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Andy's Blog | Thoughts on the business of digital media (and a few other things…)

Thoughts on the business of digital media (and a few other things...) (by Andy Atherton)

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Andy's Blog | Thoughts on the business of digital media (and a few other things…) | andyatherton.com Reviews
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Andy's Blog | Thoughts on the business of digital media (and a few other things…) | andyatherton.com Reviews

https://andyatherton.com

Thoughts on the business of digital media (and a few other things...) (by Andy Atherton)

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andyatherton.com andyatherton.com
1

Publishing | Andy's Blog

http://andyatherton.com/category/publishing

Thoughts on the business of digital media (and a few other things…). Google: Programmatic is all about the buy-side. February 8, 2013. Did anyone else think yesterday’s virtual hang out. With Google’s Scott Spencer. First of all, where was he? Was that a jungle or a conference room? More importantly though (much more importantly), did anyone else find Google’s definition of programmatic a little lopsided? We define [programmatic buying] based on the fact that the buyer gets to define the targeting. Last ...

2

Events | Andy's Blog

http://andyatherton.com/category/events

Thoughts on the business of digital media (and a few other things…). Kiccup: The Birth of a Baby…Product. July 9, 2013. As any new dad will tell you, that first year is a tough one. Lots of changes, lots of compromises, not a lot of payback and even less sleep. But then the walking starts, you get those first few words, a little personality and things get better.until you have another one and you’re right back in the soup. The 7-month-old was strapped to my chest in a BabyBjörn. The new product had a nam...

3

Brand.net News | Andy's Blog

http://andyatherton.com/category/brandnet-news

Thoughts on the business of digital media (and a few other things…). Dogs eating the dog food. April 14, 2011. For those of you that missed our joint presentation with Del Monte at Ad Tech San Francisco. Yesterday AM, here. Are the slides Doug Chavez and I presented. Indeed that Brand.net’s Media Futures Platform. For many of the world’s largest marketers. Filed under Brand.net News. Tagged with Ad Tech. Happy Birthday, SafeScreen! February 15, 2011. For any of you who may have missed our press release.

4

Uncategorized | Andy's Blog

http://andyatherton.com/category/uncategorized

Thoughts on the business of digital media (and a few other things…). Floors are not Fraud. November 11, 2015. Hi all. I have been thinking about cracking my knuckles and getting back to the literary salt mine for a while now and I saw an article yesterday that just I couldn’t resist. Right off the bat, the headline. Are Artificial Price Floors The Next Iteration Of Ad Fraud? Almost audibly screamed Betteridge’s Law. So, then,. Is Precise, Data-Driven Targeting The Next (Next) Iteration Of Ad Fraud? It’s ...

5

Kirk McDonald | Andy's Blog

http://andyatherton.com/tag/kirk-mcdonald

Thoughts on the business of digital media (and a few other things…). Don’t be cute. May 16, 2013. Wholeheartedly agree with Jonathan Mendez in yesterday’s Digiday. Kirk McDonald’s WSJ op-ed. Cute doesn’t get you the job. Nor should it. Filed under Industry News. Tagged with Jonathan Mendez. Floors are not Fraud. Kiccup: The Birth of a Baby…Product. Don’t be cute. If This Process Is So Broken, Why Hasn’t Anyone Fixed It? Programmatic Reserve: Let’s Solve The Right Problem. Great Creative from Merrill.

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