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Why Google wants to pay $1billion for a service you’ve probably never heard of | Eat Sleep Social

http://eatsleepsocial.com/2014/05/why-google-purchase-twitch-1billion-dollars

Making sense of social. Why Google wants to pay $1billion for a service you’ve probably never heard of. Americans (broadly) love baseball. Someone’s got to. Last year over 15 million people watched the MLB World Series live. That same year, 32 million people livestreamed the League of Legends World Championships Season 3 on Twitch.tv. So why is Google interested? It’s no coincidence that Twitch has made money with unskippable pre-rolls at the launch of a stream and at user-defined times after that,...

eatsleepsocial.com

Guide to Twitter Promoted Trends | Eat Sleep Social

http://eatsleepsocial.com/2014/05/guide-to-twitter-promoted-trends

Making sense of social. Guide to Twitter Promoted Trends. Twitter Promoted Trends they’re not cheap, but they are prime placement for awareness on the platform. How effective they are is dependent on what you put behind it on the day. It’s a solid 24 hrs on the front page, so make the most of it. This is just a few simple and hopefully helpful tips to plan for a promoted trend and aim to make the most of the placement and spend. Eat Sleep Social: Guide To Twitter Promoted Trends.

eatsleepsocial.com

Looking good at looking up | Eat Sleep Social

http://eatsleepsocial.com/2014/02/looking-up-and-looking-good

Making sense of social. Looking good at looking up. Is this going to be a big trend for 2014 – telling consumers to look up from their mobiles, to get out of the social feels and pay more attention to the real world? This Coke version is a little questionable. Not even sure it’s official. However, Unicef have have put this great and very simple mobile build out – The Unicef Tap Project. A benchmark for any ‘look up’ messaging has been set, executed relevantly and well. Click here to cancel reply. On Mass...

eatsleepsocial.com

Eat Sleep Social

http://eatsleepsocial.com/page/3

Making sense of social. Four stupidly simple things to do to protect your brand’s Twitter feed. It was only last week we were all congratulating Nokia for their user of Twitter. But yesterday the account posted a ‘fuck you’ to its followers. Literally. Read More. Snapchat – apples, oranges and marketers. As marketers, we’re obsessed with numbers. The biggest one of the moment is the 400 million photos. Which is irrelevant. Read More. Why your brand’s engagement rate sucks and how you can improve it.

eatsleepsocial.com

The Shoreditchification of Social Media | Eat Sleep Social

http://eatsleepsocial.com/2014/01/the-shoreditchification-of-social-media

Making sense of social. The Shoreditchification of Social Media. Alex Proud wrote a piece on the Telegraph website. About the Shoreditchification of London. This paragraph pretty much sums up what he means by the term:. Now if we swap ‘urban neighbourhood’ for {social platform} or {tech trend} I think this description could still remain true. Marketers, brands and agencies have become obsessed with. The next big thing. How to cut down the Shoreditchification of the internet? Alex W has posted before on E...

eatsleepsocial.com

Is your brand a social locust? | Eat Sleep Social

http://eatsleepsocial.com/2014/04/social-locust-brand

Making sense of social. Is your brand a social locust? What’s the next big thing? Insert new platform name} is the next Facebook. Teens flock from X to Y. The above are becoming all too familiar headlines as brands and marketers display Locust like behaviour, swarming in on a platform or buzzword technology, eating up any case study they can get before moving on to the next. We’re an industry obsessed with the next rather than the now. Everyone of these would make an amazing Facebook post (. If you’re a ...

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Social Sunday Selection | Eat Sleep Social

http://eatsleepsocial.com/2013/12/social-sunday-selection

Making sense of social. A little round up of nice bits of social that we saw this week, including Bill Gates vining, Adidas trying to be the center of attention and Beyonce launching her album with an instagram. Since we failed to find six bits of good social, we’re having to rename this segment to something less specific than ‘six bits of social’ which just goes to show how well we’re all doing at getting good work out there…. If you spot any next week, don’t forget to tell us on Twitter. Why we like it.

eatsleepsocial.com

Eat Sleep Social

http://eatsleepsocial.com/page/8

Making sense of social. Individuals who do not participate. A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. Charlene Li and Josh Bernoff, Groundswell). Individuals who comment, rate or review the content. Individuals who comment, rate or review the content. Individuals who comment, rate or review the content. Individuals who create content such as blogs or articles, videos or photos etc. Here’s...

eatsleepsocial.com

Eat Sleep Social

http://eatsleepsocial.com/page/4

Making sense of social. Social isn’t just a problem Google can solve. Want to win a car or a holiday? Enter a Facebook competition, because no one else is. Unsurprisingly this results in hundreds of competitions a week being started by brands that only get a handful of entries. I’ve seen competitions giving away cars with less than 1,000 entries, and holidays to New York with less than 50 entries. With a one in fifty chance of winning a trip to New York you’d be silly not to enter. Google unveiled their ...