almost-insightful.blogspot.com almost-insightful.blogspot.com

almost-insightful.blogspot.com

Almost-Insightful

Observations and commentary from someone responsible for developing branding and communications strategy and tactics. brianspaniard@yahoo.com, http:/ www.linkedin.com/in/bspain. Thursday, February 23, 2012. Chunking - but not too much. The MIT 'scientific term'. Is defined in the NYTimes article. As the " process, in which the brain converts a sequence of actions into an automatic routine." It might be looked at as the nirvana of many. Repeat purchase products and services - where. Appear to be tapping i...

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Observations and commentary from someone responsible for developing branding and communications strategy and tactics. brianspaniard@yahoo.com, http:/ www.linkedin.com/in/bspain. Thursday, February 23, 2012. Chunking - but not too much. The MIT 'scientific term'. Is defined in the NYTimes article. As the process, in which the brain converts a sequence of actions into an automatic routine. It might be looked at as the nirvana of many. Repeat purchase products and services - where. Appear to be tapping i...
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Almost-Insightful | almost-insightful.blogspot.com Reviews

https://almost-insightful.blogspot.com

Observations and commentary from someone responsible for developing branding and communications strategy and tactics. brianspaniard@yahoo.com, http:/ www.linkedin.com/in/bspain. Thursday, February 23, 2012. Chunking - but not too much. The MIT 'scientific term'. Is defined in the NYTimes article. As the " process, in which the brain converts a sequence of actions into an automatic routine." It might be looked at as the nirvana of many. Repeat purchase products and services - where. Appear to be tapping i...

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almost-insightful.blogspot.com almost-insightful.blogspot.com
1

Almost-Insightful: January 2009

http://almost-insightful.blogspot.com/2009_01_01_archive.html

Observations and commentary from someone responsible for developing branding and communications strategy and tactics. brianspaniard@yahoo.com, http:/ www.linkedin.com/in/bspain. Wednesday, January 21, 2009. Generation G and Alternative Green. Generation G is what Trendwatching.com. Is referring to today as the "generosity" (vs. greed) generation. This article/posting is feels like one of my earlier posts - i.e. far too long to do much other than scan quickly, especially when you are busy.

2

Almost-Insightful: Looking for the next Target/Tar-jehay

http://almost-insightful.blogspot.com/2008/12/looking-for-next-target.html

Observations and commentary from someone responsible for developing branding and communications strategy and tactics. brianspaniard@yahoo.com, http:/ www.linkedin.com/in/bspain. Wednesday, December 31, 2008. Looking for the next Target/Tar-jehay. Target (pronounced as "tar-jehay" in nice neighborhoods, "tar-ghetto" in not so nice ones) has done a very nice job in the past decade of making this value brand hip (despite what feels like a creative slip in their recent Christmas pagent TV spots). And while t...

3

Almost-Insightful: Innovative Product vs. Innovative Marketing?

http://almost-insightful.blogspot.com/2011/08/innovative-product-vs-innovative.html

Observations and commentary from someone responsible for developing branding and communications strategy and tactics. brianspaniard@yahoo.com, http:/ www.linkedin.com/in/bspain. Thursday, August 11, 2011. Innovative Product vs. Innovative Marketing? An AdAge article titled " Is P&G's Biggest Innovation Old-Fashioned Functionality. At some point Tide, probably at the incessant pleading of their ad agencies, experimented with more emotional messaging (remember the ad with the baby covered in spaghetti?

4

Almost-Insightful: Go Pepsi!

http://almost-insightful.blogspot.com/2008/12/go-pepsi.html

Observations and commentary from someone responsible for developing branding and communications strategy and tactics. brianspaniard@yahoo.com, http:/ www.linkedin.com/in/bspain. Tuesday, December 30, 2008. In fact " Pepsi Optimism Project. Research on the mind-set of Millennials found that this particular generation is "more confident and excited about the future than any other.". That 95% of Millennials make positive associations when they think of the word "change." They also. I say bravo, Pepsi! Tell ...

5

Almost-Insightful: Strategy Specialist vs. Generalists

http://almost-insightful.blogspot.com/2011/08/strategy-specialist-vs-generalists.html

Observations and commentary from someone responsible for developing branding and communications strategy and tactics. brianspaniard@yahoo.com, http:/ www.linkedin.com/in/bspain. Friday, August 12, 2011. Strategy Specialist vs. Generalists. A colleague recently lamented, or at questioned the concept that ". Specialization in account planning" (marketing and marketing communications strategy) has "gone too far.". Versus content. But in my (not so humble? Subscribe to: Post Comments (Atom). I'm learning som...

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Almost-Insightful

Observations and commentary from someone responsible for developing branding and communications strategy and tactics. brianspaniard@yahoo.com, http:/ www.linkedin.com/in/bspain. Thursday, February 23, 2012. Chunking - but not too much. The MIT 'scientific term'. Is defined in the NYTimes article. As the " process, in which the brain converts a sequence of actions into an automatic routine." It might be looked at as the nirvana of many. Repeat purchase products and services - where. Appear to be tapping i...

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