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Higher Education. A Fading Rite of Passage? | Building Marketing Strategies for Higher Education

https://buildingmarketingstrategies.wordpress.com/2009/07/28/higher-education-a-fading-rite-of-passage

Building Marketing Strategies for Higher Education. Higher Education. A Fading Rite of Passage? July 28, 2009. Tags: Marketing Higher Education. I walked my daughter down the aisle last Sunday evening. She married the love of her life. It was an event that she had been looking forward to for months, and well, for her entire life. It was an emotional day for all of us. The wedding held meaning. We were different because of it. It was a rite of passage. In marketing higher education, we facilitate the coll...

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Traditional Advertising Analytics | Building Marketing Strategies for Higher Education

https://buildingmarketingstrategies.wordpress.com/2014/03/19/traditional-advertising-analytics

Building Marketing Strategies for Higher Education. March 19, 2014. Concordia University Irvine ad across from local community college. Google analytics and CRMs provide us with a wealth of data about the digital journey of our prospects, inquirers, and applicants. But how are universities assessing the effectiveness of traditional media advertising? Sees your billboard ad. At home, goes to his/her desktop and types in the shortened URL. Reads the content on the landing page. Fills out the inquiry form.

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Marketing to the Empowered Consumer | Building Marketing Strategies for Higher Education

https://buildingmarketingstrategies.wordpress.com/2014/05/07/marketing-to-the-empowered-consumer

Building Marketing Strategies for Higher Education. Marketing to the Empowered Consumer. May 7, 2014. In part 1 of this series. We began with the impact of new media in 2009 that led us to a seismic shift in the market and a realization that it’s not about new media. It’s about how technology is changing consumers, offering ever-increasing new technologies, platforms, and channels. In this post, we’ll talk about the theory behind it. And the Altimeter Group. And thought leaders like Brian Solis. In 2012,...

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Marketing. It’s No Longer 2009. | Building Marketing Strategies for Higher Education

https://buildingmarketingstrategies.wordpress.com/2014/04/30/marketing-its-no-longer-2009-part-1

Building Marketing Strategies for Higher Education. Marketing. It’s No Longer 2009. April 30, 2014. This is the first of a two-part series. This month marks my five-year anniversary on social media. In April 2009, I nervously tweeted for the first time and wrote my first blog post sharing my thoughts on marketing higher education. Finding colleagues on Twitter and interacting with them on my blog connected me to a wonderful community of new media early adopters in higher education and marketing. And new ...

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Case Study: Video Storytelling | Building Marketing Strategies for Higher Education

https://buildingmarketingstrategies.wordpress.com/2014/12/09/case-study-video-storytelling

Building Marketing Strategies for Higher Education. Case Study: Video Storytelling. December 9, 2014. It was early 2011 and I was sitting in my first editorial committee meeting for our new storytelling initiative. During the discussion, we discovered that one of our M.A. in Education (MAED) alumni was a California Teacher of the Year award winner. His name went to the top of our list of stories to be explored for video. And Concordia University Irvine. Mark Merrick and Trusted Web Solutions. Larr; Case ...

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Our Partners - Judson's Legacy

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Faith and Hope in Suffering. Judson & Krabbe Disease. Faith & Hope. Find Hope In Suffering. How Do I Help the Hurting? Blog: Heartache & Hope. Speaking & Media. Book: Eyes that See. Film: Judson’s Eyes. What is Krabbe Disease? SPONSORS and PARTNERS OF JUDSON’S LEGACY. The following artists, organizations, and companies have supported Judson’s Legacy in significant ways. We hope you will support them too! O’Melveny and Myers. Hope For Healing Hearts. GET TO KNOW JUDSON. That Man On A Bike.