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Marketing Automation: Why it Doesn’t Replace the Need to Think | CustomerThink
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Marketing Automation: Why it Doesn’t Replace the Need to Think. Oct 4, 2013 50 views. BUT, there is also a dark side to marketing automation. By making the process to connect with customers more streamlined and robotic, there can be a tendency to forget to put ourselves in the shoes of the customer. Marketing is still about communication, and we have to focus on connecting with customers in the way that. Want us to. Here are three mistakes that some marketers make with marketing automation:. Prioritizing...
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The Sales Funnel is Dead | CustomerThink
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The Sales Funnel is Dead. Oct 3, 2013 83 views. Article posted on September 17, 2013. On Direct Marketing News (DMNews.com). The sales funnel is dead. A circle of continuous engagement is born. We all grew up with the sales funnel. You know, the one where the company was in control and pushed the prospect through the sales grinder. Well, it’s dead. According to voice of the customer research we conducted,. The traditional sales funnel was created to “drive a sale” to closure. It worked&md...Given the tou...
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Differentiating on Customer Experience: Steps to Take Today | CustomerThink
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Differentiating on Customer Experience: Steps to Take Today. Jan 30, 2011 76 views. This isn’t surprising, since the process of Customer Experience Management can be complex. But just because it isn’t simple doesn’t mean that it can’t be straightforward. Or Customer Journey Mapping. Can also help you understand “what must be” to deliver the right touchpoints to the right customers at the right time, increasing engagement while driving loyalty and profitability. Viewed from the customer’s perspectiv...
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What is Customer Loyalty? | CustomerThink
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What is Customer Loyalty? Jan 28, 2011 370 views. One of my favourite bloggers and marketing guru, Seth Godin, has brilliantly summed up the impact of customer loyalty:. 8220;Loyalty is what we call it when someone refuses a momentarily better option.”. What is experience is your organisation offering to entice loyalty and maximise your customer retention? And we have also written extensively on the subject. Read our tips on How To Improve Customer Loyalty. Bull; Customer Loyalty. Colin Shaw has been rec...
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