philipspan.com
Philip Pan: UX Design Portfolio
http://www.philipspan.com/visa.php
Website Usability for Conversion. Dec '14 (~13 hrs). A team at Visa. Wanted to ehance the usability of its portfolio optimization services website. To improve conversion. We ( AgencyUX. Were tasked with evaluating the website against heuristics and proposing design changes, trying to keep as much of the existing assets as possible. Me - UX Designer. Kevin Jeong - Reviewed my work as Principal and Lead. Heuristic evaluation with wireframes. Visa implemented most of our proposals.
philipspan.com
Philip Pan: UX Design Portfolio
http://www.philipspan.com/nextissue.php
Homepage Usability for Conversion. Overlays + Tooltips. Dec '14 - Feb '15 (~90 hrs). A digital magazine stand startup, asked us ( AgencyUX. To propose usability enhancements to improve conversion on its homepage, with consideration to its mobile web experience. Me - UX Designer. Kevin Jeong - Principal, Lead UX Designer. Proposals accepted and modified to fit the vision of NextIssue's creative team. Issues, Analogies and Possibilities. Overlays + Tooltips. Design Editor Features and Purchase Flow. Video ...
philipspan.com
Philip Pan: UX Design Portfolio
http://www.philipspan.com/psprint.php
Design Editor Features and Purchase Flow. Dec '14 - Apr '15 (~290 hrs). A print production and design company, asked us ( AgencyUX. To redesign its design creation and purchase experiences for its web and phone app. Design creation involved user education, browsing templates, and editing templates. Me - UX Designer: Content Library, Asynchronous Collaboration, Live Chat, Preview, and Review features for the Design Editor, and Purchase Flow. Kevin Jeong - Principal, Lead UX Designer. Understanding the sig...
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