AMARKETERTHINKETH.COM

As a Marketer Thinketh...

As a Marketer Thinketh. Wednesday, May 2, 2012. Comparative Narratives: Four principles for effective comparative advertising. With the slowdown in the global economy over the past several years, many companies find themselves in mature, highly competitive markets, with their sights now set on stealing market share from rivals in order to grow. Comparative advertising can be a highly effective tool for swaying consumers’ opinions to win share in such an environment. If bigger brands partake in comparativ...

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As a Marketer Thinketh... | amarketerthinketh.com Reviews

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As a Marketer Thinketh. Wednesday, May 2, 2012. Comparative Narratives: Four principles for effective comparative advertising. With the slowdown in the global economy over the past several years, many companies find themselves in mature, highly competitive markets, with their sights now set on stealing market share from rivals in order to grow. Comparative advertising can be a highly effective tool for swaying consumers’ opinions to win share in such an environment. If bigger brands partake in comparativ...

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1 consumers’ minds

2 without extensive explanation

3 in positioning

4 advertising strategy literature

5 effective advertising

6 by gerard tellis

7 marketing warfare

8 repositioning

9 kellogg on marketing

10 by dawn iacobbuci

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consumers’ minds,without extensive explanation,in positioning,advertising strategy literature,effective advertising,by gerard tellis,marketing warfare,repositioning,kellogg on marketing,by dawn iacobbuci,academic white papers,posted by,john ferreira,apple

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As a Marketer Thinketh... | amarketerthinketh.com Reviews

https://amarketerthinketh.com

As a Marketer Thinketh. Wednesday, May 2, 2012. Comparative Narratives: Four principles for effective comparative advertising. With the slowdown in the global economy over the past several years, many companies find themselves in mature, highly competitive markets, with their sights now set on stealing market share from rivals in order to grow. Comparative advertising can be a highly effective tool for swaying consumers’ opinions to win share in such an environment. If bigger brands partake in comparativ...

INTERNAL PAGES

amarketerthinketh.com

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As a Marketer Thinketh...: Super Pac Attack: Will Obama and Romney take a bite out of your advertising ROI in 2012?

http://www.amarketerthinketh.com/2012/02/super-pac-attack-will-obama-and-romney.html

As a Marketer Thinketh. Saturday, February 4, 2012. Super Pac Attack: Will Obama and Romney take a bite out of your advertising ROI in 2012? A Power Pac-ed Punch. If you’re someone who detests negative political ads, 2012 might be a good year to take an extended overseas vacation. Thanks to a 2010 decision by the Supreme Court. Corporations and wealthy political patrons now have an unlimited outlet for indirect campaign donations to presidential candidates. Welcome to the era of the “ Super Pacs. Super P...

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As a Marketer Thinketh...: Mobile & Social Killed the Television Star: The Great Migration of Innovators + Early Adopters & its Effect on CPG Innovation Adoption

http://www.amarketerthinketh.com/2011/12/mobile-social-killed-television-star.html

As a Marketer Thinketh. Sunday, December 4, 2011. Mobile and Social Killed the Television Star: The Great Migration of Innovators Early Adopters and its Effect on CPG Innovation Adoption. Two roads diverged…. The past 15 years have been marked by two major, divergent trends in American industry. According to the theory, certain members of society are hard wired to be “Innovators” and “Early Adopters”. Over the past 15 years,. They were the first people to buy I-Phones and tablets, the first to embrace so...

3

As a Marketer Thinketh...: May 2012

http://www.amarketerthinketh.com/2012_05_01_archive.html

As a Marketer Thinketh. Wednesday, May 2, 2012. Comparative Narratives: Four principles for effective comparative advertising. With the slowdown in the global economy over the past several years, many companies find themselves in mature, highly competitive markets, with their sights now set on stealing market share from rivals in order to grow. Comparative advertising can be a highly effective tool for swaying consumers’ opinions to win share in such an environment. If bigger brands partake in comparativ...

4

As a Marketer Thinketh...: Comparative Narratives: Four principles for effective comparative advertising

http://www.amarketerthinketh.com/2012/05/comparative-narratives-four-principles.html

As a Marketer Thinketh. Wednesday, May 2, 2012. Comparative Narratives: Four principles for effective comparative advertising. With the slowdown in the global economy over the past several years, many companies find themselves in mature, highly competitive markets, with their sights now set on stealing market share from rivals in order to grow. Comparative advertising can be a highly effective tool for swaying consumers’ opinions to win share in such an environment. If bigger brands partake in comparativ...

5

As a Marketer Thinketh...: March 2012

http://www.amarketerthinketh.com/2012_03_01_archive.html

As a Marketer Thinketh. Thursday, March 15, 2012. DVD Dominoes and Darwinism: Why Apple TV and Ultraviolet Vudu mean that you’ll soon be buying milk and triple lattes at Best Buy. It is not the strongest of the species that survives. With the new release of. And Walmart’s announcement of. Ultravoilet integration into their Vudu service. It is the one most adaptable to change. Already reeling from the near extinction of CDs, the Best Buy’s of the world can ill afford to lose DVDs. Here for a coffee? My ca...

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As a Marketer Thinketh...

As a Marketer Thinketh. Wednesday, May 2, 2012. Comparative Narratives: Four principles for effective comparative advertising. With the slowdown in the global economy over the past several years, many companies find themselves in mature, highly competitive markets, with their sights now set on stealing market share from rivals in order to grow. Comparative advertising can be a highly effective tool for swaying consumers’ opinions to win share in such an environment. If bigger brands partake in comparativ...

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