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AJ Talks Advertising | A blog exploring the ever-changing world of advertising, PR and new media.

A blog exploring the ever-changing world of advertising, PR and new media.

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AJ Talks Advertising | A blog exploring the ever-changing world of advertising, PR and new media. | ajtalksadvertising.wordpress.com Reviews

https://ajtalksadvertising.wordpress.com

A blog exploring the ever-changing world of advertising, PR and new media.

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ajtalksadvertising | AJ Talks Advertising

https://ajtalksadvertising.wordpress.com/author/ajtalksadvertising

A blog exploring the ever-changing world of advertising, PR and new media. Social Media Policy Analysis: Coca-Cola. May 2, 2013. Middot; by ajtalksadvertising. Middot; in Digital Strategy. Middot; 2 Comments. A Case Study in Social: CITGO and The “Fueling Good” Campaign. May 2, 2013. Middot; by ajtalksadvertising. Middot; in Digital Strategy. Middot; Leave a comment. A Case Study in Social – ModCloth. April 11, 2013. Middot; by ajtalksadvertising. Middot; in Digital Strategy. Middot; Leave a comment.

2

New Media and the New Rules of PR | AJ Talks Advertising

https://ajtalksadvertising.wordpress.com/2013/03/21/new-media-and-the-new-rules-of-pr

A blog exploring the ever-changing world of advertising, PR and new media. New Media and the New Rules of PR. March 21, 2013. Middot; by ajtalksadvertising. Middot; in New Media. Middot; 2 Comments. In light of recent PR and social media conferences, I thought I’d share a reworked, briefer, blog-ier version of a piece I wrote using Scott’s. The New Rules of Marketing and PR. Not to say that face-to-face interaction isn’t important, but that’s not true. The old rules of PR say that the only way to get awa...

3

A Case Study in Social – ModCloth | AJ Talks Advertising

https://ajtalksadvertising.wordpress.com/2013/04/11/a-case-study-in-social-modcloth

A blog exploring the ever-changing world of advertising, PR and new media. A Case Study in Social – ModCloth. April 11, 2013. Middot; by ajtalksadvertising. Middot; in Digital Strategy. Middot; Leave a comment. I think I’ve been following ModCloth. On Twitter and Facebook since I had accounts. But wait, what’s ModCloth? It’s a kitschy little shopping site, steadily growing from humble beginnings. Since ModCloth is online-only, they are incredibly invested in their audience:. Boards, it looks like only ab...

4

Let’s Talk (Social) Business | AJ Talks Advertising

https://ajtalksadvertising.wordpress.com/2013/03/21/lets-talk-social-business

A blog exploring the ever-changing world of advertising, PR and new media. Let’s Talk (Social) Business. March 21, 2013. Middot; by ajtalksadvertising. Middot; in Social Business. Middot; 3 Comments. It’s very important for a business to grow toward becoming a truly social business. I think it’s fantastic that companies can use social data and information to inform their product line, improve customer service and better inform future marketing decisions. This article. By Dachis Group sums it up nicely:.

5

A Case Study in Social: CITGO & The “Fueling Good” Campaign | AJ Talks Advertising

https://ajtalksadvertising.wordpress.com/2013/05/02/a-case-study-in-social-citgo-the-fueling-good-campaign

A blog exploring the ever-changing world of advertising, PR and new media. A Case Study in Social: CITGO and The “Fueling Good” Campaign. May 2, 2013. Middot; by ajtalksadvertising. Middot; in Digital Strategy. Middot; Leave a comment. For the past 5 or so years, CITGO has been actively giving back to the communities housing their stations. As this release. Just a few weeks ago, CITGO launched a new spin on the Fueling Good campaign: the Fueling Good Roadtrip. The Pinterest account is used to curate cont...

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rosaleemackinnon.wordpress.com rosaleemackinnon.wordpress.com

May | 2013 | Rosalee MacKinnon

https://rosaleemackinnon.wordpress.com/2013/05

Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. May 3, 2013. What Makes Urban Outfitters Ultimate. It’s a bird! No, it’s a plane! No…it’s Urban Outfitters’ Instagram pics and Vine videos all over the place! Well, okay. You get the point. Urban Outfitters is an American publicly traded company… Continue reading →. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy. Kate Spade and Social Strategy. Leah Steinbruecker's Blog. Don&#03...

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April | 2013 | Rosalee MacKinnon

https://rosaleemackinnon.wordpress.com/2013/04

Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. April 30, 2013. Social Media Policy: Best Buy. 8220;Remember: Protect the brand, protect yourself.” Everyone seems to know that Best Buy is an American multinational consumer electronics corporation, but what most people don’t know is that they follow a strict, yet… Continue reading →. April 23, 2013. Kate Spade and Social Strategy. April 4, 2013. When Social Media Meets Strategy. How to Stay Current. Sharing Seeds of B...

