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Resources - Eversight

http://www.eversightlabs.com/blog

What is Offer Innovation? Become an offer innovation expert with videos, white papers, case studies, eBooks, infographics, and more. New $14.5M Investment to Fuel Our Mission. Today we’re excited to announce that Eversight has secured $14.5 million in new investment led by Sutter Hill Ventures, joined by previous investor Emergence Capital. Why Shoppers Aren’t Always Looking for the Best Price. Behavioral Themes in Retail: 5 Tips for Hooking Holiday Shoppers. The Discipline of Business Experimentation.

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Retail - Eversight

http://www.eversightlabs.com/solutions-retail

What is Offer Innovation? Cloud-based retailer solutions to get the most out of every promotion dollar. Boost volume. Grow categories. Increase basket size. More than half of all trade investment is wasted on ineffective promotions. Make every dollar count by deploying unique, higher-performing offers that drive your shoppers to take action. Become an offer innovator. Track manufacturer campaigns and maximize the ROI of each trade dollar. View the overall lineup of current test offers in each campaign.

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About Us - Eversight

http://www.eversightlabs.com/about

What is Offer Innovation? We are experts in consumer goods promotions, pricing, behavioral economics, data science, and machine learning. Eversight is digital testing for in-store promotions. Headquartered in Palo Alto, CA, Eversight was formed by industry veterans and thought leaders in trade promotions, behavioral economics, pricing software, and data science. The company serves as a strategic partner to Coca-Cola, Anheuser-Busch InBev, Kimberly-Clark, BIC, Meijer, Ferrero, Mars, and many others. 2479 ...

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Customers - Eversight

http://www.eversightlabs.com/customers

What is Offer Innovation? Our customers are offer innovators, leveraging the latest technological advances to roll out better in-store promotions. What Eversight does is radically different than what solution based off retrospective data do.we're into something that is the truest optimization you can have on a promotional message.". Global VP Revenue Management. VP Customer Marketing and Operations. What is Offer Innovation? Learn more about Offer Innovation. See Offer Innovation solutions.

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Careers - Eversight

http://www.eversightlabs.com/careers

What is Offer Innovation? An opportunity to contribute dramatically to dynamic company that’s growing quickly and transforming an entire industry. We have assembled a star team of industry experts, experienced entrepreneurs and standout technologists, who are second-to-none in their areas of expertise. With funding from Emergence Capital Partners, we are entering a period of explosive growth. We are looking for exceptionally talented leaders who will thrive in our fast-paced environment. What we stand for.

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What is Offer Innovation? - Eversight

http://www.eversightlabs.com/what-is-offer-innovation

What is Offer Innovation? What is Offer Innovation? For years, retail sales have been flat. Intending to acquire new customers and grow basket size, retailers run promotions that inadvertently erode prices and further compress already-slim margins. These underperforming promotions put more pressure on retailers, making them reluctant to try new, untested promotions. The risk of failure is simply too high. The result is a sea of uniform, unexciting, price-based promotions. Need to stop price erosion.

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Consumer Goods - Eversight

http://www.eversightlabs.com/solutions-consumer-goods

What is Offer Innovation? Solutions for Consumer Goods. Cloud-based solutions that enable manufacturers to deploy better offers and boost trade efficiency. Use trade dollars more efficiently. Grow sales. Improve retailer relationships. Work with your retailer partners to collaberatively uncover and deploy game-changing promotions based on their real-world performance with actual shoppers. Know what your consumers really want. Become an offer innovator. Mission control, simplified. Drill down based on fin...

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Why US Promotions Are in a Downward Spiral - Eversight

http://www.eversightlabs.com/2015/06/why-us-promotions-are-in-a-downward-spiral

What is Offer Innovation? Why US Promotions Are in a Downward Spiral. Nielsen just released a new report on the state of trade promotion efficiency, along with a cool interactive microsite where you can explore the data: http:/ viz.nielsen.com/tradepromotionperformance. Here are some of the more interesting findings:. Manufacturers now spend over 19% on trade promotions that’s up from 10% just a decade ago. According to Nielsen, eliminating 22% of promotions would increase sales revenue. In a word: yes&#...

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Resources - Eversight

http://www.eversightlabs.com/resources

What is Offer Innovation? Become an offer innovation expert with videos, white papers, case studies, eBooks, infographics, and more. A New Approach to Testing Promotions at BIC. Regina Hobbs-Haley, Consumer Products Manager, presents at the 2015 POI Fall Conference on BIC's new approach to testing promotions powered by Eversight Offer Innovation. CGT: How Zero-Based Budgeting Can Transform Consumer Trade Promotions. InsideBigData: Why Big Data Isn’t Helping Retailers Innovate. While big data continues to...