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Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: New MarCom Trends: 你身体好吗, how Apple is changing agencies and Lady Gaga

http://brightideasgroupblog.blogspot.com/2010/06/new-marcom-trends-how-apple-is-changing.html

Thursday, June 10, 2010. New MarCom Trends: 你身体好吗, how Apple is changing agencies and Lady Gaga. Posted by Nicholas Fodor. There's been a lot of recent news coverage in the last few weeks of labour standards in Asia. It started in Taiwan with Foxconn employees having a history of suicides. And continued to recent strikes at Honda car plants in mainland China. And that someone's going to be U.S. Offers invaluable lessons in how ad agencies were baptized in doing business in China; a great read. A true tes...

brightideasgroupblog.blogspot.com

Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: 6/1/10 - 7/1/10

http://brightideasgroupblog.blogspot.com/2010_06_01_archive.html

Thursday, June 10, 2010. New MarCom Trends: 你身体好吗, how Apple is changing agencies and Lady Gaga. Posted by Nicholas Fodor. There's been a lot of recent news coverage in the last few weeks of labour standards in Asia. It started in Taiwan with Foxconn employees having a history of suicides. And continued to recent strikes at Honda car plants in mainland China. And that someone's going to be U.S. Offers invaluable lessons in how ad agencies were baptized in doing business in China; a great read. A true tes...

brightideasgroupblog.blogspot.com

Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: Apple's Biggest Branding Mistake - Preface

http://brightideasgroupblog.blogspot.com/2010/08/apples-biggest-branding-mistake-preface.html

Tuesday, August 10, 2010. Apple's Biggest Branding Mistake - Preface. Posted by Nicholas Fodor. I feel that it's appropriate that this blog posting is actually being written from the Apple Store line-up at 4am in the morning. The last three weeks have proven to be one of the most interesting consumer behavior experiences I have ever witnessed. A little background: this is where things get interesting. For those unfamiliar with the iPhone 4, they are currently available in numerous countries, however ...

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Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: Old Spice: Are men self-conscious?

http://brightideasgroupblog.blogspot.com/2010/07/old-spice-are-men-self-conscious.html

Friday, July 16, 2010. Old Spice: Are men self-conscious? Posted by Nicholas Fodor. Chances are that if you watch TV, have a Facebook account or browse YouTube, you've seen the new slew of Old Spice commercials. Not to be cliché, but Isaiah Mustafa has literally turned into an overnight phenomenon. The man. The legend. A low-level movie star and ex-Euro NFL player. Did anyone else even know there was a European division of the NFL? I want to first demonstrate how self-improvement ads have targeted women&...

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Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: The secret to growth in a recession

http://brightideasgroupblog.blogspot.com/2010/09/secret-to-growth-in-recession.html

Friday, September 3, 2010. The secret to growth in a recession. Posted by Nicholas Fodor. It seems that amongst foreclosures, unemployment and inflation, retail therapy hasn't lost its prominence. Sales figures are slightly up, and as far as the apparel industry is concerned, women are the pot of gold to keep numbers strong in a weak economy. The oldest misconception in marketing is that women can be marketed to the same way as men. Modern day media is smart enough to avoid this mistake. Another example ...

brightideasgroupblog.blogspot.com

Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: Apple's Biggest Branding Mistake

http://brightideasgroupblog.blogspot.com/2010/08/apples-biggest-branding-mistake.html

Friday, August 27, 2010. Apple's Biggest Branding Mistake. Posted by Nicholas Fodor. By the looks of the malls these days, it is hard to believe that we're still. In the midst of recovering from a global recession. This was the view of Yorkdale Mall today, which as I mentioned in my last posting has become the environment for some of the most interesting consumer behaviour I have ever witnessed. Here's some evidence of this strange phenomenon:. Although Apple may want you to think differently. In a posit...

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Popular Entrepreneurial Competitions | She Geared

http://www.shegeared.com/resources/popular-entrepreneurial-competitions

Conferences and Business Competitions. Entrepreneur Organization and Awards. Popular Entrepreneurial Competitions - practice your pitch, see what people think of your idea and gain exposure at any of these competitions.

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Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: Marketing in a Minute + 200th Posting

http://brightideasgroupblog.blogspot.com/2010/10/marketing-in-minute-200th-posting.html

Sunday, October 24, 2010. Marketing in a Minute 200th Posting. Posted by Nicholas Fodor. It's been a long time coming but the Bright Ideas Blog has now reached 200 postings; a small feat for a consultancy with over 10 years of experience. A digital cake is in order. Rather than a long-winded insight, I wanted to share a few real-life initiatives that I've come across over the last few days. Does an ad like that work? Spotted at the GO Bus Station at Union Station. Need that last minute scarf or tie?

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Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: Is Vintage the New Vintage?

http://brightideasgroupblog.blogspot.com/2010/08/vintage.html

Friday, August 27, 2010. Is Vintage the New Vintage? Posted by Nicholas Fodor. Some of my favorite quotes of all time have originated from Carl Carlson, the under-rated social narcissist on the simpsons:. I am so sick of Oldies Stations- hey geniuses, how 'bout some NEW oldies? Carl Carlson, The Simpsons. Carl: I don't get it. What's so "great" about this depression? Lenny: I like how everything is sepia tone. Makes me all nostalgic. I guess Americans these. Are seeing a fair amount of sepia. Personally ...

brightideasgroupblog.blogspot.com

Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: 9/1/10 - 10/1/10

http://brightideasgroupblog.blogspot.com/2010_09_01_archive.html

Friday, September 3, 2010. The secret to growth in a recession. Posted by Nicholas Fodor. It seems that amongst foreclosures, unemployment and inflation, retail therapy hasn't lost its prominence. Sales figures are slightly up, and as far as the apparel industry is concerned, women are the pot of gold to keep numbers strong in a weak economy. The oldest misconception in marketing is that women can be marketed to the same way as men. Modern day media is smart enough to avoid this mistake. Another example ...