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ajschoolofthought.blogspot.com

school of thought

A blog for admission and advancement communicators working in and with schools, colleges, and universities. Friday, January 21, 2011. Words I Live By. For about eight years this photocopy has been taped to the wall of my office. It's from a little promotional book produced by advertising executive Robert A. Wilson (father of the Luke. On the opposite page I underlined the following: Audiences need insights. What can't be absorbed won't be remembered. Tell stories worth remembering. Friday, January 7, 2011.

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A blog for admission and advancement communicators working in and with schools, colleges, and universities. Friday, January 21, 2011. Words I Live By. For about eight years this photocopy has been taped to the wall of my office. It's from a little promotional book produced by advertising executive Robert A. Wilson (father of the Luke. On the opposite page I underlined the following: Audiences need insights. What can't be absorbed won't be remembered. Tell stories worth remembering. Friday, January 7, 2011.
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school of thought | ajschoolofthought.blogspot.com Reviews

https://ajschoolofthought.blogspot.com

A blog for admission and advancement communicators working in and with schools, colleges, and universities. Friday, January 21, 2011. Words I Live By. For about eight years this photocopy has been taped to the wall of my office. It's from a little promotional book produced by advertising executive Robert A. Wilson (father of the Luke. On the opposite page I underlined the following: Audiences need insights. What can't be absorbed won't be remembered. Tell stories worth remembering. Friday, January 7, 2011.

INTERNAL PAGES

ajschoolofthought.blogspot.com ajschoolofthought.blogspot.com
1

school of thought: August 2009

http://ajschoolofthought.blogspot.com/2009_08_01_archive.html

A blog for admission and advancement communicators working in and with schools, colleges, and universities. Saturday, August 8, 2009. Leadership vs. Success. It’s not a leap to think that if you’re successful you’re probably a leader of some kind – a leader in your field, a leader in your community, a service leader. But while leaders may be successful, there are lots of successful people who are not leaders. A Seth Godin passage on "discomfort" from Tribes. The success part is that the blog has quickly ...

2

school of thought: October 2009

http://ajschoolofthought.blogspot.com/2009_10_01_archive.html

A blog for admission and advancement communicators working in and with schools, colleges, and universities. Friday, October 23, 2009. What a Little School Can Teach Higher Ed. Wrote a wonderful post this week about the future of higher education in the U.S. The answer from parents, teachers and administrators always came back to putting students first. Students first, innovation as the norm, investment in the future - I've seen it in action and it works. Little Red School House Image Credit. When I first...

3

school of thought: 2010 Was a Thrill Ride

http://ajschoolofthought.blogspot.com/2011/01/2010-was-thrill-ride.html

A blog for admission and advancement communicators working in and with schools, colleges, and universities. Saturday, January 1, 2011. 2010 Was a Thrill Ride. I don’t know about you, but as I get older the years seem to flit by faster. Weren’t we all just sending good wishes for a Happy 2010? 8221; Don’t worry this post gets cheerier. And Brad Rourke style. 2010 feels like a grand adventure. On the work front. I got to work with some amazing clients including:. Saint Andrew’s School. In addition to all o...

4

school of thought: Bonus Material: Content is King

http://ajschoolofthought.blogspot.com/2010/10/bonus-material-content-is-king.html

A blog for admission and advancement communicators working in and with schools, colleges, and universities. Friday, October 15, 2010. Bonus Material: Content is King. The Bonus Materials i.e. outtakes, deleted scenes and "the making of" are one of my favorite parts of any DVD (and the only drawback to iTunes movies). So here is a little bonus material from my latest CASE CURRENTS. During my interview with William and Mary's Susan Evans. What do you want people to know about? Content is king.".

5

school of thought: A Client’s Brand Primer

http://ajschoolofthought.blogspot.com/2010/09/clients-brand-primer.html

A blog for admission and advancement communicators working in and with schools, colleges, and universities. Wednesday, September 29, 2010. A Client’s Brand Primer. The best sign that branding I’ve done works is when those who live the brand really own its ideas and language and make it their own. In terms of my own brand. I was reminded of this when Andrew T. Weller, Dean of Admission at Ridley College in St. Catharines, Ontario, Canada. Courtesy of Andrew Weller:. 3 I let them know that the work will di...

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independentschooladmissionsmusings.blogspot.com independentschooladmissionsmusings.blogspot.com

Independent School Admissions Musings: September 2012

http://independentschooladmissionsmusings.blogspot.com/2012_09_01_archive.html

Independent School Admissions Musings. A space for colleagues and friends in independent school admissions to share, think, learn, discuss. Wednesday, September 5, 2012. Welcome to the new year! The start of school is always so exciting. For families and for the whole community but I would suggest especially for those of us staffing the admissions office at our schools. Our work from the last 12 months is literally walking through the front door. They are anxious and nervous and hopeful and excited.

independentschooladmissionsmusings.blogspot.com independentschooladmissionsmusings.blogspot.com

Independent School Admissions Musings: The Last Step

http://independentschooladmissionsmusings.blogspot.com/2013/05/the-last-stop.html

Independent School Admissions Musings. A space for colleagues and friends in independent school admissions to share, think, learn, discuss. Wednesday, May 22, 2013. Two whole comments: my last post on where to put the communications/marketing office took off! Actually, I had several calls, a few emails, and it was picked up in the weekly newsletter from AISAP, The Funnel. I’m actually quite honored—and have since subscribed to their newsletter. GASP—imagine that my younger readers! We had a communication...

