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Direct Marketing Tips :: Highland Marketing - Intelligent Direct Marketing Service
http://www.hiland.com/daily-tips
Want your catalogue, magazine or newsletter advertising to really pop? Consider a personalized foldover card. Dependable data is the key to targeted direct marketing. Here are some ideas that can help. Although Machineable Addressed Admail can save you money in 2015. It’s important to know that at 51 grams it is actually more expensive than presort. Got a great product? Where feasible) is a great way to prove it. Just like the old saying, Try it, you’ll like it! And then, hopefully, they will buy it!
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About :: Highland Marketing - Intelligent Direct Marketing Service
http://www.hiland.com/about
Our Mission is simple. We help our customers to:. Save Time and Money. Maintain a Professional Image. At Highland Marketing, we provide a diverse range of services, and help our customers select the right mix of direct marketing options and Canada Post products in order to heighten engagement and improve overall results. We call this approach Intelligent Direct Marketing, and we’d love to put it to work for you. We are a full-service. For us, it’s all about maximizing ROI (Return on Intelligence). Active...
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Precision Marketing – Zeroing in with Impact :: Highland Marketing - Intelligent Direct Marketing Service
http://www.hiland.com/blog/2015/02/18/precision-marketing-zeroing-in-with-impact
Precision Marketing Zeroing in with Impact. Posted by Dave Ward. It is rewarding to see positive results as we break new ground on direct marketing programs and we are pleased to share some of these concepts with our readers. My recent post to the Direct Marketing Magazine website titled, Sighting in Your Rifle and Loading Up for High Impact Results. For more direct marketing tips and ways to enhance your DM programs visit our Archive of Direct Marketing Tips. Click here to cancel reply. When is a Deal N...
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Gallery :: Highland Marketing - Intelligent Direct Marketing Service
http://www.hiland.com/gallery
We’ve had the opportunity to work on a wide range of awesome and interesting direct marketing projects over the years. As these types of direct marketing pieces tend to garner more attention and usually drive better results, they really should be considered. As an investment, not an expense. This gallery is designed to showcase some of our favourites. Die Cut Coffee Card. On this project, the client was looking for something different that tied into an offer for a coffee gift card. After a looking at...
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Web & Email Programs :: Highland Marketing - Intelligent Direct Marketing Service
http://www.hiland.com/web-and-email-programs
Thank you for visiting the Web and Email Programs section of our website. Before continuing, we would like to note that we also have a broad range of other services listed under Specialty Services from Highland Marketing. We encourage you to review these services as well. Now on with Web and Email Programs . . . How is your web presence working for you these days? Is it helping you achieve your business goals? Looking for email services? How can we help? Full website design and development. Campaign-spec...
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Services :: Highland Marketing - Intelligent Direct Marketing Service
http://www.hiland.com/services
Direct Marketing with Benefits. Today’s direct marketing can go far beyond traditional direct mail. Direct mail still plays an important role, but so do email, integrated web content and highly tailored and targeted messages, in both personalized and generic formats. Of course, solid vetted data forms the foundation for all of this. Which outlines the full extent of our direct marketing and data services. Mail, Sampling and Fulfillment. Are your mailing programs everything they could be? With today’s tec...
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Data Solutions :: Highland Marketing - Intelligent Direct Marketing Service
http://www.hiland.com/data-solutions
Thank you for visiting the Data Solutions section of our website. Before continuing, we would like to note that we also have a broad range of other services listed under Specialty Services from Highland Marketing. We encourage you to review these services as well. Now on with Data Solutions . . . Accounting for up to 70% of the success of direct marketing campaigns, your data is one of the most important factors in all direct communications! How can we help? Intelligent Correlation of Data. An example of...
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CHUs (Corn Heat Units) Mapped to Communities for Ontario, Manitoba and Quebec – Helping You to Find “Hot” Markets :: Highland Marketing - Intelligent Direct Marketing Service
http://www.hiland.com/blog/2015/07/26/chus-corn-heat-units-mapped-to-communities-for-ontario-manitoba-and-quebec-helping-you-to-find-hot-markets
CHUs (Corn Heat Units) Mapped to Communities for Ontario, Manitoba and Quebec Helping You to Find Hot Markets. Posted by Dave Ward. We are pleased to note that we have now mapped all CHUs (Corn Heat Units) or heat zones for communities within Ontario, Quebec and Manitoba. You Can Put This to Work with Addressed or Unaddressed Promotions. Don’t Discount a Super Product with Some Great Discounts. This title might sound a bit confusing, but many people simply discount Unaddressed Admail as ineffective. ...
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Strategic Targeting :: Highland Marketing - Intelligent Direct Marketing Service
http://www.hiland.com/strategic-targeting
Thank you for visiting the Strategic Targeting section of our website. Before continuing, we would like to note that we also have a broad range of other services listed under Specialty Services from Highland Marketing. We encourage you to review these services as well. Now on with Strategic Targeting . . . How Do We Make Strategic Targeting Work? Extending Data on Files. If there is data that might enrich your targeting efforts, let us know. We would be pleased to analyze the situation and recommend ...
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Brewing Different Blends of Direct Marketing Opportunities that Deliver :: Highland Marketing - Intelligent Direct Marketing Service
http://www.hiland.com/blog/2015/07/31/striving-to-deliver-competitive-advantages-and-maximum-benefits-for-our-customers
Brewing Different Blends of Direct Marketing Opportunities that Deliver. Posted by Dave Ward. At Highland Marketing, we know that we have always been different things to different people and that we will never be all things to all people. That said, customers will use services that make the most sense for them. And, that is certainly fine with us. Although we really enjoy what we do here, in a nutshell, our raison d’être at Highland Marketing is to help our customers enjoy the following benefits:. 8211; ...
