andrew-smart.com andrew-smart.com

andrew-smart.com

Andrew Smart

How a glamorous New York ********** changed my life. The campaign that got me started. How a Scandinavian housewife became a little bit more Italian. How a Danish farmer realized he could change the world. How a patent attorney became interesting. The ability to create rich and powerful ideas that transcend media boundaries and touch people. A proven track record at the highest level, domestically and internationally. Livjægergade 16, 3th.

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Andrew Smart | andrew-smart.com Reviews
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How a glamorous New York ********** changed my life. The campaign that got me started. How a Scandinavian housewife became a little bit more Italian. How a Danish farmer realized he could change the world. How a patent attorney became interesting. The ability to create rich and powerful ideas that transcend media boundaries and touch people. A proven track record at the highest level, domestically and internationally. Livjægergade 16, 3th.
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1 my work
2 about me
3 find out
4 concept development
5 award winning communication
6 creative direction
7 legal
8 commisions
9 copenhagen
10 denmark
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Andrew Smart | andrew-smart.com Reviews

https://andrew-smart.com

How a glamorous New York ********** changed my life. The campaign that got me started. How a Scandinavian housewife became a little bit more Italian. How a Danish farmer realized he could change the world. How a patent attorney became interesting. The ability to create rich and powerful ideas that transcend media boundaries and touch people. A proven track record at the highest level, domestically and internationally. Livjægergade 16, 3th.

INTERNAL PAGES

andrew-smart.com andrew-smart.com
1

Portfolio Gallery | Andrew Smart

http://www.andrew-smart.com/portfolio-gallery

Here's a selection of what's kept me busy for the past 25 years. February 17, 2015. The Danish Agriculture & Food Council. TV and print campaign. Ruud & Rye. TV and print campaign. World Cup print campaign. The Danish Institute for Media and Journalism. Print and digital campaign. Print and TV campaign. Logo for Danish produced chicken. Brand position and identity. Ploughmann & Vingtoft. Livjægergade 16, 3th.

2

The Danish Agriculture & Food Council | Andrew Smart

http://www.andrew-smart.com/portfolio/lf

The Danish Agriculture & Food Council. This is arguably the most successful campaign I’ve worked on here in Denmark. After three years, we’ve managed to significantly change the average Dane’s opinion of a sector which was known for its obstructive rhetoric and damaging pesticides and awakened a great deal of pride in its members. In fact, the campaign picked up an Effectiveness Award, of which I’m rather proud. Livjægergade 16, 3th.

3

Galbani | Andrew Smart

http://www.andrew-smart.com/portfolio/galbani

Sometimes, the simplest ideas are the best. When Galbani asked me, and the team at Mensch, to convince Scandinavian housewives to buy more Italian cheese, we kind of knew instinctively that the way to do that was to inspire them. Three bestselling books, a TV series and a whole raft of other spin-offs later and we can probably say that it has been a huge success. Livjægergade 16, 3th.

4

About me | Andrew Smart

http://www.andrew-smart.com/about-me

I believe intelligent communication has the power to change the world. I’ve been working in the engine room of consumerism for 25 years now. That’s partly something I am proud of and partly something, I must admit, I’ve struggled with too. It might sound a bit pompous, and I dare say it’s a bit of a cliché, but I’ve learned a lot about life and the way people behave by studying how they make decisions and perceive the world. Years of industry experience. February 17, 2015. TV and print campaign. Ploughma...

5

Levi Strauss | Andrew Smart

http://www.andrew-smart.com/portfolio/levi-strauss

When I started my career in London as a junior Art Director, along with Roger Beckett as junior Copywriter, we joined one of London’s most exciting and, luckily for us, democratic creative departments. The best idea wins was the method used by Creative Director Sir John Hegarty. All of the work on this site appears with the kind permission of the clients I have worked with over the years. Please do not copy or publish this work without consent. Livjægergade 16, 3th.

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