independentschooladmissionsmusings.blogspot.com independentschooladmissionsmusings.blogspot.com

Independent School Admissions Musings: Communications and Marketing

http://independentschooladmissionsmusings.blogspot.com/2013/05/communications-and-marketing.html

Independent School Admissions Musings. A space for colleagues and friends in independent school admissions to share, think, learn, discuss. Saturday, May 11, 2013. Shhhh…don’t tell any of your advancement and development colleagues about this. I’ve been prompted recently to think about the role of communications/marketing offices (herein “c/m office”) in our work, and their proper placement in a school’s organizational chart. To start, there are two schools of thought (no pun intended! First, it’s ...

independentschooladmissionsmusings.blogspot.com independentschooladmissionsmusings.blogspot.com

Independent School Admissions Musings: Human Interaction

http://independentschooladmissionsmusings.blogspot.com/2013/08/human-interaction.html

Independent School Admissions Musings. A space for colleagues and friends in independent school admissions to share, think, learn, discuss. Thursday, August 1, 2013. Living in Canada for almost four years, it’s been a while since I stepped foot in a CVS. I did so for the first time recently while back in the USA on holiday. This is not new. Think ATM’s. I had my first ATM card in high school. Who needed those pesky tellers and their passport savings books? Let’s not put a year on that, shall we? I can te...

independentschooladmissionsmusings.blogspot.com independentschooladmissionsmusings.blogspot.com

Independent School Admissions Musings: October 2012

http://independentschooladmissionsmusings.blogspot.com/2012_10_01_archive.html

Independent School Admissions Musings. A space for colleagues and friends in independent school admissions to share, think, learn, discuss. Thursday, October 25, 2012. A number of years ago at NAIS, I paid to attend one of those pre-conference workshops. Actually, my school paid. Michael Thompson was the presenter and I think he is simply amazing. I have heard him numerous times; you may have, too. 23 years in education and it remains one of the best things I have ever attended. Tips for working with the...

independentschooladmissionsmusings.blogspot.com independentschooladmissionsmusings.blogspot.com

Independent School Admissions Musings: August 2013

http://independentschooladmissionsmusings.blogspot.com/2013_08_01_archive.html

Independent School Admissions Musings. A space for colleagues and friends in independent school admissions to share, think, learn, discuss. Tuesday, August 13, 2013. As I have the opportunity to chat, commiserate, compare notes, and engage fellow admissions directors and deans this summer, there has been a growing theme in those communications. It’s the desire to do “more”. I don’t mean additional work! You had to be living under a rock at the start of the 21. Andrew T. Weller, Ed.D. This is from where w...

independentschooladmissionsmusings.blogspot.com independentschooladmissionsmusings.blogspot.com

Independent School Admissions Musings: March 2013

http://independentschooladmissionsmusings.blogspot.com/2013_03_01_archive.html

Independent School Admissions Musings. A space for colleagues and friends in independent school admissions to share, think, learn, discuss. Wednesday, March 27, 2013. As the national debate has hit a penultimate moment this week with two cases regarding gay marriage being argued in front of the United States Supreme Court, it seemed an opportune moment for me to write about the LGBT community, my experience, and independent school admissions. This is a close-knit community. Does your application still as...

independentschooladmissionsmusings.blogspot.com independentschooladmissionsmusings.blogspot.com

Independent School Admissions Musings: June 2012

http://independentschooladmissionsmusings.blogspot.com/2012_06_01_archive.html

Independent School Admissions Musings. A space for colleagues and friends in independent school admissions to share, think, learn, discuss. Monday, June 25, 2012. Bonjour. I live in a bilingual country and that’s all the French I know. Shame on me. Well, I do know a few other key survival words: champagne, croissant, brie, quiche! So it’s about time I learned French and so I now own the complete Rosetta Stone. I inquired about their support schedule. You know where this is going: people buy the software ...

independentschooladmissionsmusings.blogspot.com independentschooladmissionsmusings.blogspot.com

Independent School Admissions Musings: April 2012

http://independentschooladmissionsmusings.blogspot.com/2012_04_01_archive.html

Independent School Admissions Musings. A space for colleagues and friends in independent school admissions to share, think, learn, discuss. Monday, April 9, 2012. So if you’re one of the original readers of my blog—and Bless You! If you are—you might remember I’ve written on the movie “The Blind Side” before, here. I had the pleasure of attending the inaugural TABS Global Symposium. In my free time (as if—ha! But isn’t that what the 21st century calls and encourages and challenges us to do?

independentschooladmissionsmusings.blogspot.com independentschooladmissionsmusings.blogspot.com

Independent School Admissions Musings: Board Reports

http://independentschooladmissionsmusings.blogspot.com/2013/05/board-reports.html

Independent School Admissions Musings. A space for colleagues and friends in independent school admissions to share, think, learn, discuss. Wednesday, May 29, 2013. Spring sports, AP exams, flowering trees, and the final Board of Trustees meeting: the close of the school year is rapidly approaching. What do you report; what do you share? There are many factors, including the leadership and goals of your head, the culture of your board, and the health of your enrollment. And then plan the tour accordingly.

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school of thought

A blog for admission and advancement communicators working in and with schools, colleges, and universities. Friday, January 21, 2011. Words I Live By. For about eight years this photocopy has been taped to the wall of my office. It's from a little promotional book produced by advertising executive Robert A. Wilson (father of the Luke. On the opposite page I underlined the following: Audiences need insights. What can't be absorbed won't be remembered. Tell stories worth remembering. Friday, January 7, 2011.

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