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True story: A London agency was pitching for the Laura Ashley business. The Creative Director opens the pitch: "Laura Ashley is an iconic English brand..." The client interrupts: "We're actually...

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AnthonyHodar - Welcome to Anthony/Hödar | anthonyhodar.com Reviews
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True story: A London agency was pitching for the Laura Ashley business. The Creative Director opens the pitch: &quot;Laura Ashley is an iconic English brand...&quot; The client interrupts: &quot;We&#039;re actually...
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1 welcome to anthony/hödar
2 this is me
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6 prospects hire
7 my pitch
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9 consumer driven marketing
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AnthonyHodar - Welcome to Anthony/Hödar | anthonyhodar.com Reviews

https://anthonyhodar.com

True story: A London agency was pitching for the Laura Ashley business. The Creative Director opens the pitch: &quot;Laura Ashley is an iconic English brand...&quot; The client interrupts: &quot;We&#039;re actually...

INTERNAL PAGES

anthonyhodar.com anthonyhodar.com
1

Don't Outspend your Competition, Outsmart them! - AnthonyHodar

http://www.anthonyhodar.com/welcome-to-anthonyhoumldar/spend-less-sell-more

Don’t think in advertising - but in solutions. Don't Outspend your Competition, Outsmart them! Reach consumers at the moments that most influence their decisions. This not only makes your marketing a lot more effective it also saves you money. Is your Brand Top of Mind? Phase (2) most likely will expand rather than narrow as consumers seek information. This is your chance to “interrupt” the decision-making and even force the exit of rivals. Consumers have changed the way they buy products. Need help outl...

2

9 common mistakes Ad Agencies Make When Pitching & Presenting - AnthonyHodar

http://www.anthonyhodar.com/welcome-to-anthonyhoumldar/-9-common-mistakes-ad-agencies-make-when-pitching-presenting

Don’t think in advertising - but in solutions. 9 common mistakes Ad Agencies Make When Pitching and Presenting. A London agency was pitching for the Laura Ashley business. The Creative Director opens the pitch: "Laura Ashley is an iconic English brand.". The client interrupts: "We're actually. 1 Too much about you - not enough about them. 2 Only talking about the BIG clients. 3 Not doing enough homework. The client expects you to know and understand their key business issues, even in the first meeting&#4...

3

5 reasons why you always should be the first agency to present in a pitch. - AnthonyHodar

http://www.anthonyhodar.com/welcome-to-anthonyhoumldar/5-reasons-why-you-always-should-be-the-first-agency-to-present-in-a-pitch

Don’t think in advertising - but in solutions. 5 reasons why you always should be the first agency to present in a pitch. Over the years,. I have won a lot more pitches than I have lost. I have been responsible for New Business in almost every agency I have worked for,. And today I'm frequently hired as a freelancer by agencies to lead their presentation when pitching a new client. One of the most effective pitching techniques I use is simply to be the first! 1 Take the lead right form the start. In any ...

4

All Categories - AnthonyHodar

http://www.anthonyhodar.com/welcome-to-anthonyhoumldar/category/all

Don’t think in advertising - but in solutions. 9 common mistakes Ad Agencies Make When Pitching and Presenting. A London agency was pitching for the Laura Ashley business. The Creative Director opens the pitch: "Laura Ashley is an iconic English brand.". The client interrupts: "We're actually. 1 Too much about you - not enough about them. 2 Only talking about the BIG clients. 3 Not doing enough homework. The client expects you to know and understand their key business issues, even in the first meeting&#4...

5

Blog Archives - AnthonyHodar

http://www.anthonyhodar.com/welcome-to-anthonyhoumldar/archives/04-2015

Don’t think in advertising - but in solutions. 9 common mistakes Ad Agencies Make When Pitching and Presenting. A London agency was pitching for the Laura Ashley business. The Creative Director opens the pitch: "Laura Ashley is an iconic English brand.". The client interrupts: "We're actually. 1 Too much about you - not enough about them. 2 Only talking about the BIG clients. 3 Not doing enough homework. The client expects you to know and understand their key business issues, even in the first meeting&#4...

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Don’t think in advertising - but in solutions. 9 common mistakes Ad Agencies Make When Pitching and Presenting. A London agency was pitching for the Laura Ashley business. The Creative Director opens the pitch: "Laura Ashley is an iconic English brand.". The client interrupts: "We're actually. 1 Too much about you - not enough about them. 2 Only talking about the BIG clients. 3 Not doing enough homework. The client expects you to know and understand their key business issues, even in the first meeting&#4...

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