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Marketing - Andy Gray - Home

Do you have challenges and gaps in identifying new and expanding current opportunities?  Can Marketing make a difference?  Absolutely. Marketing can be accountable for revenue growth and bottom...

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Marketing - Andy Gray - Home | andysgray.com Reviews
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Do you have challenges and gaps in identifying new and expanding current opportunities?  Can Marketing make a difference?  Absolutely. Marketing can be accountable for revenue growth and bottom...
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1 accomplishments
2 experience
3 blog
4 capabilities and services
5 opportunities
6 absolutely
7 change agent
8 growth
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Marketing - Andy Gray - Home | andysgray.com Reviews

https://andysgray.com

Do you have challenges and gaps in identifying new and expanding current opportunities?  Can Marketing make a difference?  Absolutely. Marketing can be accountable for revenue growth and bottom...

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andysgray.com andysgray.com
1

Marketing - Andy Gray - Blog

http://www.andysgray.com/blog.html

Marketing - Andy Gray. A 3-D approach to change "we've always done it this way.". As a result of an interesting discussion in LinkedIn that I caught up with, we’ve all heard the objection, “we’ve done it this way” when introducing a new idea that is intended to solve a challenge or capitalize on an opportunity. I’ve even heard the statement, “we know what we’re doing and you need to jump on our train or you’ll get left behind.”. Deliver – Prepare metrics that the target audience can buy into and SL...

2

Experience - Marketing - Andy Gray

http://www.andysgray.com/experience.html

Marketing - Andy Gray. Commercializing business; strengthening branding, customer and investor communications - Developed drip campaign averaging 15%-18% open rates; published new website. Senior Manager, Marketing. Solidified competitively differentiated national account presence. Secured $17M in new business w/ new lead gen and sales pursuit programs. Owner, Marketing and Strategic Planning Firm. Increased retention rates 15% for two brands for direct marketer. Anda Consumer Products,.

3

Capabilities & Services - Marketing - Andy Gray

http://www.andysgray.com/capabilities--services.html

Marketing - Andy Gray. Initiate new and/or upgrade existing plans. SWOT analyses (strengths, weaknesses, opportunities, threats), internal and external infrastructure assessments and recommendations for selling and promoting products and services, etc. Identify new markets for growth, the underdeveloped markets for growth and the challenges, pain points and opportunities to address. Positioning, competitive assessment, pricing, packaging label and copy, procurement, inventory control, communications, pro...

4

Marketing - Andy Gray - Home

http://www.andysgray.com/index.html

Marketing - Andy Gray. Marketing, strategy and communications executive. Transforms organizations for growth and success. Do you have challenges and gaps in identifying new and expanding current. Can Marketing make a difference? Marketing can be accountable for revenue growth and bottom line achievement, identify new revenue opportunities, uncover underdeveloped market opportunities and be a. This is what I do. This is my passion. How would I do this for you? What are shareholders expecting? Looking to s...

5

Accomplishments - Marketing - Andy Gray

http://www.andysgray.com/accomplishments.html

Marketing - Andy Gray. Bull; Closed $5M through new demand generation program. Bull; Identified $4M in new sales through web marketing. Bull; Identified a $900M to $2.5B underserved market. Bull; Built new RFP sales pursuit process; won $15M new business. Bull; Secured pilot tests and opened up new markets for start-up. Bull; Led 2-year 9.5% sales growth via SWOT analysis and new programs for service company. Bull; Directed 35% CAGR over 5 years for B2C retail marketer.

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