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Analyzing Media - Analytics & Big Data Discussions for Digital Marketers

Successful digital media firms understand the value of taking a holistic view of their audience—collecting, integrating and analyzing both online and offline long-term historical data in order to maximize targeting precision, reduce data latency and deliver relevant content and advertising. Integrating web log (clickstream) and transactional data to understand customer behavior is critical to maximizing the value obtained from essential digital media solutions. This blog is designed to discuss these topics

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Successful digital media firms understand the value of taking a holistic view of their audience—collecting, integrating and analyzing both online and offline long-term historical data in order to maximize targeting precision, reduce data latency and deliver relevant content and advertising. Integrating web log (clickstream) and transactional data to understand customer behavior is critical to maximizing the value obtained from essential digital media solutions. This blog is designed to discuss these topics
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Analyzing Media - Analytics & Big Data Discussions for Digital Marketers | analyzingmedia.com Reviews

https://analyzingmedia.com

Successful digital media firms understand the value of taking a holistic view of their audience—collecting, integrating and analyzing both online and offline long-term historical data in order to maximize targeting precision, reduce data latency and deliver relevant content and advertising. Integrating web log (clickstream) and transactional data to understand customer behavior is critical to maximizing the value obtained from essential digital media solutions. This blog is designed to discuss these topics

INTERNAL PAGES

analyzingmedia.com analyzingmedia.com
1

Analyzing Media – Blog

http://analyzingmedia.com/blog

Analytics and Big Data Discussions for Digital Marketers. May 28, 2014. Whipping Analytics into Shape to Glimpse Customer Experience. Web analytics data tells many stories. User experience on a website, a mobile app, an e-commerce domain is one of those stories. But if you’re trying to determine from page hits alone whether your website is a hit, you’re going to be hitting your head on a brick wall. Continue Reading →. May 13, 2014. Sports Teams: Smack That Ol’ Moneyball Right Out of the Park. May 5, 2014.

2

Infographic: Managing the Big Flood of Big Data in Digital Marketing – Analyzing Media

http://analyzingmedia.com/2012/infographic-big-flood-of-big-data-in-digital-marketing

Analytics and Big Data Discussions for Digital Marketers. Infographic: Managing the Big Flood of Big Data in Digital Marketing. April 24, 2012. Infographic: Managing the Big Flood of Big Data in Digital Marketing. As a follow up to Krishnan Parasuraman’s Emerging Big Data Use Cases. Post from March, we created this infographic that focuses on driving marketing effectiveness by managing – and capitalizing upon - big data in digital marketing. Curious about The IBM Netezza Factor? Click here to learn more!

3

Analyzing Media – Sitemap

http://analyzingmedia.com/sitemap

Analytics and Big Data Discussions for Digital Marketers. Video Post: Analytics in M&E… Indistingushable from Magic? Holland: a small country with a very big interest in big data. Transforming Insights into Relevance: Smarter Media Clients in Action. Reducing Data Latency to make a good first impression. Fuzzy Tridents & Former Twinfins: I love it when a plan comes together! Holland: a small country with a very big interest in big data. Igniting Connections & Challenges in Data Driven Marketing. Sports T...

4

Conversion attribution modeling: looking beyond the funnel – Analyzing Media

http://analyzingmedia.com/2012/conversion-attribution-modeling-looking-beyond-the-funnel

Analytics and Big Data Discussions for Digital Marketers. Conversion attribution modeling: looking beyond the funnel. April 5, 2012. Conversion attribution modeling: looking beyond the funnel. Does this sound familiar? 8220;The last click before the purchase gets all the credit.”. And some very specialized systems so you can properly issue the battle cry to track and trace everything! What’s that picture look like? No, it’s not an impression. It’s not even a click. And then there are the variables that n...

5

Sports Teams: Smack That Ol’ Moneyball Right Out of the Park – Analyzing Media

http://analyzingmedia.com/2014/sports-teams-smack-that-ol-moneyball-right-out-of-the-park

Analytics and Big Data Discussions for Digital Marketers. Sports Teams: Smack That Ol’ Moneyball Right Out of the Park. May 13, 2014. Sports Teams: Smack That Ol’ Moneyball Right Out of the Park. Sport is just a branch of the entertainment industry. You might say this is big-data-driven “Moneyball” taken to the next logical plateau. To get a sense for the decision-support potential of data analytics in the sports industry, I recommend a recent article by Lauren Brousell. April 24, 2012. It’s all One Big ...

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