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Agile Research | Reinventing Market Research for Today's BusinessReinventing Market Research for Today's Business (by Paul Peterson)
http://www.agilemarketingresearch.com/
Reinventing Market Research for Today's Business (by Paul Peterson)
http://www.agilemarketingresearch.com/
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Agile Research | Reinventing Market Research for Today's Business | agilemarketingresearch.com Reviews
https://agilemarketingresearch.com
Reinventing Market Research for Today's Business (by Paul Peterson)
agilemarketingresearch.com
About | Agile Research
http://agilemarketingresearch.com/about
We have set out to disrupt the world of conventional market research – partly because we’re fed up with the inadequacies of old practices, but mostly because we believe that business has fundamentally changed and the market research industry must adapt to survive. The tenets of Agile Research are about getting valuable insights sooner, more frequently with more actionable results. Agility is more than just moving quickly. It means moving with precision – going further, faster with each step. May 10, 2015.
Agile Research | Reinventing Market Research for Today's Business | Page 2
http://agilemarketingresearch.com/page/2
Reinventing Market Research for Today's Business. Reduce, Reuse, Recycle. We have found that many companies are sitting on veritable treasure troves of data. Undiscovered, unused and very valuable. The culprit, Continue reading →. To be continued…. A mainstay of movie cliffhangers, the phrase To be continued has been appearing at the end of serialized movies since Continue reading →. Some are more equal than others. A very good place to start. Decisions, decisions, decisions. Learning to fail successfully.
Links | Agile Research
http://agilemarketingresearch.com/links
Here are some of the blogs we are following. Whether they are directly writing about Agile or simply in synch with Agile ways of thinking, all are worth a read:. Gartner for Marketing Leaders. And, of course, our own Catalytic Customer blog:. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. Email c...
When Agile isn’t | Agile Research
http://agilemarketingresearch.com/2013/04/25/when-agile-isnt
When Agile isn’t. Posted by Paul Peterson. April 25, 2013. There’s a lot of talk about Agile these days. Agile Development, Agile Business, Agile Marketing, and, yes, Agile Research. Unfortunately, as well, they also come with their own jargon. It’s as if we can’t help ourselves. Like nature abhorring a vacuum, business abhors simplicity. When did Agile stop being, well, agile? It seems to us there might be a good rule of thumb here: if your strategy requires its own glossary, it’s probably gotten overly...
Both Sides Now | Agile Research
http://agilemarketingresearch.com/2013/08/16/both-sides-now-2
Posted by Paul Peterson. August 16, 2013. With the focus of Agile Research on the application of learning, it was only a matter of time before we were asked what we can do to inform the work of visual designers, particularly those in the fields of brand identity, interactive design and advertising. What follows is our answer to the question: Why should I care about research as a designer? Right Brain, meet Left Brain. A common argument against employing market research for design evaluation is that it le...
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About | The Catalytic Customer
https://catlyticcustomer.com/about
Locating and leveraging your most valuable customers. In every category there exists. A cadre of key customers whose experience, preferences and insights define markets and inform marketing. At King Brown Partners. We’ve been following the Catalytic Customer for nearly two decades, working across dozens of categories and thousands of client businesses. Identifying and leveraging Catalytic Customers is central to our Agile Marketing Research. Leave a Reply Cancel reply. Enter your comment here. Join 79 ot...
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Agile Marketing Manifesto
Signup for the newsletter. We are discovering better ways of creating value for our customers and for our organizations through new approaches to marketing. Through this work, we have come to value:. Validated learning over opinions and conventions. Customer focused collaboration over silos and hierarchy. Adaptive and iterative campaigns over Big-Bang campaigns. The process of customer discovery over static prediction. Flexible vs. rigid planning. Responding to change over following a plan.
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Agile Research | Reinventing Market Research for Today's Business
Reinventing Market Research for Today's Business. Identifying the Catalytic Customer. Most research projects create a picture of what’s already occurred. They can detail often with finite precision purchase patterns, motivations and satisfaction. Continue reading →. Getting Out of the Building (without getting lost). There is a mantra that has taken hold in the Lean Start-Up movement that is near and dear to our Continue reading →. It’s a matter of focus. Ten Ways to Kill Innovation. Look ahead, not back.
Agile Marketing Resource - A compendium for marketing agility
A compendium for marketing agility. Agile Marketing Resource is a rapidly evolving blog focusing on agile marketing and related methods that support adaptive business processes and strategies. The blog was launched on March 10, 2013. Follow me on Twitter. The Age Of Agile. March 29, 2013. The Age Of Agile. March 27, 2013. Agile Marketing The Modern Marketing Strategy. March 26, 2013. Forrester: Marketers Need a Customer Journey Strategy. March 26, 2013. Product Management for the Web. March 26, 2013.
Agile Marketing Service
Bringing your target into focus. Finding one bright idea that leads to success. Directing your marketing activities towards your vision. Helping you overcome the biggest hurdles. Creative marketing solutions for a dynamic world. We offer a range of marketing services to small and medium-sized businesses or organizations at any stage. Whether you are looking for additional marketing help during a key growth period or you are seeking marketing leadership to take you to the next level,. Drop us a line.
Boutique firm specializing in developing and leveraging Recognized Expert status for clients
Imagine how much time you could devote to other tasks if you didn’t have to actively sell your products or services. If people lined up outside your door, money in hand, ready to pay higher prices than your competitors ever dreamed of charging, where would you go on vacation? If you were quoted by the media, and your customers and peers eagerly sought your opinion, how fast could your business grow? Can you see yourself finally able to devote time to your family? Sign up for our newsletter. Marketing ...
Agile Marketing Solutions, L.L.C.
Agile Marketing Solutions, L.L.C. Delivering integrated marketing solutions for todays business needs. In an ever-changing marketplace, experience is only half the equation. To win today, marketers must be able to adapt to new media environments and understand how old school and new media come together to bring even more power to marketing efforts. Its all about integration - the sum is exponentially greater than the individual parts. Strategic Marketing Plan Development. Advertising and Media Planning.
Agile Marketing UK - A dedicated site for the Agile Marketing movement in the UK and Europe
New Website for the UK and European Agile Marketing Community. Published on September 6, 2012. Welcome to the all new Agile Marketing for the UK and Europe blog. We are dedicated to creating a vibrant and active Agile Marketing Community on the Eastern side of the Atlantic. We are currently updating the content, setting up Twitter, Facebook and LinkedIn feeds over the next couple of days. This will all then make much more sense – so stay posted!
