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Execution – Flawless vs. Good Enough | Ritter's Ruminations & Ramblings
https://efr0702.wordpress.com/2009/06/17/execution-flawless-vs-good-enough
Ritter's Ruminations and Ramblings. Comments from Edwin Ritter on web trends, lexicon trends and whatever is top of mind at the moment. My links on Delicious. Execution – Flawless vs. Good Enough. June 17, 2009. Posted by Edwin Ritter in Trends. Was a retired Navy fighter pilot who flew F-14s. He described how they plan each mission and the elements involved in the planning. The steps they use include :. If there is equipment malfunction, what is the backup plan? One all those elements are in place (step...
continuumofvalue.com
Value Targeting - Turning Investment into Profit, Every Day.
http://www.continuumofvalue.com/business-value-sales-targeting-market-acceleration
A Continuum of Value? Aligning Value with Need and Spend. Do you know exactly who or what has the highest propensity and ability to purchase your products or services? Is your sales and marketing effort highly focused at where you have the highest probability of winning the deal? Do you align all of your resources, time, and effort around the most profitable products and services? Deep Market/Customer Needs Assessments. Product/Service Targeting Accuracy Assessments. Target Lifecycle Need Assessments.
continuumofvalue.com
Value Packaging - Turning Investment into Profit, Every Day.
http://www.continuumofvalue.com/business-value-product-packaging
A Continuum of Value? Value Presentation that Attracts Attention and Action. Connecting your value to an easy to see, understand, sell, adopt, and realize deliverable is difficult and often overlooked. This is especially true where value tends to be complex or nuanced. Many people and companies simply assume that their value is ‘intuitive’ or easy to see. Or, they try to present everything in as many ways possible – overwhelming the prospect to the point of distraction. Value Packaging Conflict Resolution.
continuumofvalue.com
Value Positioning - Turning Investment into Profit, Every Day.
http://www.continuumofvalue.com/business-value-market-positioning
A Continuum of Value? Distancing Your Value from the Crowd. Becoming Great. What is your market position? Are you the leader, a challenger, or in the pack? Do you even know? What is your competitive position? Are you winning more than your fair share of deals? Or, are you constantly reacting to the competition. What are your salespeople telling you? What is your value position? Do you deliver value that exceeds, meets, or is below what the market or customer is looking for? Internal Alignment for Success.
continuumofvalue.com
COV: Sales - Turning Investment into Profit, Every Day.
http://www.continuumofvalue.com/sales-acceleration-growth
A Continuum of Value? Driving Increased Sales Success. A Sales Continuum of Value. Many sales organizations rely on the past for the future. This leads to failure. Successful companies have a fully-integrated, full-spectrum sales approach. One that assures successful selling at all levels of the deal – from the recommender to the executive sponsor. Those with a Sales Continuum are able to see:. Greater Pipeline Quality and Growth. Faster Sales Cycles and Deal Size. Have Us Call You. Faster Time to Close.
continuumofvalue.com
Value Proofs - Turning Investment into Profit, Every Day.
http://www.continuumofvalue.com/business-financial-sales-value-proofs
A Continuum of Value? Connecting Value to Monetizable Benefit. Can you really prove the financial benefit of your products and services? Can you tie the value you deliver to the financial bottom line of your customer? Can your customer directly connect your value to lower EPS or higher revenue for their company? If you can’t answer “yes” to all three of these, you’re screwed. It’s that simple. Financial Benefit Value Discovery Sessions. Market/Customer Financial Needs Assessments. Selling on Tangible Ben...
continuumofvalue.com
What is a Continuum of Value? - Turning Investment into Profit, Every Day.
http://www.continuumofvalue.com/what-is-a-continuum-of-value
A Continuum of Value? What is a Continuum of Value? What is a Continuum of Value? A Continuum of Value? A COV describes the full spectrum of value and benefit packaged and delivered for easy understanding, acceptance, and action. A COV ensures your customers immediately SEE, EXPERIENCE, and UNDERSTAND the value you deliver. COV’s are specifically designed for situations where:. Products/Services are Highly Technical or Complex. Markets are Crowded and Highly Competitive. Have Us Call You. Put us to work.
continuumofvalue.com
COV: Organizational - Turning Investment into Profit, Every Day.
http://www.continuumofvalue.com/organizational-improvement
A Continuum of Value? Maximizing Customer Experience and Profitability. An Organizational Continuum of Value. Value is often defined only in external terms. What you deliver to the industry, your prospects, or customers. Value, however, starts within your business and drives how external benefit is managed and delivered. End-to-end customer experiences and value start from within. Having an Organizational COV can:. Provide a Customer-Focused Decision Framework. Define or Refine Customer-oriented Mission.
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