hispanic102.blogspot.com
Hispanic 102: September 2010
http://hispanic102.blogspot.com/2010_09_01_archive.html
View my complete profile. Thursday, September 30, 2010. New Messaging Needed to Reach 'New Majority'. This is definitely where marketing in the US is heading to. With 103 millions of Hispanics, African Americans and Asians in the US, brands need to find creative ways to communicate. Meaningful and relevant messages to their multicultural audience to be able to truly connect with it. With all the sub groups that encompass the "New America". Posted by Ivonne Kinser. Links to this post. According to researc...
hispanic102.blogspot.com
Hispanic 102: Do you want to know what a woman wants? Ask Levi's
http://hispanic102.blogspot.com/2010/09/do-you-really-want-to-know-what-woman.html
View my complete profile. Saturday, September 25, 2010. Do you want to know what a woman wants? Levi's Experience provides women with engaging content and personalized tools to demystify the process of finding perfect-fitting jeans, based on their shape, not size. Women are able to identify their Levi’s CURVE ID fit by completing an interactive quiz and following a simple step-by-step measurement process. Levi's strategy - A perfect fit for the Hispanic market. Whether or not Levi's decides to translate ...
hispanic102.blogspot.com
Hispanic 102: New Messaging Needed to Reach 'New Majority'
http://hispanic102.blogspot.com/2010/09/new-messaging-needed-to-reach-new.html
View my complete profile. Thursday, September 30, 2010. New Messaging Needed to Reach 'New Majority'. This is definitely where marketing in the US is heading to. With 103 millions of Hispanics, African Americans and Asians in the US, brands need to find creative ways to communicate. Meaningful and relevant messages to their multicultural audience to be able to truly connect with it. With all the sub groups that encompass the "New America". Posted by Ivonne Kinser. Subscribe to: Post Comments (Atom).
hispanic102.blogspot.com
Hispanic 102: African, Hispanic (Latino), and Asian American Demographics
http://hispanic102.blogspot.com/2010/10/african-hispanic-latino-and-asian.html
View my complete profile. Sunday, October 17, 2010. African, Hispanic (Latino), and Asian American Demographics. The growth of ethnic minorities in America has been phenomenal. Since 1980, the Asian American population has almost tripled, Hispanic American more than doubled, Native American increased 62%, and African American increased 31%, while the non-ethnic population has remained almost the same. Let's be honest, we as marketers have known about this opportunity for a while. Posted by Ivonne Kinser.
hispanic102.blogspot.com
Hispanic 102: The Gray And The Brown: The Generational Mismatch
http://hispanic102.blogspot.com/2010/10/gray-and-brown-generational-mismatch.html
View my complete profile. Saturday, October 2, 2010. The Gray And The Brown: The Generational Mismatch. A gem of an article published by National Journal magazine about the impact of the multicultural young generation on the future of America. This is the time for brands to set the direction that will impact them for the next 20 years. What should brands do? I believe the best approach is the latter. Posted by Ivonne Kinser. Subscribe to: Post Comments (Atom). Click on the photo. Interculturalism is the ...
hispanic102.blogspot.com
Hispanic 102: Study Shows Hispanic Shoppers’ Behavior Shifts by Season
http://hispanic102.blogspot.com/2010/09/stock-market-information-clusterstock.html
View my complete profile. Thursday, September 16, 2010. Study Shows Hispanic Shoppers’ Behavior Shifts by Season. A study currently underway by The Integer Group and M/A/R/C Research reveals in their recent newsletter, The Checkout, that Hispanic shoppers show a shift in shopping behaviors by season, in comparison to general market shoppers. Although there is an increase in private label purchases, many Hispanic shoppers that haven’t been as affected by the economy as others are sticking with famil...
hispanic102.blogspot.com
Hispanic 102: August 2010
http://hispanic102.blogspot.com/2010_08_01_archive.html
View my complete profile. Monday, August 30, 2010. Multiculturalism and the New America. The biggest mistake that a company can make is to view the U.S. Hispanic market as homogeneous. Acculturation levels, language preferences and country of origin make for unique sub-groups within the segment. Hispanics – One Market or Más? Acculturation vs. Assimilation. Language is one of the most obvious examples of this phenomenon. Spanish is likely to remain the language of preference among U.S. Latino...The visua...
hispanic102.blogspot.com
Hispanic 102: April 2010
http://hispanic102.blogspot.com/2010_04_01_archive.html
View my complete profile. Tuesday, April 6, 2010. Home Depot Hispanic Move Ruffles Feathers. Home Depot Hispanic Move Ruffles Feathers. Posted by Ivonne Kinser. Links to this post. Subscribe to: Posts (Atom). Click on the photo. Transculturation is a term coined by Cuban anthropologist Fernando Ortiz in 1940 to describe the phenomenon of merging and converging cultures. (Click on the picture). Transculturation and The New America. Multiculturalism and the New America. Multiculturalism is redefining what ...
hispanic102.blogspot.com
Hispanic 102: Latino Immigration From a Different Direction - New America Media
http://hispanic102.blogspot.com/2010/10/latino-immigration-from-different.html
View my complete profile. Saturday, October 16, 2010. Latino Immigration From a Different Direction - New America Media. So, here we go again, not only Hispanic immigrants are being influenced by the American culture, but they are simultaneously influencing the way Americans live and perceive life. Does this sound familiar? Probably it does if you have been reading not only the rest of my blog, but anything related to multicultural marketing published recently. The novelty in this case? Click on the photo.
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