Ongoing horizon scan into the chaotic new frontier of business and marketing by Tenthwave's VP, Strategic Content Marketing, Justin Kirby – the curator of the BOBCM (Best of Branded Content Marketing)...
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afluxstate | afluxstate.com Reviews
https://afluxstate.com
Ongoing horizon scan into the chaotic new frontier of business and marketing by Tenthwave's VP, Strategic Content Marketing, Justin Kirby – the curator of the BOBCM (Best of Branded Content Marketing)...
afluxstate.com
afluxstate • Posts Tagged ‘branded entertainment’
http://afluxstate.com/tagged/branded-entertainment
Scrapbook of Justin Kirby. The curator of the Best of Branded Content Marketing. BOBCM) series among other things. My recent presentation from the FIPP London 2016. Conference I spoke at and you can read my summary here. Olswang have invited me to participate in their Clever content builds great brands. Panel session on April 20th, where I will be exploring how content is changing the way we build successful brands along with the following experts:. Michael Iskas, President, The Story Lab Global. German ...
afluxstate • Posts Tagged ‘BCMA’
http://afluxstate.com/tagged/BCMA
Scrapbook of Justin Kirby. The curator of the Best of Branded Content Marketing. BOBCM) series among other things. Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl. The first ever regional edition in the international series of enhanced media books I curate on Branded Content Marketing was launched yesterday to an exclusive audience of 30 press, agency and brand guests at the dmexco show in Cologne. The 80 Rules of Social Media (March 2014).
afluxstate • James Morrris @JSMWBA @weareMBA helps define...
http://afluxstate.com/post/107990790102/james-morrris-jsmwba-wearemba-helps-define
Scrapbook of Justin Kirby. The curator of the Best of Branded Content Marketing. BOBCM) series among other things. James Morrris @JSMWBA @. Helps define #brandedcontent at. Cristalfestival on #BOBCM panel. Read more about discussion and why James thinks that the. Bald Cartoons example helps explain what branded content is and how it is different from advertising here. Unfortunately most of the world still thinks this is true. The fact that marketers (still) disagree on the definition of stuff like ROI.
afluxstate • Posts Tagged ‘Mediacom Beyond Adertising’
http://afluxstate.com/tagged/Mediacom-Beyond-Adertising
Scrapbook of Justin Kirby. The curator of the Best of Branded Content Marketing. BOBCM) series among other things. James Morrris @JSMWBA @. Helps define #brandedcontent at. Cristalfestival on #BOBCM panel. Read more about discussion and why James thinks that the. Bald Cartoons example helps explain what branded content is and how it is different from advertising here. Unfortunately most of the world still thinks this is true. The fact that marketers (still) disagree on the definition of stuff like ROI.
afluxstate • Posts Tagged ‘branded content’
http://afluxstate.com/tagged/branded-content
Scrapbook of Justin Kirby. The curator of the Best of Branded Content Marketing. BOBCM) series among other things. My recent presentation from the FIPP London 2016. Conference I spoke at and you can read my summary here. Why ‘story-led’ marketing changes ‘everything’. Interview by team at FIPP. That sets the scene for my presentation at their FIPP Mobile. Stream at the FIPP London. Six Blind Men and The Branded Content Elephant. And get the value of a company wrong by almost $100bn.
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Strategic Envisioning | the architecture of everything
https://jasonfurnell.wordpress.com/2011/11/16/strategic-envisioning
The architecture of everything. Thoughts on design thinking. November 16, 2011. I was delighted to be invited to plan and facilitate a strategic envisioning workshop with the global management team at ThoughtWorks. It was back in June 2010 in Gurgaon, India. (I should mention i paired with shelley beeston on this). The process we developed focused on :. Envisioning the measure by which we can assess our success. Extending the horizon of our shared vision of the future. Design thinker . experience des...
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afluxstate
Ongoing horizon scan into the chaotic new frontier of business and marketing by Tenthwave. S VP, Strategic Content Marketing, Justin Kirby. The curator of the BOBCM. Best of Branded Content Marketing) eBook and event series. The best drivers of product recommendations are not loyal customers but non-loyal customers people who have tried your product and may even still use it, but use a rival product most often. From me and included on the WARC Quotebank for Marketing. James Morrris @JSMWBA @. Unfortunate...
a flux state | the journal of an enquiring mind at Brighton University
The journal of an enquiring mind at Brighton University. A new afluxstate.com blog. March 30, 2012. I’ve set-up a new Afluxstate.com. Posted by Justin Kirby. December 15, 2011. I am taking the opportunity in last post to summarise the learning and my key reflections on the process. As mentioned in my. Introduction and Group Project Proposal. Post, one of the reasons I chose this course was that I wanted an opportunity to critically explore more. Posted by Justin Kirby. December 14, 2011. In London explai...
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Tuesday, May 5, 2015. By Shana Makos, Fraternal Values Society Coordinator. Call me a stick in the mud, but I’ve never been a huge fan of Bud Light’s #UpForWhatever campaign. It’s confusing. “The perfect beer for whatever happens.” What does that even mean? The perfect beer for your grandmother’s funeral? The perfect beer for watching a house burn to the ground? The perfect beer for removing “no” from your vocabulary for the night? Genius, wasn’t it? Bud Light’s faux pas reminds that that we need t...
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