blog.floorcoveringinstitute.com
The Floor Covering Institute Blog: March 2012
http://blog.floorcoveringinstitute.com/2012_03_01_archive.html
Thursday, March 22, 2012. Key issue: commoditization of floor covering products. I believe that commoditization is the key issue facing the flooring industry now. I recently wrote about this threat on the Surfaces blog site and it seems my opinion has struck a chord. Commoditization is a process that transforms the market for unique, branded products into a market based on undifferentiated price competition. Jim Gould is President of the Floor Covering Institute. Links to this post. The FCI Blog Topics.
floorcoveringinstitute.com
Christopher P. Ramey, biography
http://www.floorcoveringinstitute.com/Christopher_Ramey.html
Christopher P. Ramey. Chris Ramey is one of America's foremost authorities on marketing and selling. To the affluent with over 30 years in the floor covering industry as the. Platform. He is president of. Affluent Insights is a business development,. Marketing communications, sales training and public speaking consultancy. Specializing in helping companies penetrate the luxury market. The Luxury. Marketing Council is a marketing agency that acts as a global think tank,. Brain Trust and the New. Christine...
warrentyler.com
Are you ready for Surfaces? Part II | Warren Tyler
http://www.warrentyler.com/uncategorized/are-you-ready-for-surfaces-part-ii
Attitude Isn’t Everything, It’s the ONLY Thing. Let’s Focus on Sales Professionalism. Advertising Myths →. Are you ready for Surfaces? December 15, 2013. What else might you need that isn’t offered to you? Available at the Bookstore at Surfaces. Always an open forum) is on Tuesday at 3:15pm. See me after the session. Let’s Focus on Sales Professionalism. Advertising Myths →. Leave a Reply Cancel reply. Your email address will not be published. Required fields are marked *. You may use these. On What is t...
warrentyler.com
Retail Advertising | Warren Tyler
http://www.warrentyler.com/uncategorized/retail-advertising
Attitude Isn’t Everything, It’s the ONLY Thing. Consumers are Fools →. June 17, 2013. When I first opened a flooring store, like every other retailer, I looked for ways to expand my business. Obviously advertising was one way to do it. Then the problem became what type of advertising had the most impact? Do I look to other small retailers for the answers in their ads or do I look to the professional retailers–department stores and chain stores? Some “no-no’s.” The worst people to de...Never use Yellow Pa...
warrentyler.com
warrentyler | Warren Tyler
http://www.warrentyler.com/author/warrentyler
Attitude Isn’t Everything, It’s the ONLY Thing. When I say that consumers are fools, I don’t mean to denigrate them, but they are so looking for a deal or a savior to be president that they behave like fools. In my stores you could have been fired for being disrespectful to a customer. They support our families and provide a decent standard of living, yet […]. Do I look to other small retailers for the answers in their ads or do I […]. Never before in my twenty-three years of speaking, training and consu...
warrentyler.com
Consumers are Fools | Warren Tyler
http://www.warrentyler.com/uncategorized/consumers-are-fools
Attitude Isn’t Everything, It’s the ONLY Thing. The Industry’s Best Education Programming →. June 17, 2013. When I say that consumers are fools, I don’t mean to denigrate them, but they are so looking for a deal or a savior to be president that they behave like fools. In my stores you could have been fired for being disrespectful to a customer. They support our families and provide a decent standard of living, yet because of their vulnerability I am forced to describe them as fools. Because consumers are...
warrentyler.com
Let’s Focus on Sales Professionalism | Warren Tyler
http://www.warrentyler.com/uncategorized/lets-focus-on-sales-professionalism
Attitude Isn’t Everything, It’s the ONLY Thing. Are You Ready For Surfaces, Part I. Are you ready for Surfaces? Part II →. Let’s Focus on Sales Professionalism. December 15, 2013. Soft yarn, high pie I challenge any person in the carpet industry to prove to me that this carpeting will have anywhere near the appearance retention that a carpet with lower pile and similar pile weight. How, then did we get into this softer than soft mess? What do you think the answer would have been? Part II →. Retail and Ad...
warrentyler.com
Are You Ready For Surfaces, Part I | Warren Tyler
http://www.warrentyler.com/uncategorized/are-you-ready-for-surfaces-part-i
Attitude Isn’t Everything, It’s the ONLY Thing. The Industry’s Best Education Programming. Let’s Focus on Sales Professionalism →. Are You Ready For Surfaces, Part I. December 15, 2013. Stock the new soft yarn (yes, even back then they were trying to sell soft). Five rolls only cost $7,000, a no-brainer for us. The Industry’s Best Education Programming. Let’s Focus on Sales Professionalism →. Leave a Reply Cancel reply. Your email address will not be published. Required fields are marked *.
warrentyler.com
Advertising Myths | Warren Tyler
http://www.warrentyler.com/uncategorized/advertising-myths
Attitude Isn’t Everything, It’s the ONLY Thing. Are you ready for Surfaces? Smaller Retailers Do All The Same Things Wrong…. →. January 2, 2014. Are you ready for Surfaces? Smaller Retailers Do All The Same Things Wrong…. →. Leave a Reply Cancel reply. Your email address will not be published. Required fields are marked *. You may use these. A href= title= abbr title= acronym title= b blockquote cite= cite code del datetime= em i q cite= strike strong. Retail and Advertising Realities. On There is a God!
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