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marketingplusgood.blogspot.com

Marketing + Good: Dawn. (It's Good To Be Ready.)

http://marketingplusgood.blogspot.com/2010/05/dawn-its-good-to-be-ready.html

Rise above parity. Create loyalty. Save the world. Thursday, May 6, 2010. Dawn (It's Good To Be Ready.). The nice thing about having a purpose-driven brand? When sh*t happens – like, say, BP’s oil rig hemmorages oil all over the ocean – you know exactly what to do. You jump in, take action, bust parity, generate talk, and build loyalty in the process. Just like Dawn liquid soap is doing. Read the AdAge article: HERE. Would they be ready? I'm reading: Dawn. (It's Good To Be Ready.). Posted by David Yeend.

marketingplusgood.blogspot.com

Marketing + Good: How Droga5’s TAP Project Could Be Better

http://marketingplusgood.blogspot.com/2009/03/how-droga5s-tap-project-could-be-better.html

Rise above parity. Create loyalty. Save the world. Tuesday, March 3, 2009. How Droga5’s TAP Project Could Be Better. It may sound crass, tying giving to sales, but think of the funding that normally goes toward regular marketing. Most of that money doesn’t benefit anyone. But if that campaign also benefited a cause? Imagine how much people would like that brand. I can hear the Marketing Managers scream, “We’re not a charity, damn it! I'm reading: How Droga5’s TAP Project Could Be Better. Honda Insight TV...

marketingplusgood.blogspot.com

Marketing + Good: Dove: Campaign For Real Beauty

http://marketingplusgood.blogspot.com/2009/04/dove-campaign-for-real-beauty.html

Rise above parity. Create loyalty. Save the world. Wednesday, April 29, 2009. Dove: Campaign For Real Beauty. This campaign is now 3 years old. And the praise and criticism has made it one of the most talked about ad campaigns in recent history. The talk continues today (just do a Twitter search). That, and Dove’s Self-Esteem Fund. Means they are walking the talk. Read more criticism, HERE. And here's the famed video that's gotten over ten million views (on multiple postings). Posted by David Yeend.

marketingplusgood.blogspot.com

Marketing + Good: AOL Stays Relevant

http://marketingplusgood.blogspot.com/2012/08/aol-stays-relevant.html

Rise above parity. Create loyalty. Save the world. Wednesday, August 29, 2012. Google. Facebook. Apple. Amazon. If the biggest battles of the digital space are being waged by these four companies, how can an Internet 1.0 brand stay relevant? By doing what AOL is doing; morphing into a media company and using its reach for Good. Adweek calls it " the biggest reboot in the history of digital media. And credits CEO Tim Armstrong with bringing vision and purpose to the ranks, and to the brand.

marketingplusgood.blogspot.com

Marketing + Good: What Gen Y Likes

http://marketingplusgood.blogspot.com/2010/06/what-gen-y-likes.html

Rise above parity. Create loyalty. Save the world. Wednesday, June 2, 2010. What Gen Y Likes. I found a great blog today written from a Gen Y point of view about retail, mainly marketing. It includes everything from fashion, to pop-up storefronts, to social media insights. Basically, whatever interests a Gen Y mind about retail. And yes, Gen Yers think a lot of stuff is cool. And sometimes it's when brands do Good. Want to connect with Gen Y? Consider incorporating some Good in your marketing.

marketingplusgood.blogspot.com

Marketing + Good: Can UX Save the World?

http://marketingplusgood.blogspot.com/2012/05/can-ux-save-world.html

Rise above parity. Create loyalty. Save the world. Wednesday, May 2, 2012. Can UX Save the World? I work at an ad agency, and like many ad agencies, we are evolving quickly. When someone leaves us, we often replace them with someone more, well, digital. We speak in terms of concepts, but also usability. We're discussing the "mobile mindset." We're measuring bounce rates. We're not drinking martinis at lunch. They work with big brands like Dow, Dockers, Kraft, Kmart, Nestle, Sony, Taco Bell, VW . Saatchi ...

marketingplusgood.blogspot.com

Marketing + Good: The Elephant in Starbucks’ Social Media Room

http://marketingplusgood.blogspot.com/2010/08/elephant-in-starbucks-social-media-room.html

Rise above parity. Create loyalty. Save the world. Wednesday, August 4, 2010. The Elephant in Starbucks’ Social Media Room. But there’s something at the heart of so many of their programs. People aren’t talking about it, but it’s critical. It’s how much “doing good” they use in the mix. Did you notice how much Good they’re weaving into their marketing? And nobody’s talking about it. No one’s diagnosing it, analyzing it, figuring out how to adopt it as part of their model. Bizarre. 8221; But let’s t...

marketingplusgood.blogspot.com

Marketing + Good: Earth Hour 2011

http://marketingplusgood.blogspot.com/2011/03/earth-hour-2011.html

Rise above parity. Create loyalty. Save the world. Tuesday, March 22, 2011. Earth Hour is March 26th at 8:30. Turn everything off. Don't be the only one. Http:/ www.earthhour.org/. Film by Leo Burnett Sydney. I'm reading: Earth Hour 2011. Posted by David Yeend. Labels: earth hour 2011. Subscribe to: Post Comments (Atom). View my complete profile. Add to Technorati Favorites. Bookmark this on Delicious. Marketing With Meaning (blog). Saatchi S (ad agency). Planning For Good (blog).

marketingplusgood.blogspot.com

Marketing + Good: 2010 Cone Holiday Trend Tracker

http://marketingplusgood.blogspot.com/2010/11/2010-cone-holiday-trend-tracker.html

Rise above parity. Create loyalty. Save the world. Wednesday, November 17, 2010. 2010 Cone Holiday Trend Tracker. Cone is a cool little agency, delving into some consistent thought-leadership on customer attitudes toward companies that do Good. Here's their latest, just in time for the holidays. Download the results here: http:/ www.coneinc.com/2010-cone-holiday-trend-tracker. Or, here . http:/ www.coneinc.com/ ). I'm reading: 2010 Cone Holiday Trend Tracker. Posted by David Yeend. Saatchi S (ad agency).