andreasouthcott.blogspot.com

Andrea Southcott: Perspective

Monday, August 2, 2010. Lessons from the world's best. As Published in the Globe and Mail (National Edition) - August 2, 2010. The shift occurring in the area of marketing communications was on display at this year's Cannes Advertising Festival. As always, when the world comes together to compare notes on the best marketing work from across the globe, certain trends become apparent. Give consumers something to love. Engage your target consumer. Find the unmet need. A great example of directly addressing ...

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Andrea Southcott: Perspective | andreasouthcott.blogspot.com Reviews

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Monday, August 2, 2010. Lessons from the world's best. As Published in the Globe and Mail (National Edition) - August 2, 2010. The shift occurring in the area of marketing communications was on display at this year's Cannes Advertising Festival. As always, when the world comes together to compare notes on the best marketing work from across the globe, certain trends become apparent. Give consumers something to love. Engage your target consumer. Find the unmet need. A great example of directly addressing ...

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Andrea Southcott: Perspective | andreasouthcott.blogspot.com Reviews

https://andreasouthcott.blogspot.com

Monday, August 2, 2010. Lessons from the world's best. As Published in the Globe and Mail (National Edition) - August 2, 2010. The shift occurring in the area of marketing communications was on display at this year's Cannes Advertising Festival. As always, when the world comes together to compare notes on the best marketing work from across the globe, certain trends become apparent. Give consumers something to love. Engage your target consumer. Find the unmet need. A great example of directly addressing ...

INTERNAL PAGES

andreasouthcott.blogspot.com

1

Andrea Southcott: Perspective: June 2010

http://andreasouthcott.blogspot.com/2010_06_01_archive.html

Monday, June 21, 2010. There's power in partnerships for your brand. As Published in the Globe and Mail (National Edition) - June 21, 2010. Many companies have successfully teamed with major events, social causes, high-profile entertainers and events to promote their brand. Marketers who get it right find ways to seamlessly integrate their brands with their partners' brands in ways that elevate both. So how can marketers put these more powerful symbiotic relationships together? Ensure a DNA match. Intere...

2

Andrea Southcott: Perspective: July 2009

http://andreasouthcott.blogspot.com/2009_07_01_archive.html

Monday, July 6, 2009. Lessons in marketing courage from Cannes. As Published in the Globe and Mail (National Edition) - July 6, 2009. At this time of year, the marketing and advertising community looks to the to see what ideas, campaigns and media innovations rise to the top. In our changing media landscape, it's inspiring to see what's getting recognition. The winning entries this year indicate that the tipping point has clearly tipped. Media Grand Prix: To Nestlé, for its Kit Kat Mail product launched ...

3

Andrea Southcott: Perspective: August 2010

http://andreasouthcott.blogspot.com/2010_08_01_archive.html

Monday, August 2, 2010. Lessons from the world's best. As Published in the Globe and Mail (National Edition) - August 2, 2010. The shift occurring in the area of marketing communications was on display at this year's Cannes Advertising Festival. As always, when the world comes together to compare notes on the best marketing work from across the globe, certain trends become apparent. Give consumers something to love. Engage your target consumer. Find the unmet need. A great example of directly addressing ...

4

Andrea Southcott: Perspective: February 2009

http://andreasouthcott.blogspot.com/2009_02_01_archive.html

Monday, February 16, 2009. Tough times need tough thinking from not-for-profits. As Published in the Globe and Mail (National Edition) - February 16, 2009. While businesses are feeling new pressures with recent market shifts, those pressures are even more acute for not-for-profits. Many corporate donors have had to shift away from, or limit, charitable contributions due to business pressures. Which donors are cancelling or delaying commitments? A recent Harvard Business Review article titled “Deliv...

5

Andrea Southcott: Perspective: Convergence at last: marketers get mobile

http://andreasouthcott.blogspot.com/2009/11/as-published-in-globe-and-mail-national.html

Monday, November 16, 2009. Convergence at last: marketers get mobile. As Published in the Globe and Mail (National Edition)- November 16, 2009. Although the United States, Japan and China have the world's most-developed mobile markets, it's increasingly making business sense to consider mobile as a key element in your marketing strategy. With mobile, marketers have access to a truly personal communications vehicle, and can reach customers and prospects with messages and offers specific to their location ...

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Andrea Southcott: Perspective

Monday, August 2, 2010. Lessons from the world's best. As Published in the Globe and Mail (National Edition) - August 2, 2010. The shift occurring in the area of marketing communications was on display at this year's Cannes Advertising Festival. As always, when the world comes together to compare notes on the best marketing work from across the globe, certain trends become apparent. Give consumers something to love. Engage your target consumer. Find the unmet need. A great example of directly addressing ...

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