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BILLBOARDS: And Then the Robot Starts Dancing

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Friday, 28 May 2010. And Then the Robot Starts Dancing. I recently had a "Hey, do you know that TV ad? This means then that he remembered the creative ideas in those adverts rather than the actual brands they were advertising. Does any brand want that? Exactly. So could this mean that consumers don't pay much attention during commercial breaks? Or could this be the advertising agencies' fault? As regards the answer to the second question, the situation is certainly more complicated than it may ...Human b...

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BILLBOARDS: What Next?

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Thursday, 3 June 2010. Success. To a certain extent, we all know what success is. It could be working in an office that has walls and more than one window, or being recognised on the street, or being more annoying than Simon Cowell, or not having a clue as to what treasure lies behind the digits of your account number(s). But what happens once you've reached that ridiculously perfect social and professional status? Subscribe to: Post Comments (Atom). View my complete profile. There's nothing to see here.

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BILLBOARDS: June 2010

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Thursday, 24 June 2010. I will invent a better wheel. Mediocrity is tempting. It is effortless and widely appreciated. It is actually easier to achieve than the state of being absolutely crap at something. So why not embrace it? Thursday, 17 June 2010. One Crappuccino, McPlease. Ordering coffee these days feels like a personality test and takes almost as long as walking your dog. You cannot go to McDonald's and order a cheeseburger, but asking for a McCheeseburger might get you ou...First of all, I don't...

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BILLBOARDS: Thoughts from Mr No One Yet

http://raresto.blogspot.com/2011/04/thoughts-from-mr-no-one-yet.html

Friday, 1 April 2011. Thoughts from Mr No One Yet. People in advertising say different things regarding the purpose of advertising and I guess that what they say is not even that important as long as what they do makes their clients happy. Still, I recently heard an idea coming from an advertising executive of a global communications agency according to which advertising is persuasion and not selling. For those of you who didn't really catch the last few words, the guy said that advertising is not. I thi...

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BILLBOARDS: April 2010

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Friday, 30 April 2010. John Hegarty at Coventry University. I was not a student at Coventry University when John Hegarty – the H in the global advertising agency BBH – gave a speech here in 2007 as part of the great Coventry Conversations speaker programme. In fact, I heard the speech on iTunes U and I remember that day as the day when I realised that “Keep Walking” was bloody brilliant. Thursday, 29 April 2010. Since I don’t believe anyone out there could care less about what I did today or on any...

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BILLBOARDS: Get in Touch

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If you'd like to get in touch, feel free to drop me a line at rares.sto@gmail.com. I'm also on Twitter (seriously): http:/ twitter.com/rares stoica. Subscribe to: Posts (Atom). Human being, likes good advertising, summer, the first month in winter and believes he can turn this almost round world into a better almost round world. Hm. View my complete profile. There's nothing to see here. You don't get to 500 million downloads, without killing a few pigs. The Book of Revelations.

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BILLBOARDS: Relevant Thoughts

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Saturday, 22 May 2010. Well, I've been thinking and I don't believe that the big idea has even been invented yet. The wheel? Trevor Beattie was right, I guess: There are no real big ideas. I mean, have you seen the universe? 160;I think that any idea is limited to this almost round planet's troposphere and, every now and then, its exosphere. It's the big small ideas that matter. Subscribe to: Post Comments (Atom). View my complete profile. There's nothing to see here. The Book of Revelations.

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BILLBOARDS: December 2009

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Tuesday, 8 December 2009. This blog is not really part of my initiative to change this almost round world into a better almost round world, but it sure helps me express my thoughts and ideas regarding advertising. And to avoid a human-(cyber)walls sort of communication, please feel free to post your agreement and disagreement and lol's and, well, you get the idea. Subscribe to: Posts (Atom). View my complete profile. There's nothing to see here. The Book of Revelations.

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BILLBOARDS: I will invent a better wheel

http://raresto.blogspot.com/2010/06/i-will-invent-better-wheel.html

Thursday, 24 June 2010. I will invent a better wheel. Mediocrity is tempting. It is effortless and widely appreciated. It is actually easier to achieve than the state of being absolutely crap at something. So why not embrace it? Subscribe to: Post Comments (Atom). Human being, likes good advertising, summer, the first month in winter and believes he can turn this almost round world into a better almost round world. Hm. View my complete profile. There's nothing to see here. The Book of Revelations.

raresto.blogspot.com

BILLBOARDS: Advertising - the superpower, not the business

http://raresto.blogspot.com/2011/02/advertising-superpower-not-business.html

Wednesday, 10 August 2011. Advertising - the superpower, not the business. I’ll probably get a lot of raised eyebrows for this, but to me, good advertising is like having a superpower. It’s just that instead of making me invisible or able to toast bread with a glance or [ insert ridiculous superpower here. It allows me to create brands and manufacture feelings through a wide range of key ideas. 13 February 2011 at 17:57. 13 February 2011 at 19:14. 27 February 2011 at 18:03. Your ideas are really good, Ra...