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The Comfortable Rut of the Familiar – APGCanada
http://www.apgcanada.ca/2015/06/01/the-comfortable-rut-of-the-familiar
Sign in to My Account. Sign in to My Account. Account Planning Group of Canada. The Comfortable Rut of the Familiar. June 1, 2015. The Comfortable Rut of the Familiar. The bigger and more successful a company becomes, the more antibodies it develops to do anything new. The hipster brand is on a decline and brands (like Urban Outfitters and American Apparel) that have both espoused and commoditized the aesthetics of this youth counter-culture are in a financial cesspool. The reason as purported in. Fancy ...
Kayode Wan – APGCanada
http://www.apgcanada.ca/author/kwan
Sign in to My Account. Sign in to My Account. Account Planning Group of Canada. The Comfortable Rut of the Familiar. June 1, 2015. The Comfortable Rut of the Familiar. The bigger and more successful a company becomes, the more antibodies it develops to do anything new. Alan MacCormack The hipster brand is on a decline and brands (like…. The Best-distilled Description of a Brand. February 5, 2015. The Best-distilled Description of a Brand. Empathy: The Next Level of Brand Engagement. February 5, 2015.
What’s your Eiffel Tower? A primer on Destination Branding – APGCanada
http://www.apgcanada.ca/2015/07/13/whats-your-eiffel-tower-a-primer-on-destination-branding
Sign in to My Account. Sign in to My Account. Account Planning Group of Canada. What’s your Eiffel Tower? A primer on Destination Branding. July 13, 2015. What’s your Eiffel Tower? A primer on Destination Branding. How much time do you spend planning a vacation? It turns out that most people spend more time planning their vacation than their retirement. A positive and memorable experience will improve the destination’s reputation, which brings more travelers and more spending. If it cannot offer a unique...
Account – APGCanada
http://www.apgcanada.ca/account
Sign in to My Account. Sign in to My Account. Account Planning Group of Canada. January 21, 2015. Enter your credentials below to login. If you are not a member, click here. Want to have your opportunity displayed here? Send us a message! Strategic Planner @ Havas Worldwide Genève. SVP, Director of Account Planning @ BBDO Toronto. Independent Marketing Provocateur @ HiltonBarbour.com. Founder @ The Courage Lab. Account Coordinator @ Cossette. Strategic Thinker and Innovator @ VivianaLaperchia.com.
Events – APGCanada
http://www.apgcanada.ca/category/events
Sign in to My Account. Sign in to My Account. Account Planning Group of Canada. 8220;Last Days of Summer” Social – JOIN US SEPTEMBER 27th. August 25, 2016. 8220;Last Days of Summer” Social – JOIN US SEPTEMBER 27th. Meet Mingle. Rooftop patio. Come on! Want to meet other Planners and Strategists? You won't want to miss this. Patio season isn't over yet! Why Demographic Targeting Is Failing Your Brand: APG Event Coverage. June 5, 2016. Why Demographic Targeting Is Failing Your Brand: APG Event Coverage.
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plannersdilemma.misentropy.com
Planning Tools & Hacks: [Video] Russell Davies on 'What is a Planner and what does Planning mean?'
http://plannersdilemma.misentropy.com/2014/07/what-is-planner-what-does-planning-mean.html
Planning Tools and Hacks. Links x (account planning tools resources). Video] Russell Davies on 'What is a Planner and what does Planning mean? Posted by Iqbal Mohammed. On Thursday, July 10, 2014. Approximate timecodes for the rest of the Q&A:. 01:31 What are the most important skills for a planner to have? 02:47 What's the single most important thing a planner needs to get right when developing a strategy? 04:00 Is research friend or foe? How and when can it help, or hinder? Predictive Pre-Testing: An O...
beyondthemaple | Beyondthemaple
https://beyondthemaple.wordpress.com/author/beyondthemaple
About me and the story behind BeyondTheMaple. Branding, People, Culture. Is Best Buy making the best decisions? Brands undergo a transformation from time to time. Some change their appearance, some launch new product lines, some make changes to their portfolio. But when a brand does a couple of these things all at the same time, it’s like watching a badly choreographed dance move. 3 Improve the web experience: If they want to compete with Amazon, they shpuld start by making online purchases hassle-free i...
MERCADO PUBLICITÁRIO NO CANADÁ – Como começar a sua saga. | Jess in Montréal
https://jessinmontreal.com/2014/01/21/mercado-publicitario-no-canada-como-eu-comecei-a-minha-saga
Pular para o conteúdo. WHO IS THIS JESS YOU TALK ABOUT? Mercado Publicitário no Canadá. MERCADO PUBLICITÁRIO NO CANADÁ – Como começar a sua saga. Bom, meu povo, esse post foi feito porque eu senti muita falta desse tipo de conteúdo na internet. Cadê esses publicitários brasileiros que vão pro Canadá e somem? Gente, EU IMPLORO, SENSO DE COMUNIDADE! Vamos compartilhar que todo mundo ganha mais 3. As dicas vão servir mais pra quem for do ramo, mas você pode adaptar pra sua área na medida do possível. :].
