Advertising Research Consortium

http://www.advertising-research.com/publications.html

Chronological List (most recent first). Lace, J. (2016) Paying for Advertising VII. How Advertisers remunerate their Creative agencies. Advertising Research Consortium / Incorporated Society of British Advertisers, London. (113 pp, ISBN 978-0-9576667-4-0),. Lace, J. (2016) Paying for Advertising VII. How Advertisers remunerate their Media agencies. Advertising Research Consortium / Incorporated Society of British Advertisers, London. (105 pp,978-0-9576667-5-7),. Lace, J. (2014) Executive Report: Eval...

4

Advertising Research Consortium

http://www.advertising-research.com/books/simplicity_of_orchestration.html

The Secrets of Simplicity of Orchestration. How can a client best achieve it - regardless of how complex is their marketing communications resource. An ARC Power paper. In our multi-channel advertising world with more specialisms, more agencies and more internal people - the challenges of creating content in real time are very real. Managing it all is becoming more complex and time consuming. Naturally one of the key factors is client ‘simplicity of orchestration’. Can orchestration only be simple. And n...

5

Advertising Research Consortium

http://www.advertising-research.com/about.htm

We have worked successfully in partnership with the national advertiser associations such as ISBA in London, the Union des Annonceurs in Paris and the OWM in Berlin. ARC works in collaboration with other World Federation of Advertiser members in several countries with the aim of assisting their members, other advertisers and advertising and media agencies in general. What makes ARC unique? Who uses ARC's reports? Here is a small selection of our clients, over the years. Merck Sharp and Dohme.

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Advertising Research Consortium

Welcome to our website. ARC is the premier research company on marketing communications management in Europe. ARC works in collaboration with Advertiser and Advertising associations including ISBA in the UK, the WFA in Brussels, the OWM in Germany and others besides. ARC was established eighteen years ago since when it has produced over 27 public domain reports and 50 other publications. read more. HTML Video Tag Example. Get ahead of the game. Industry Opinions of our work (a couple). This study will th...

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