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AMYSU.COM

Amy Su

Fully integrated campaign announcing the launch of fruit in Lunchables. A social media campaign asking people to Stage a Muddlevention. Because friends don’t let friends muddle through allergies. Client work also includes broadcast. App design and Webby award winning web design for a food guide service. Let’s talk. Email me at amyjsu@gmail.com to chat more about my work.

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Amy Su | amysu.com Reviews
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Fully integrated campaign announcing the launch of fruit in Lunchables. A social media campaign asking people to Stage a Muddlevention. Because friends don’t let friends muddle through allergies. Client work also includes broadcast. App design and Webby award winning web design for a food guide service. Let’s talk. Email me at amyjsu@gmail.com to chat more about my work.
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Amy Su | amysu.com Reviews

https://amysu.com

Fully integrated campaign announcing the launch of fruit in Lunchables. A social media campaign asking people to Stage a Muddlevention. Because friends don’t let friends muddle through allergies. Client work also includes broadcast. App design and Webby award winning web design for a food guide service. Let’s talk. Email me at amyjsu@gmail.com to chat more about my work.

INTERNAL PAGES

amysu.com amysu.com
1

Lunchables | Amy Su

http://amysu.com/portfolio/lunchables

Broadcast / Integrated / Print / OOH. Lunchables has often been perceived by Mom’s as junk in a box. They needed to improve their image and the addition of fruit into their product line was a step. In the right direction. We needed to make the news impactful and did. From high-impact print to TV to lenticular bus shelters to nine screens in NYC Times Square to the list goes on…the launch of Lunchables with fruit was a huge success. Creative Directors: Jeremy Smallwood, Pam Mufson. ACD Art Director: Amy Su.

2

Portfolio | Amy Su

http://amysu.com/portfolio

Broadcast / Integrated / Print / OOH. Broadcast / Digital / Integrated. Affinity Federal Credit Union. Broadcast / Design / Digital / Integrated / Mobile. Broadcast / Print / OOH.

3

Zyrtec | Amy Su

http://amysu.com/portfolio/zyrtec

Broadcast / Digital / Integrated. Everyone has come across that onnnne person in the office who just won’t put an end to their constant sniffling. Or, that fellow who hoards so many tissues they’re just a little too overly-accepting of their runny nose. These allergy sufferers are muddling through their symptoms but with Zyrtec they don’t need to be. Group Creative Director: Howard Lenn. Creative Director: Winnie Chang. Sr Art Director: Amy Su. Sr Copywriter: Lesley Coleman, Emily Frankfurt.

4

About | Amy Su

http://amysu.com/about-2

10 years experience / Linked In. I'm a versatile ACD / Art Director interested in conceptual freelance or full-time opportunities. I've worked at agencies big and small in NY, Chicago, SF, on everything from CPG to finance to non-profit to new business and enjoy thinking across all mediums. October 2016 - present. Creative Lead / ACD Art Director on integrated campaigns directly under the CCO on multiple accounts including Weight Watchers, Online Trading Academy and Affinity Federal Credit Union. Kraft a...

5

Chefs Feed | Amy Su

http://amysu.com/portfolio/chefs-feed

I had an opportunity to help build and influence the identity of a start-up app centered around a passion of mine. Chefs Feed helped people decide what to order based on recommendations from renowned chefs. I worked on all branding and advertising elements including re-designing the app and launching their first fully functional website, which won a 2014 Webby in Guides / Ratings / Reviews. Designer / Art Director: Amy Su. Affinity Federal Credit Union. Broadcast / Design / Digital / Integrated / Mobile.

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