plannersdilemma.misentropy.com
Planning Tools & Hacks: Global Digital Statistics - Aug 2015
http://plannersdilemma.misentropy.com/2015/08/global-digital-statistics-august-2015.html
Planning Tools and Hacks. Links x (account planning tools resources). Global Digital Statistics - Aug 2015. Posted by Iqbal Mohammed. On Tuesday, August 4, 2015. We Are Social's Global Digital Statshot August 2015. Predictive Pre-Testing: An Outline for an Ad Pre-Testing Model Based on Prediction Markets. The Elongating Tail of Brand Communication: An approach to Brand-Building incorporating Long Tail economics (WPP Atticus Award Winner). Top Account Planning/ Strategy Blogs:. Made to Stick: Why Some Ide...
plannersdilemma.misentropy.com
Planning Tools & Hacks: [PDF] Behavior Change Strategy Cards
http://plannersdilemma.misentropy.com/2014/03/pdf-behavior-change-strategy-cards.html
Planning Tools and Hacks. Links x (account planning tools resources). PDF] Behavior Change Strategy Cards. Posted by Iqbal Mohammed. On Wednesday, March 5, 2014. Behavior Change Strategy Cards. The set is divided into five thematic sections, each featuring strategies and examples that will help you understand why the strategies are effective, and prompt you to think through how they might be used. Make it personal: The persuasive power of “me” and “my” (cards 1– 6). Top Account Planning/ Strategy Blogs:.
plannersdilemma.misentropy.com
Planning Tools & Hacks: How to become a thought leader
http://plannersdilemma.misentropy.com/2015/08/how-to-build-create-thought-leadership.html
Planning Tools and Hacks. Links x (account planning tools resources). How to become a thought leader. Posted by Iqbal Mohammed. On Friday, August 7, 2015. Predictive Pre-Testing: An Outline for an Ad Pre-Testing Model Based on Prediction Markets. The Elongating Tail of Brand Communication: An approach to Brand-Building incorporating Long Tail economics (WPP Atticus Award Winner). Top Account Planning/ Strategy Blogs:. Search Engine to search ONLY the top 20 planning blogs. Faris Yakob on Paid Attention.
plannersdilemma.misentropy.com
Planning Tools & Hacks: [Video] Dave Trott on The Binary Brief
http://plannersdilemma.misentropy.com/2015/02/dave-trott-binary-brief-apg-video.html
Planning Tools and Hacks. Links x (account planning tools resources). Video] Dave Trott on The Binary Brief. Posted by Iqbal Mohammed. On Wednesday, February 25, 2015. Predictive Pre-Testing: An Outline for an Ad Pre-Testing Model Based on Prediction Markets. The Elongating Tail of Brand Communication: An approach to Brand-Building incorporating Long Tail economics (WPP Atticus Award Winner). Top Account Planning/ Strategy Blogs:. Search Engine to search ONLY the top 20 planning blogs. Nudge: Improving d...
plannersdilemma.misentropy.com
Planning Tools & Hacks: Think like a CSO
http://plannersdilemma.misentropy.com/2015/08/chief-strategy-officer-jd-responsibilities-thinking.html
Planning Tools and Hacks. Links x (account planning tools resources). Think like a CSO. Posted by Iqbal Mohammed. On Thursday, August 6, 2015. Think like a CSO. Predictive Pre-Testing: An Outline for an Ad Pre-Testing Model Based on Prediction Markets. The Elongating Tail of Brand Communication: An approach to Brand-Building incorporating Long Tail economics (WPP Atticus Award Winner). Top Account Planning/ Strategy Blogs:. Search Engine to search ONLY the top 20 planning blogs. Nudge: Improving decision...
plannersdilemma.misentropy.com
Planning Tools & Hacks: A worksheet to create computer-free digital experiences
http://plannersdilemma.misentropy.com/2013/05/a-worksheet-to-create-computer-free.html
Planning Tools and Hacks. Links x (account planning tools resources). A worksheet to create computer-free digital experiences. Posted by Iqbal Mohammed. On Wednesday, May 29, 2013. Click on image to embiggen. Predictive Pre-Testing: An Outline for an Ad Pre-Testing Model Based on Prediction Markets. The Elongating Tail of Brand Communication: An approach to Brand-Building incorporating Long Tail economics (WPP Atticus Award Winner). Top Account Planning/ Strategy Blogs:. Faris Yakob on Paid Attention.
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L'Association Pluricollection de Genas-Chassieu (APGC) est une association de collectionneurs. Pendant longtemps, elle a regroupé principalement des collectionneurs de timbres (Philatélie), mais également de nombreux collectionneurs de cartes postales (Cartophilie). Plusieurs membres sont collectionneurs de timbres ET de cartes postales. Moins nombreux sont les collectionneurs de monnaies (Numismatique). Ou venez à l'une de nos permanences à Genas ou à Chassieu (voir Calendrier). L'APGC a ét&eacut...
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APGCanada | Account Planning Group of Canada
Sign in to My Account. Sign in to My Account. Account Planning Group of Canada. What’s your Eiffel Tower? A primer on Destination Branding. July 13, 2015. How much time do you spend planning a vacation? It turns out that most people spend more time planning their vacation than their retirement. Planning a vacation means figuring. We really need to talk about Cannes. June 18, 2015. It’s that time of year again. The time of year when marketing and communications. The Comfortable Rut of the Familiar. That&#...
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