ANNUALREVIEW2009.SKY.COM

BSkyB Annual Review 2009 | Home

What sky is about. We believe that bringing choice to more people is a fundamentally good thing. It’s not just about more, it’s about better. Building long-term relationships means putting customers first, understanding their needs and being responsive to what they say. Our channels exist to fuel the passions of more than nine million families. To entertain, excite and inspire. Always moving forward and changing things for the better. Life-changing innovation, from the simplicity of Sky. What Sky is about.

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BSkyB Annual Review 2009 | Home | annualreview2009.sky.com Reviews

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What sky is about. We believe that bringing choice to more people is a fundamentally good thing. It’s not just about more, it’s about better. Building long-term relationships means putting customers first, understanding their needs and being responsive to what they say. Our channels exist to fuel the passions of more than nine million families. To entertain, excite and inspire. Always moving forward and changing things for the better. Life-changing innovation, from the simplicity of Sky. What Sky is about.

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1 news

2 sports

3 showbiz

4 join sky

5 sky customers

6 overview

7 chairman's statement

8 read statement

9 chief executive's statement

10 quick links

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BSkyB Annual Review 2009 | Home | annualreview2009.sky.com Reviews

https://annualreview2009.sky.com

What sky is about. We believe that bringing choice to more people is a fundamentally good thing. It’s not just about more, it’s about better. Building long-term relationships means putting customers first, understanding their needs and being responsive to what they say. Our channels exist to fuel the passions of more than nine million families. To entertain, excite and inspire. Always moving forward and changing things for the better. Life-changing innovation, from the simplicity of Sky. What Sky is about.

INTERNAL PAGES

annualreview2009.sky.com

1

BSkyB Annual Review 2009 | Overview

http://annualreview2009.sky.com/overview.htm

What sky is about. We believe that bringing choice to more people is a fundamentally good thing. It’s not just about more, it’s about better. Building long-term relationships means putting customers first, understanding their needs and being responsive to what they say. Our channels exist to fuel the passions of more than nine million families. To entertain, excite and inspire. Always moving forward and changing things for the better. Life-changing innovation, from the simplicity of Sky. Because we never...

2

BSkyB Annual Review 2009 | Shareholder information

http://annualreview2009.sky.com/sitemap.htm

Review of the year. What Sky is about. Seeing the bigger picture.

3

BSkyB Annual Review 2009 | Board of Directors

http://annualreview2009.sky.com/board-of-directors.htm

David F. DeVoe. Lord Wilson on Dinton. James Murdoch (age 36). Non-Executive Director and Chairman. Jeremy Darroch (age 47). Executive Director and Chief Executive Officer. David F. DeVoe (age 62). David Evans (age 69). Nicholas Ferguson (age 60). Senior Independent Non-Executive Director Remuneration Committee Chairman. Andrew Griffith (age 38). Executive Director and Chief Financial Officer. Andrew Higginson (age 52). Independent Non-Executive Director Audit Committee Chairman. Andrew Higginson was app...

4

BSkyB Annual Review 2009 | What Sky is about | Putting customers first

http://annualreview2009.sky.com/what-sky-is-about/putting-customers-first.htm

What sky is about. The 94 million families who choose Sky are not just our viewers; they are also our customers. That distinction is more than a word to us. It’s fundamental to the way we think and the way we operate. Because our business is based on a subscription model, we know that our future success relies on building long-term relationships. That means putting customers first, understanding what they want and being responsive to what they say. Close to our customers. Unlike free-to-air broadcasters,...

5

BSkyB Annual Review 2009 | Review of the year

http://annualreview2009.sky.com/review-of-the-year.htm

Review of the year. This has been a year of strong growth. New customers are joining us at the fastest rate for five years and existing customers are taking more products from us than ever before. More than half of Sky customers now choose to control their viewing with Sky. At the same time, we have deepened our relationship in the home, with our customers taking more products from us than ever before. We achieved record gross product sales in the year, reflecting an increased appetite for bundled se...

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What sky is about. We believe that bringing choice to more people is a fundamentally good thing. It’s not just about more, it’s about better. Building long-term relationships means putting customers first, understanding their needs and being responsive to what they say. Our channels exist to fuel the passions of more than nine million families. To entertain, excite and inspire. Always moving forward and changing things for the better. Life-changing innovation, from the simplicity of Sky. What Sky is about.

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