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Smarter Marketing with Better Results | Facilitated by Prof. Dr. Koen Pauwels

We know that firms using marketing analytics and market dashboards outperform their competitors. Even a small improvement in using analytical dashboards brings on 8% higher Return on Assets on average, and 21% for firms operating in highly competitive industries. However, only 16% of large international companies use marketing analytics and this number even lower for small and medium-sized firms…

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Smarter Marketing with Better Results | Facilitated by Prof. Dr. Koen Pauwels | analyticdashboards.wordpress.com Reviews

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We know that firms using marketing analytics and market dashboards outperform their competitors. Even a small improvement in using analytical dashboards brings on 8% higher Return on Assets on average, and 21% for firms operating in highly competitive industries. However, only 16% of large international companies use marketing analytics and this number even lower for small and medium-sized firms…

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Smarter Marketing with Better Results | Facilitated by Prof. Dr. Koen Pauwels | analyticdashboards.wordpress.com Reviews

https://analyticdashboards.wordpress.com

We know that firms using marketing analytics and market dashboards outperform their competitors. Even a small improvement in using analytical dashboards brings on 8% higher Return on Assets on average, and 21% for firms operating in highly competitive industries. However, only 16% of large international companies use marketing analytics and this number even lower for small and medium-sized firms…

INTERNAL PAGES

analyticdashboards.wordpress.com

1

My Book | Smarter Marketing with Better Results

https://analyticdashboards.wordpress.com/my-book

Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. The book It’s not the Size of the Data, It’s How You Use It: Smarter Marketing with Analytics and Dashboards invites you in 4 steps to. What market analytic dashboards can do for you (chapters 1-2),. The market analytic dashboard (chapters 3-6),. The dashboard (chapters 7-11) and. The dashboard: implement and renovate (chapters 12-14). This modular structure accommodates different levels of experience, urgency and firm situation.

2

Integrate online & offline metrics on Road to Purchase | Smarter Marketing with Better Results

https://analyticdashboards.wordpress.com/2015/04/30/integrate-online-offline-metrics-on-road-to-purchase

Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. Integrate online and offline metrics on Road to Purchase. April 30, 2015. Thanking the Marketing Science Institute for giving its Best Paper award to this work, I’d like to hear your ideas on how to improve it. If you have yet to read it, the paper is available for free now at: http:/ www.msi.org/reports/do-online-behavior-tracking-or-attitude-survey-metrics-drive-brand-sales-an/. What we KNOW NOW:. 1) Organic, direct visits to...

3

About me | Smarter Marketing with Better Results

https://analyticdashboards.wordpress.com/about-prof-koen-pauwels

Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. Is Professor of Marketing at Ozyegin University, Istanbul, and the most published and awarded researcher on return on marketing investment. Previously at the Tuck School of Business (Dartmouth), he won the 2010 Google/WPP Research Award. Best Paper in Marketing/Decision Sciences Award, the 2001 EMAC. Best paper award, the 2007 O’Dell award for the most influential paper in the Journal of Marketing Research. Koen has shared his ...

4

Stop beating the dead horse of consumer rationality! | Smarter Marketing with Better Results

https://analyticdashboards.wordpress.com/2015/03/19/stop-beating-the-dead-horse-of-consumer-rationality

Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. Stop beating the dead horse of consumer rationality! March 19, 2015. This pseudo intellectual argument is complete nonsense, and not much different from claiming that geographers assume the world is flat and thus should not be believed. It is merely a sales pitch, plain and simple, and here are some reasons why:. First, let’s not forget that economists define ‘rational’ in many ways! That sex sells is a recent discovery? Severa...

5

Marketing Topics | Smarter Marketing with Better Results | Facilitated by Prof. Dr. Koen Pauwels

https://analyticdashboards.wordpress.com/marketing-topics

Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. Does Turkey’s new Discover the Potential Branding Campaign Pass the Marketing 101 Litmus Test? Continue reading →. May the Fourth be with You: United We Stand. July 4, 2016. The FT Journal List in the Age of Brexit. Originally posted on The Past Speaks. Results of the Brexit referendum on Friday overshadowed the publication on the same day of the Financial Times’s updated its list of the most important academic and practitioner...

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Smarter Marketing with Better Results | Facilitated by Prof. Dr. Koen Pauwels

Smarter Marketing with Better Results. Facilitated by Prof. Dr. Koen Pauwels. We know that firms using marketing analytics and market dashboards. Even a small improvement in using analytical dashboards brings on 8% higher Return on Assets on average, and 21% for firms operating in highly competitive industries. However,. Your opportunity to stand out. His new book It’s not the Size of the Data, It’s How You Use It: Smarter Marketing with Analytics and Dashboards invites you in 4 steps to (1). You are com...

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