AMYHOPKINSONHOP03112408.BLOGSPOT.COM

Amy Hopkinson

Thursday, 19 March 2009. Here is the viral ad that will used for BeamBox the brand. Being filmed in a urban setting also is representative of the BeamBox urban consumer. Lets hope in the festival fields of 2009 we hear "thats my tent" not "thats not my tent". Marketing Communication and Branding. Tuesday, 17 March 2009. 65532; . Marketing Communication and Branding. Monday, 16 March 2009. Whilst continuing my research for my report I have stumbled across many advert blogs on the web. However I am glad ...

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Thursday, 19 March 2009. Here is the viral ad that will used for BeamBox the brand. Being filmed in a urban setting also is representative of the BeamBox urban consumer. Lets hope in the festival fields of 2009 we hear thats my tent not thats not my tent. Marketing Communication and Branding. Tuesday, 17 March 2009. 65532; . Marketing Communication and Branding. Monday, 16 March 2009. Whilst continuing my research for my report I have stumbled across many advert blogs on the web. However I am glad ...

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Amy Hopkinson | amyhopkinsonhop03112408.blogspot.com Reviews

https://amyhopkinsonhop03112408.blogspot.com

Thursday, 19 March 2009. Here is the viral ad that will used for BeamBox the brand. Being filmed in a urban setting also is representative of the BeamBox urban consumer. Lets hope in the festival fields of 2009 we hear "thats my tent" not "thats not my tent". Marketing Communication and Branding. Tuesday, 17 March 2009. 65532; . Marketing Communication and Branding. Monday, 16 March 2009. Whilst continuing my research for my report I have stumbled across many advert blogs on the web. However I am glad ...

INTERNAL PAGES

amyhopkinsonhop03112408.blogspot.com

1

Amy Hopkinson: Brand name

http://amyhopkinsonhop03112408.blogspot.com/2009/03/brand-name.html

Monday, 9 March 2009. I chose the Brand Name BEAM BOX from brainstorming ideas. I started with definitions and used a thesaurus to start gathering words that were associated with my product. The two words that I looked into was GLOW and TENT as these are the two key messages that need to be evident in the brand name. A portable shelter made of cloth, supported by one or more poles and stretched tight by cords or loops attached to pegs driven into the ground. 8226; Medicine short for oxygen tent . 8226; f...

2

Amy Hopkinson: March 2009

http://amyhopkinsonhop03112408.blogspot.com/2009_03_01_archive.html

Thursday, 19 March 2009. Here is the viral ad that will used for BeamBox the brand. Being filmed in a urban setting also is representative of the BeamBox urban consumer. Lets hope in the festival fields of 2009 we hear "thats my tent" not "thats not my tent". Marketing Communication and Branding. Tuesday, 17 March 2009. 65532; . Marketing Communication and Branding. Monday, 16 March 2009. Whilst continuing my research for my report I have stumbled across many advert blogs on the web. However I am glad ...

3

Amy Hopkinson: Defining my idea

http://amyhopkinsonhop03112408.blogspot.com/2009/03/defining-my-idea.html

Thursday, 5 March 2009. Following on from my moodboard and story board I have defined my ideas into the 7p's principles to give clarification over the product and brand that I wish to pursue. The pop-up action allows the consumer to pitch the tent in a matter of minutes. The Beam Box tent is produced using the highest quality photo luminescent yarn in production combined with the pop up action creates a product that is both durable, effective and easy for the modern camper. Product style and design.

4

Amy Hopkinson: February 2009

http://amyhopkinsonhop03112408.blogspot.com/2009_02_01_archive.html

Wednesday, 25 February 2009. I feel I can get to grips with the academic aspect of this unit but am feeling really blocked with creativity and without an idea I can not deicide on a target audience. I keep looking at acorn profile after acorn profile yet without a brand idea I'm feeling really unproductive. Do I go with the glow in the dark festival tents? Do I launch slimming pants? Do I launch dog perfume? Or I do i think again? Marketing Communication and Branding. Marketing Communication and Branding.

5

Amy Hopkinson: Advert research (Forgot to blog this, completed before mood boards)

http://amyhopkinsonhop03112408.blogspot.com/2009/03/httpwww.html

Monday, 9 March 2009. Advert research (Forgot to blog this, completed before mood boards). Before doing my mood boards for my advert I spent some time on YouTube seeing which videos have recently had a high amount of hits and trying to come to a conclusion as to why. I know from my festival consumer research that YouTube usage is high amongst my target consumer so therefore I need to make sure the advert that I produce for YouTube is of interest to the consumer. Addidas Originals house party ad. From the...

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Thursday, 19 March 2009. Here is the viral ad that will used for BeamBox the brand. Being filmed in a urban setting also is representative of the BeamBox urban consumer. Lets hope in the festival fields of 2009 we hear "thats my tent" not "thats not my tent". Marketing Communication and Branding. Tuesday, 17 March 2009. 65532; . Marketing Communication and Branding. Monday, 16 March 2009. Whilst continuing my research for my report I have stumbled across many advert blogs on the web. However I am glad ...

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