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Friday, January 24, 2014. If “luxury kia” seems weird to you, read on. In teasers for what is sure to be a big Super Bowl ad push for Seoul-based auto manufacturer Kia (client of agency David&Goliath. The point was not that Kia couldn't. Effectively reach various market-strata through trim options, but that Kia shouldn't. Try to do that. When management sees the great success of its brand, the next thing they usually say is, ‘What else can we get into with our hot brand? Today, there are domestic cars, "...

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Friday, January 24, 2014. If “luxury kia” seems weird to you, read on. In teasers for what is sure to be a big Super Bowl ad push for Seoul-based auto manufacturer Kia (client of agency David&Goliath. The point was not that Kia couldn't. Effectively reach various market-strata through trim options, but that Kia shouldn't. Try to do that. When management sees the great success of its brand, the next thing they usually say is, ‘What else can we get into with our hot brand? Today, there are domestic cars, ...

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Advertising140 | advertising140.blogspot.com Reviews

https://advertising140.blogspot.com

Friday, January 24, 2014. If “luxury kia” seems weird to you, read on. In teasers for what is sure to be a big Super Bowl ad push for Seoul-based auto manufacturer Kia (client of agency David&Goliath. The point was not that Kia couldn't. Effectively reach various market-strata through trim options, but that Kia shouldn't. Try to do that. When management sees the great success of its brand, the next thing they usually say is, ‘What else can we get into with our hot brand? Today, there are domestic cars, "...

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advertising140.blogspot.com

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Advertising140: October 2011

http://advertising140.blogspot.com/2011_10_01_archive.html

Wednesday, October 12, 2011. The daily deal emperor has no clothes. 8220;Coupons for the spa drew women from around the metropolitan area eager to see their bulges melt and their wrinkles removed,” reads a New York Times article. 8220;Then they would get another coupon and go do it with someone else,” Wellpath’s director, Jennifer Bengel, told the Times. “There was no loyalty.”. 8220;If we are giving discounts when we don’t need to be giving discounts, that doesn’t benefit us.”. Mehr says that despite se...

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Advertising140: if “luxury kia” seems weird to you, read on

http://advertising140.blogspot.com/2014/01/if-luxury-kia-seems-weird-to-you-read-on.html

Friday, January 24, 2014. If “luxury kia” seems weird to you, read on. In teasers for what is sure to be a big Super Bowl ad push for Seoul-based auto manufacturer Kia (client of agency David&Goliath. The point was not that Kia couldn't. Effectively reach various market-strata through trim options, but that Kia shouldn't. Try to do that. When management sees the great success of its brand, the next thing they usually say is, ‘What else can we get into with our hot brand? Today, there are domestic cars, "...

3

Advertising140: December 2011

http://advertising140.blogspot.com/2011_12_01_archive.html

Saturday, December 17, 2011. Value is the deal. At Forbes.com’s. BrandKeys Founder and President. Is highlighting 12 branding trends for 2012. “These 12 will have direct consequences to the success, or failure, of next year’s branding, engagement, and marketing efforts,” says Passikoff. Trends such as “. 8221; (using a brand’s resonating emotional qualities to differentiate itself in the minds of consumers), and “. However, Passikoff’s trend, “Value. At Beneath the Brand, the hidden dangers of the “.

4

Advertising140: January 2012

http://advertising140.blogspot.com/2012_01_01_archive.html

Saturday, January 21, 2012. Designing an effective billboard is always a challenge. This probably explains why so many are terribly executed. Billboards require concise copy — sometimes only a few words — that people are supposed to read, digest, and process in just a few seconds. If the copy is too long, or the billboard is too busy, consumers will take a quick glance and move on. Branding should be approached in the same way. Could you turn your brand into a billboard? Monday, January 9, 2012. For the ...

5

Advertising140: March 2012

http://advertising140.blogspot.com/2012_03_01_archive.html

Wednesday, March 28, 2012. A lesson in building brands from the masters of advertising. Branding. What is a brand? There are many definitions. Many theories. And, many agencies that do branding in many different ways. But what can we learn from the masters of advertising — those that have put products on the map, and made them household names — about building brands? According to Lee Clow, the bearded Chairman and Global Director of TBWA Worldwide, brands “are very much like people.”. 8221; says Clow.

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Like Me! | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

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Pay as little as $25 for full access to The Agitator. On Fundraising As A Driver Of Social Justice. Thanks for nailing it, Roger. Too many fine rabble-rousing nonprofits get eventually watered down by timid board members, over-reliance on g [more.]. Kathy Swayze, CFRE. On Fundraising As A Driver Of Social Justice. I had the honor of attending a weekend workshop led by Kim Klein during my first nonprofit internship at age 22. She talk [more.]. On Fundraising As A Driver Of Social Justice. I miss the delig...

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Advertising140

Friday, January 24, 2014. If “luxury kia” seems weird to you, read on. In teasers for what is sure to be a big Super Bowl ad push for Seoul-based auto manufacturer Kia (client of agency David&Goliath. The point was not that Kia couldn't. Effectively reach various market-strata through trim options, but that Kia shouldn't. Try to do that. When management sees the great success of its brand, the next thing they usually say is, ‘What else can we get into with our hot brand? Today, there are domestic cars, "...

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