andrew-singer.blogspot.com
Andrew Singer: August 2013
http://andrew-singer.blogspot.com/2013_08_01_archive.html
Wednesday, August 14, 2013. Has your company forgotten why it’s called social media? Now that nearly every company recognizes the value of social media, I think it’s time we take a step back and remember why we’re there in the first place. Pretty much every brand I work with has added a resource to manage their social media channels. All the major brands have embraced social media with teams, control rooms, even command centers. The good ones post a lot. But are they interacting, are they social? The com...
andrew-singer.blogspot.com
Andrew Singer: Does Hubspot’s analytics measure up?
http://andrew-singer.blogspot.com/2012/04/does-hubspots-analytics-measure-up.html
Thursday, April 26, 2012. Does Hubspot’s analytics measure up? I’m now in the second week of my 30-day free demo of Hubspot’s marketing software. I’m using the demo to see if Hubspot’s all-in-one marketing software. Would make a good fit for some of my clients. In these first two weeks, I’ve used the tool kit thus far to develop keyword lists and begin optimizing my website with their “page grader” tool. Page grader makes the grade. As I mentioned in my last post, the page grader basically walks you thro...
andrew-singer.blogspot.com
Andrew Singer: Where to publish your content, Facebook or LinkedIn?
http://andrew-singer.blogspot.com/2012/06/where-to-publish-your-content-facebook.html
Saturday, June 30, 2012. Where to publish your content, Facebook or LinkedIn? A trend has became obvious after checking the analytics on my last three blog posts: LinkedIn referrals spend much more time reading my content than my Facebook friends. In fact, in my case, the numbers are overwhelming. Facebook posts on the other hand might only reach a limited amount of my friends due to EdgeRank and not necessarily people interested in marketing and communications-related stories. Once again, LinkedIn conta...
andrew-singer.blogspot.com
Andrew Singer: April 2012
http://andrew-singer.blogspot.com/2012_04_01_archive.html
Thursday, April 26, 2012. Does Hubspot’s analytics measure up? I’m now in the second week of my 30-day free demo of Hubspot’s marketing software. I’m using the demo to see if Hubspot’s all-in-one marketing software. Would make a good fit for some of my clients. In these first two weeks, I’ve used the tool kit thus far to develop keyword lists and begin optimizing my website with their “page grader” tool. Page grader makes the grade. As I mentioned in my last post, the page grader basically walks you thro...
andrew-singer.blogspot.com
Andrew Singer: January 2013
http://andrew-singer.blogspot.com/2013_01_01_archive.html
Monday, January 7, 2013. It ain’t the meat, it’s the motion. While watching “Mad Men” last night, I started thinking about the good old days of traveling salesmen. Have we come full circle with social media and the fact that who you are as a company means more to people than what you sell? The vacuum cleaner got him in the door but his personality is what makes the sale. This by the way is not just a late night/can’t sleep hypothesis. According to a client of mine, Reputation Institute. Here are some fac...
behance.net
Andrew Singer on Behance
https://www.behance.net/andrewsinger/frame
Showcase and Discover Creative Work Sign Up For Free. Just Browse for Now →. Marketing and Communications Professional. Collections Andrew Singer Follows. From writing websites, press releases, speeches, blogs and tweets to creating and managing social media channels, I have been fortunate to work with many successful international companies and brands. As a copywriter and marketing and communications consultant for industry leaders like Carlsberg, Novo Nordisk, Siem… Read More. About Behance and Careers.
andrew-singer.blogspot.com
Andrew Singer: Has your company forgotten why it’s called social media?
http://andrew-singer.blogspot.com/2013/08/has-your-company-forgotten-why-its_14.html
Wednesday, August 14, 2013. Has your company forgotten why it’s called social media? Now that nearly every company recognizes the value of social media, I think it’s time we take a step back and remember why we’re there in the first place. Pretty much every brand I work with has added a resource to manage their social media channels. All the major brands have embraced social media with teams, control rooms, even command centers. The good ones post a lot. But are they interacting, are they social? The com...
andrew-singer.blogspot.com
Andrew Singer: Wow… should I be pissed?
http://andrew-singer.blogspot.com/2012/06/wow-should-i-be-pissed.html
Friday, June 22, 2012. Wow… should I be pissed? Back in October 2009, I sent a campaign promotion idea for Tuborg to a creative director I knew in Copenhagen. When I came up with the campaign, I personally thought it was the most radical, coolest PR campaign ever. One, because it was so good natured, and two, it totally reversed why we create promotions in the first place: to get someone to do something for the brand and in turn, the brand, reward them. What’s their campaign? The Generous Store. -. The p...
andrew-singer.blogspot.com
Andrew Singer: Nearly 30 things I learned in my 30 day Hubspot free demo
http://andrew-singer.blogspot.com/2012/05/nearly-30-things-i-learned-in-my-30-day.html
Thursday, May 10, 2012. Nearly 30 things I learned in my 30 day Hubspot free demo. If you don’t know it, Hubspot enables you to test their all-in-one marketing software. For 30 days for free. I decided to use the month long demo to see if it would make a good fit for clients. My original aim was to demo my way through all their tools, but unfortunately, work got in the way. What I did manage to discover you can read below and in my previous posts. If you’re a seasoned pro, you’ll recognize ma...Twitter s...
andrew-singer.blogspot.com
Andrew Singer: Forbes CEO sends out quick email on data theft
http://andrew-singer.blogspot.com/2014/02/forbes-ceo-sends-out-quick-email-on.html
Tuesday, February 18, 2014. Forbes CEO sends out quick email on data theft. Read Forbes CEO's email for handling data break in. It's a good template for all businesses to have ready if unfortunately, ever needed. As a stakeholder, I appreciate his quick and transparent update and apology:. Dear Forbes.com Member:. Your Forbes.com password was encrypted in our database, but if you used the same password on other Web sites or accounts, we strongly suggest you change them. Meanwhile, we urge you to be cauti...
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