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ANDY WHEATLEY | Branding/Sustainability/Politics/Life

Branding/Sustainability/Politics/Life

http://www.andywheatley.com/

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ANDY WHEATLEY | Branding/Sustainability/Politics/Life | andywheatley.com Reviews
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ANDY WHEATLEY | Branding/Sustainability/Politics/Life | andywheatley.com Reviews

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Branding/Sustainability/Politics/Life

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1

Creativity. Whereabouts unknown. | ANDY WHEATLEY

http://andywheatley.com/brands/where-have-all-the-mavericks-gone

Creativity. Whereabouts unknown. Posted on March 26, 2015. The ad industry’s obsession with process and data is killing creativity. You can’t create difference if you rely on the conformity of process and the perceived safety of data. Process and data are the advertising equivalent of the Health and Safety Executive. When was the last time you saw a brand campaign that really made you think, the sort that people like Bill Bernbach and Hal Riney, champions of intuition over science, excelled at? Subordina...

2

Society | ANDY WHEATLEY

http://andywheatley.com/category/society

It’s Time to Spread a Little Love. In a world blighted by conflict and anger it’s easy to wonder where love is but, if you want it and you look for it, you will find it. Continue Reading →. Tobacco – should we lighten up on plain packs? The Remembrance Day Poppy is an important symbol but we should be free to choose to wear one or not without fear of reprisal from the moral majority. Continue Reading →. Easy Access to Online Pornography is a Generational Time Bomb. Big Society or Just a Good Community?

3

Milk is NEVER sexy. | ANDY WHEATLEY

http://andywheatley.com/brands/listen-fairline-milk-is-never-sexy

Milk is NEVER sexy. Posted on November 26, 2014. Milk is not, and never will be, sexy, no matter how you try to brand it. The results were mixed. Potential customers appreciated the intent behind the technology but felt that it was incongruous with one of nature’s most complete nutritional offerings. If milk is so naturally good and wholesome then why intervene and over-engineer it? The strategy team was split too but after much deliberation decided to take the risk and launch the brand. No it doesn&#821...

4

Life | ANDY WHEATLEY

http://andywheatley.com/category/life

Sorry I was a bit angry. It’s been almost a year since I last posted about the challenges of returning to work after my son died. As always, I hope that it’s helpful for anyone else on a similar journey and friends who kindly ask how life is. Continue Reading →. The perils of balancing grief, social media and work. It’s Time to Spread a Little Love. In a world blighted by conflict and anger it’s easy to wonder where love is but, if you want it and you look for it, you will find it. Continue Reading →.

5

Citizenship | ANDY WHEATLEY

http://andywheatley.com/category/citizenship

Brands could do a lot more to convince us that they really care. Generosity and profitability don’t have to be mutually exclusive and the results could change the lives of millions of people around the world. Continue Reading →. From Consumer to Citizen: How Brands and Ad Agencies Can Help to Change the World. Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place. Continue Reading →. Politicians, brands and the mysterious missing link.

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Hombros y gigantes | Bibliotecas, archivos, documentación, información | Página 2

https://hombrosygigantes.wordpress.com/page/2

Bibliotecas, archivos, documentación, información. Post 4: herramientas y estrategia de seguimiento en web social. Abril 23, 2016 4 comentarios. Herramientas para la gestión de la información y su utilidad. Personalmente utilizo básicamente 4 herramientas para este fin. La primera de ellas viene a ser el. En la nube, Dropbox. A las tres herramientas restantes las llamaré. Por último hablaré de Netvibes. Aplicación que utilizo como un escritorio virtual donde puedo acceder de forma rápida y personalizada ...

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abril | 2016 | Hombros y gigantes

https://hombrosygigantes.wordpress.com/2016/04

Bibliotecas, archivos, documentación, información. Post 6: registro en redes sociales. Abril 30, 2016 4 comentarios. Se echa en falta, no obstante, una herramienta desde la que centralizar y manejar eficazmente todos los perfiles, páginas, grupos, etc. de todas las redes sociales. Tipo Hootsuite. Conoceis alguna? Volviendo al post, tras el inciso: el proceso de creación prácticamente en todas las redes sociales es por lo general guiado y no revista complicación alguna. En el caso de Facebook. Invita a tu...

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ANDY WHEATLEY | Branding/Sustainability/Politics/Life

Today’s ad industry is married to process and procedure. Where have all the mavericks gone? Continue Reading →. The Great Self-Delusion of the Ad Industry. We ad folk tell ourselves that people want to be engaged by brands. It helps us apply meaningfulness to the art of selling things that we know nobody actually needs. But it’s not true, and the sooner we admit it, the better. Continue Reading →. Did you say ethics? Continue Reading →. FFS Adidas, please don’t encourage them. Milk is NEVER sexy. Brands ...

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