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Commercializing the Counterculture: How the Summer Music Festival Went Mainstream | Cody Delistraty
https://delistraty.com/2015/05/22/commercializing-the-counterculture-how-the-summer-music-festival-went-mainstream-pacific-standard
Published on May 22, 2015. Commercializing the Counterculture: How the Summer Music Festival Went Mainstream. With painted Volkswagen buses, talk of free love, and other reminders of the Woodstock era replaced by advertising and corporate sponsorships, hippie culture may be dying, but a new subculture a sort of purgatory between hipster and hippie is on the rise. Are sometimes answered with resounding cheers and a sea of raised hands. The launching pad for Australia’s hippie movement. Annie Janeiro Randa...