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ammodelsinc.com

Advanced Marketing Models – Revealing Reality

Advanced marketing models overcome many flaws and drawbacks typical for traditional models used in practice, they are much closer to reality and allow to spend marketing dollars with maximum efficiency

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CONTACTS AT AMMODELSINC.COM

AMModels-Advanced Marketing Models

L Steinzeig

37 Ove●●●●●●errace

New●●●ork , New York, 10033

United States

212●●●222
st●●●●●●●@gmail.com

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AMModels-Advanced Marketing Models

L Steinzeig

37 Ove●●●●●●errace

New●●●ork , New York, 10033

United States

212●●●222
st●●●●●●●@gmail.com

View this contact

AMModels-Advanced Marketing Models

L Steinzeig

37 Ove●●●●●●errace

New●●●ork , New York, 10033

United States

212●●●222
st●●●●●●●@gmail.com

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Advanced Marketing Models – Revealing Reality | ammodelsinc.com Reviews
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Advanced marketing models overcome many flaws and drawbacks typical for traditional models used in practice, they are much closer to reality and allow to spend marketing dollars with maximum efficiency
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1 marketing models
2 marketing mix models
3 statistical models
4 simulation
5 yield analysis
6 mediaphysics
7 agent based models
8 marketing modeling
9 marketing optimization
10 advertising spending optimization
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Advanced Marketing Models – Revealing Reality | ammodelsinc.com Reviews

https://ammodelsinc.com

Advanced marketing models overcome many flaws and drawbacks typical for traditional models used in practice, they are much closer to reality and allow to spend marketing dollars with maximum efficiency

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1

CASE STUDIES: TRADITIONAL MODELS VS. ADVANCED ONES

http://www.ammodelsinc.com/case_studies.html

YIELD ANALYSIS applied for ADVERTISING EFFECTIVINESS ANALYSIS. Summary: This case study demonstrates that in many situations, especially related to advertising, the traditional regression paradigm (traditional MMM average coefficients) do not work and new methods of estimation based on individual, not common effects of factors should be implemented. SELECTION OF RELIABLE MARKETING DRIVERS. AFTER MODELING CALCULATIONS - DECOMPOSITION OF SALES INCREMENTS.

2

WHAT WE OFFER: TYPES OF MODELS WE BUILD AND PRINCIPLES WE FOLLOW

http://www.ammodelsinc.com/what_we_offer.html

How to address the multiple challenges of traditional modeling (see MODELING SOLUTIONS: WHEN and WHY TYPICAL MARKETING MODELS DO NOT WORK. Means our ability to customize our modes depending on the client s needs in a uniquely wide range of existing methods and approaches. This is why we have gathered a group of professionals (see OUR CORE TALENT. Our professional ethics includes the following:. We are proud to state that our models are correct as much as could be achieved in a concrete project. We gu...

3

PROJECTS WE HAVE WORKED ON

http://www.ammodelsinc.com/project.html

Collective experience of the team members includes modeling work with companies in many industries:. Fidelity Investment, Bank One, Citizen Bank; Esurance;. Xerox (copying and printing equipment), Home Depot (retail), Lowe s (retail), Welch Allyn (medical equipment), Mills Pride (kitchen cabinets); Little Giant (pumps), Delta (faucets);. Volkswagen, Volvo, Audi;. Procter and Gamble (detergents, shampoo), Reckitt Benckiser (food), Dannon (food);. Colonial Williamsburg, 888.com (gambling);.

4

WHO WE ARE: A MODELING COMPANY WORKING WITH CUT-EDGED ANALYTICAL TECHNIQUES

http://www.ammodelsinc.com/who_we_are.html

Is a team of professionals in the marketing modeling area, presenting a new kind of modeling company. Our experts explore a wide spectrum of modern possibilities to fulfill your marketing and business needs. Our goal is to create solutions fitting business needs rather than to cut business needs to fit into a frame of preprogrammed solutions. With our dynamic and customized approach, we are able to determine the appropriate methods for any brand or industry. Demidenko and Mandel, 2005.

5

MODELS AUDITING: A NEW SERVICE FOR MARKETERS

http://www.ammodelsinc.com/modeling_auditing.html

Just as a patient cannot check a doctor s actions, the model s consumer usually cannot check all details of the modeling. And like for the patient, the consequences of the bad model may not be felt for a while, because they are masked by many other factors (see reasons for that in MODELING SOLUTIONS. And in Mandel, 2007. Model auditing works in several steps:. We formulate the main problems we are going to focus on through the auditing process. Usually they are the following:. Whether the results reflect...

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