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Rosalee MacKinnon | Aspiring PR & Marketing Pro. Marquette University '14. Milwaukee & New York City | Page 2

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Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. November 26, 2012. It’s hard to believe that only a few short months ago my Twitter account was set to private. I mean c’mon, I obviously had zero knowledge of how to utilize such an important… Continue reading →. November 16, 2012. October 14, 2012. Who knew that this year’s PR Social Media Summit would be even more informative than the last? September 23, 2012. Instant Results with Instagram. September 19, 2012. After...

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July | 2013 | Rosalee MacKinnon

https://rosaleemackinnon.wordpress.com/2013/07

Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. July 8, 2013. How to Stay Current. As summertime approached with much anticipation, I left my Junior year of school behind and embraced the warm weather that awaited me. Sure, Summer is all about going to the beach and doing… Continue reading →. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy. Kate Spade and Social Strategy. Walk into the club like https:/ t.co/Dp4rcdI0pj. Don&#0...

rosaleemackinnon.wordpress.com rosaleemackinnon.wordpress.com

November | 2012 | Rosalee MacKinnon

https://rosaleemackinnon.wordpress.com/2012/11

Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. November 26, 2012. It’s hard to believe that only a few short months ago my Twitter account was set to private. I mean c’mon, I obviously had zero knowledge of how to utilize such an important… Continue reading →. November 16, 2012. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy. Kate Spade and Social Strategy. Walk into the club like https:/ t.co/Dp4rcdI0pj. Experienced Digital...

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March | 2013 | Rosalee MacKinnon

https://rosaleemackinnon.wordpress.com/2013/03

Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. March 21, 2013. This past Wednesday on the 20th of March the first-ever Insight Series Digital Advertising Summit was hosted at Marquette University. Partnered with Laughlin Constable, this summit was a vast plethora of information from… Continue reading →. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy. Kate Spade and Social Strategy. Way to go, ladies 👏👏👏 #BIGEASTchamps.

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October | 2012 | Rosalee MacKinnon

https://rosaleemackinnon.wordpress.com/2012/10

Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. October 14, 2012. Who knew that this year’s PR Social Media Summit would be even more informative than the last? Not to mention #prsms was nationally trending on Twitter, just saying)… Among many prestigious speakers… Continue reading →. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy. Kate Spade and Social Strategy. Walk into the club like https:/ t.co/Dp4rcdI0pj. Don't eve...

rosaleemackinnon.wordpress.com rosaleemackinnon.wordpress.com

January | 2013 | Rosalee MacKinnon

https://rosaleemackinnon.wordpress.com/2013/01

Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. January 27, 2013. Age Is Just A Number, Right? Lauren Rothering states in her article, Why Millennials Should Handle Your Social Media, that “age is just a number.” Who is to say that you are not young or old enough to comprehend what… Continue reading →. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy. Kate Spade and Social Strategy. Way to go, ladies 👏👏👏 #BIGEASTchamps.

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February | 2013 | Rosalee MacKinnon

https://rosaleemackinnon.wordpress.com/2013/02

Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. February 17, 2013. Engagement: Is Your Brand Doing It Right? The use of social media platforms allow brands to connect with their consumers in ways that have never been done before. Visuals with Instagram, snippets from Twitter, “Likes” from Facebook…these all add up… Continue reading →. February 10, 2013. Twitter’s Brand Bowl. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy.

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Engagement: Is Your Brand Doing It Right? | Rosalee MacKinnon

https://rosaleemackinnon.wordpress.com/2013/02/17/engagement-is-your-brand-doing-it-right

Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. Engagement: Is Your Brand Doing It Right? February 17, 2013. The use of social media platforms allow brands to connect with their consumers in ways that have never been done before. Visuals with Instagram, snippets from Twitter, “Likes” from Facebook…these all add up to what it means to be an engaging and current brand. More specifically, @NikeFuel. NikeFuel is the little brother of the Nike brand on Twitter. The pa...

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A blog exploring the ever-changing world of advertising, PR and new media. Social Media Policy Analysis: Coca-Cola. May 2, 2013. Middot; by ajtalksadvertising. Middot; in Digital Strategy. Middot; 2 Comments. A Case Study in Social: CITGO and The “Fueling Good” Campaign. May 2, 2013. Middot; by ajtalksadvertising. Middot; in Digital Strategy. Middot; Leave a comment. A Case Study in Social – ModCloth. April 11, 2013. Middot; by ajtalksadvertising. Middot; in Digital Strategy. Middot; Leave a comment.

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