ALAISTERLOW.COM

Alaister Low

Startups need to understand their core product value. It is often very difficult to measure true product or market fit. How do you definitively identify why users are using your product as opposed to a competitor’s? How do you find out what users are gaining by using/purchasing your product? The key here is to truly understand your users by implementing surveys, customer cohort analysis and even speaking to users directly. How would you feel if you could no longer use “this product”? You can start with a...

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Alaister Low | alaisterlow.com Reviews

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Startups need to understand their core product value. It is often very difficult to measure true product or market fit. How do you definitively identify why users are using your product as opposed to a competitor’s? How do you find out what users are gaining by using/purchasing your product? The key here is to truly understand your users by implementing surveys, customer cohort analysis and even speaking to users directly. How would you feel if you could no longer use “this product”? You can start with a...

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Alaister Low | alaisterlow.com Reviews

https://alaisterlow.com

Startups need to understand their core product value. It is often very difficult to measure true product or market fit. How do you definitively identify why users are using your product as opposed to a competitor’s? How do you find out what users are gaining by using/purchasing your product? The key here is to truly understand your users by implementing surveys, customer cohort analysis and even speaking to users directly. How would you feel if you could no longer use “this product”? You can start with a...

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alaisterlow.com

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Business | Alaister Low

http://www.alaisterlow.com/category/business

Startups need to understand their core product value. It is often very difficult to measure true product or market fit. How do you definitively identify why users are using your product as opposed to a competitor’s? How do you find out what users are gaining by using/purchasing your product? The key here is to truly understand your users by implementing surveys, customer cohort analysis and even speaking to users directly. How would you feel if you could no longer use “this product”? You can start with a...

2

trade shows | Alaister Low

http://www.alaisterlow.com/tag/trade-shows

Tag Archives: trade shows. How To Market Successfully at Expos. I have come up with 5 tips to successfully promote your business at expos:. 1) Run a competition in exchange for business cards. 2) Have staff who know your product/service well and engage with the attendees with enthusiasm and confidence. 3) Speak at the event and drive people back to your booth. 4) Offer an incentive for attendees to take action immediately. 5) Follow up with emails and phone calls. This entry was posted in Marketing.

3

Employees leave managers, not companies | Alaister Low

http://www.alaisterlow.com/employees-leave-managers-not-companies

Employees leave managers, not companies. Today I found out one of my good friends left their position at a well known technology company that many people would “kill” to work for. I asked him why he left, expecting an answer like “I needed more of a challenge”, or “I outgrew the position and there was no where for me to grow”, but instead he said “I couldn’t work with my boss”. Do you provide them with timely feedback? Do they feel your support as a manager leading their team or company? As a manager we ...

4

social commerce | Alaister Low

http://www.alaisterlow.com/tag/social-commerce

Tag Archives: social commerce. Here is an example of this on Quora. In the offline world when you are looking to buy something, for example a new BBQ or a new TV one of the first things you do is ask your friends what they bought. I think social commerce will work in the same way allowing people to see what their friends bought. This entry was posted in Startups. And tagged social commerce. July 23, 2012. ENTER YOUR EMAIL FOR NEW UPDATES.

5

Marketing | Alaister Low

http://www.alaisterlow.com/category/marketing

Startups need to understand their core product value. It is often very difficult to measure true product or market fit. How do you definitively identify why users are using your product as opposed to a competitor’s? How do you find out what users are gaining by using/purchasing your product? The key here is to truly understand your users by implementing surveys, customer cohort analysis and even speaking to users directly. How would you feel if you could no longer use “this product”? You can start with a...

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Startups need to understand their core product value. It is often very difficult to measure true product or market fit. How do you definitively identify why users are using your product as opposed to a competitor’s? How do you find out what users are gaining by using/purchasing your product? The key here is to truly understand your users by implementing surveys, customer cohort analysis and even speaking to users directly. How would you feel if you could no longer use “this product”? You can start with a...

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