ankitmarketing.blogspot.com

The Marketing Universe

Monday, September 9, 2013. The power of analytics.Make the numbers speak! An in-depth data analysis can generate insights on customer behavior, market movements, prevailing trends, product performance, competitor performance etc. etc. Data can help a company reach-out the intended audience in a much more efficient and targeted manner. Thus companies should encourage a data-centric approach to understand customers and make better customer oriented strategies. The 1. Sunday, September 8, 2013. A positionin...

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The Marketing Universe | ankitmarketing.blogspot.com Reviews

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Monday, September 9, 2013. The power of analytics.Make the numbers speak! An in-depth data analysis can generate insights on customer behavior, market movements, prevailing trends, product performance, competitor performance etc. etc. Data can help a company reach-out the intended audience in a much more efficient and targeted manner. Thus companies should encourage a data-centric approach to understand customers and make better customer oriented strategies. The 1. Sunday, September 8, 2013. A positionin...

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The Marketing Universe | ankitmarketing.blogspot.com Reviews

https://ankitmarketing.blogspot.com

Monday, September 9, 2013. The power of analytics.Make the numbers speak! An in-depth data analysis can generate insights on customer behavior, market movements, prevailing trends, product performance, competitor performance etc. etc. Data can help a company reach-out the intended audience in a much more efficient and targeted manner. Thus companies should encourage a data-centric approach to understand customers and make better customer oriented strategies. The 1. Sunday, September 8, 2013. A positionin...

INTERNAL PAGES

ankitmarketing.blogspot.com

1

The Marketing Universe: Pepsi Vs. Coke: An analysis

http://ankitmarketing.blogspot.com/2011/11/pepsi-vs-coke-analysis.html

Tuesday, November 22, 2011. Pepsi Vs. Coke: An analysis. The use of soft drinks has risen manifold in the recent years, from your favorite actor to your beloved cricketer, you can see them all sporting and endorsing a soft-drink. Though we know that soft-drinks are not that good for health, still most of us take soft-drinks without any fuss. Pepsi, Diet - Pepsi, Pepsi Max, Kurkure, Tropicana, Gatorade, Mountain Dew, Slice, Quaker, Aliva, Aquafina, Nimbooz, 7Up, Lays, Uncle Chips etc. PepsiCo is the secon...

2

The Marketing Universe: Do you really need an MBA!?

http://ankitmarketing.blogspot.com/2011/11/do-you-really-need-mba.html

Tuesday, November 15, 2011. Do you really need an MBA! I am back with another post, trying to search the real motive behind an MBA, to discuss various factors one should consider before opting for an MBA. MBA in India is an obsession, thanks to Media glam sham, an MBA in India is always over-rated. It is as hyped as Kim Kardashian's life. But i pose a question to you, do you really need an MBA? Life is not a rat race, we got to walk at our own pace, try and relish life. I have seen people graduating ...

3

The Marketing Universe: Nokia: The crash and Resurrection measures

http://ankitmarketing.blogspot.com/2012/01/nokia-crash-and-resurrection-measures.html

Tuesday, January 10, 2012. Nokia: The crash and Resurrection measures. Nokia has lost a massive share world-wide. In smart phones segment it is badly hit by Samsung, HTC, Google Android and iPhone and in the low-end mobile category it has faced intensive competition by local players. The purpose of this post is to analyze the factors that lead to the decline of Nokia in India and then discuss some ways to bring back the Nokia brand into its fervor. A quick look at some stats:. Samsung on the other hand.

4

The Marketing Universe: October 2012

http://ankitmarketing.blogspot.com/2012_10_01_archive.html

Saturday, October 27, 2012. The 4 point Likert Scale. I have always grown up with the idea of a 5 point Likert scale. But recently in my Market Research class, our prof. introduced us to the concept of 4 point Likert scale. Likert scale is a very popular rating scale used to determine a respondents agreement level. The following image shows an examples of a 5 point Likert scale:. For the scale shown in the pic above, a 4 point Likert scale will have the following options:. Labels: 4 point likert scale.

5

The Marketing Universe: Flipkart.com - A legend in the making!?

http://ankitmarketing.blogspot.com/2011/12/flipkartcom-legend-in-making.html

Friday, December 9, 2011. Flipkart.com - A legend in the making! Things are easier said than Done! To realize our dreams and that also in such a grand manner is really a tough task. The founders of Flipkart have probably conquered their dreams with the amazing success of Flipkart. Flipkart is something which has really opened up the Indian e-commerce market and that also in a big way. This is indeed a massive growth. The company targets revenues of 5000 crore by 2015. Still, Flipkart derives around 50% o...

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The Marketing Universe

Monday, September 9, 2013. The power of analytics.Make the numbers speak! An in-depth data analysis can generate insights on customer behavior, market movements, prevailing trends, product performance, competitor performance etc. etc. Data can help a company reach-out the intended audience in a much more efficient and targeted manner. Thus companies should encourage a data-centric approach to understand customers and make better customer oriented strategies. The 1. Sunday, September 8, 2013. A positionin...

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