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APPLIEDSTORYTELLING.COM

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The premier story-led brand management firm.

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Home - Applied Storytelling | Applied Storytelling | appliedstorytelling.com Reviews

https://appliedstorytelling.com

The premier story-led brand management firm.

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Applied Storytelling | Storytelligence

Storytelligence the Blog for Applied Story Telling. Storytelling Notebook: What’s the (Pain) Point? Last week, I had the privilege of serving as a panelist commenting on product demos by eight Oakland-based technology startups organized by Two Point Oakland, an organization dedicated to creating a healthy tech ecosystem in Oakland and the San Francisco East Bay. First a bit about the demos. Then, a helpful (hopefully) observation. The demonstrated concepts weren’t short more. Comment on this post. Or is ...

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Cathedral City - Applied Storytelling | Applied Storytelling

http://appliedstorytelling.com/case-studies/cathedral-city

Cathedral City, California. Stepping out of the shadow of a better-known neighbor. Located in Southern California’s Coachella Valley, Cathedral City is one of a dozen small- to mid-size cities surrounding the iconic resort destination of Palm Springs. To some extent, Cathedral City benefits from the halo effect caused by its glamorous , high-profile neighbor but not so much, because Cathedral City simply isn’t a tourism destination of note. The New All-American City. 8211; Matthew Kruchko.

2

The Henry Ford - Applied Storytelling | Applied Storytelling

http://appliedstorytelling.com/case-studies/the-henry-ford

Repointing a cultural institution for a new era of relevance. The need to appeal to new, online audiences. To achieve truly nationwide recognition, however and fulfill its vision as a force for change in education the Detroit-based institution needed a story that would resonate with individuals who might never physically visit as well as tools for delivering content and engaging audiences in new ways. Staking a claim on relevance. Sharp focus, broad reach. Equipped with an updated brand platform that bro...

3

DineEquity - Applied Storytelling | Applied Storytelling

http://appliedstorytelling.com/case-studies/dineequity

DineEquity (formerly IHOP, Inc.). A new name for the world’s largest full-service dining company. Applied Storytelling developed the new name and tagline as the most high-profile element of a comprehensive corporate brand definition effort. As a top priority, the effort was geared to conveying the company’s core strengths quickly to financial audiences and franchisees. In association with Baker Brand Communications. Names and Name Systems.

4

Procore - Applied Storytelling | Applied Storytelling

http://appliedstorytelling.com/case-studies/procore

Using values to grow an organization. With the rapid expansion of its development team, Santa Barbara-based Procore realized that taking a close look at the company’s cultural DNA would give it a powerful filter for evaluating new hires. At the same time, stakeholders wondered, can a culture be too cohesive? Did having too many team members of the same age and life stage, coming from the same educational background, risk creating a company whose views were too insular? With our vision and values in place...

5

Kalibrate - Applied Storytelling | Applied Storytelling

http://appliedstorytelling.com/case-studies/kalibrate

Define a brand, transform a business. In 2011, KSS Fuels and Market Planning Solutions, two pioneers of the global fuel-retail industry, merged to become Kalibrate Technologies, a provider of software management solutions. Applied Storytelling developed a brand that inspired an unexpected realization in Kalibrate leadership: To realize the company’s potential, they needed to evolve their business model. Applied Storytelling recognized all the hallmarks of adaptive leadership, a business approach with par...

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Applied Storytelling: The Power of Story: FIND YOUR STORY - FIND AUTHENTICTY

http://appliedstorytelling.blogspot.com/2008/04/find-your-story-find-authenticty.html

Applied Storytelling: The Power of Story. Tuesday, April 29, 2008. FIND YOUR STORY - FIND AUTHENTICTY. 8220;In his book Culture Jam,. Kalle Lasn says, ‘The most powerful narcotic in the world is the promise of belonging,’” said Annette Simmons, author The Story Factor. Bruce Bradshaw, in his book Change Across Cultures: A Narrative Approach to Social Transformation. I would love to have you come as a Guest Artist on my humble blog. Tell us a story, please! May 17, 2008 at 9:29 AM. May 17, 2008 at 4:16 PM.

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Applied Storytelling: The Power of Story: COMMUNICATION AS NARRATION

http://appliedstorytelling.blogspot.com/2008/04/communication-as-narration.html

Applied Storytelling: The Power of Story. Saturday, April 5, 2008. Could it be that any story, every story, has the power to not only inform but to influence? Could it be that story is just part of who we are and that, indeed, human communication IS narration? Subscribe to: Post Comments (Atom). Steve Evans Photography Portfolio. Photo Bytes: Tips for Better Photos. FIND YOUR STORY - FIND AUTHENTICTY. MATTERS OF THE HEART. Steve Evans is a photojournalist and cultural researcher who travels the globe ext...

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Toledo Region branding | Toledo Region Experience Planning

http://trep.org/category/edthink/trb

Toledo Region Experience Planning. Designing a stronger Toledo Region economy. Category Archives: Toledo Region branding. 8220;You will do better” signage. December 21, 2014. You will do better in Toledo. 8220;You will do better in Toledo” is in the news again. YWDBIT Day 2014. Did not generate nearly the same buzz as the 100th anniversary in 2013. But the use of the slogan on roadside signs at the edge of the city was debuted:. Toledo Blade: ‘Do better in Toledo’ roadside signs offer welcome to visitors.

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Blade | Toledo Region Experience Planning

http://trep.org/category/edthink/blade

Toledo Region Experience Planning. Designing a stronger Toledo Region economy. April 26, 2014. Two of the newspapers in the region had an opinion piece about the Toledo Region Branding Initiative recently. Explains why a region needs to do branding, talks about the next phase, and offers some positive suggestions, such as showing the diversity of urban life and of the regional overall (e.g., rural). The need for financial help is encouraged. Letters to the Editor, Jan 28 – Feb 5. February 6, 2014. Gettin...

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You will do better in Toledo | Toledo Region Experience Planning

http://trep.org/category/edthink/you-will-do-better-in-toledo

Toledo Region Experience Planning. Designing a stronger Toledo Region economy. Category Archives: You will do better in Toledo. 8220;You will do better” signage. December 21, 2014. You will do better in Toledo. 8220;You will do better in Toledo” is in the news again. YWDBIT Day 2014. Did not generate nearly the same buzz as the 100th anniversary in 2013. But the use of the slogan on roadside signs at the edge of the city was debuted:. 13 ABC: You will do better in Toledo makes a comeback. But I enjoy rea...

appliedstorytelling.blogspot.com appliedstorytelling.blogspot.com

Applied Storytelling: The Power of Story: PRETTY WOMAN

http://appliedstorytelling.blogspot.com/2008/04/pretty-woman.html

Applied Storytelling: The Power of Story. Tuesday, April 1, 2008. Dasho Kinley Dorji, chief editor of Bhutan’s Kuensel News Corp, feels his country is going through difficult times, on the road to a complete destruction of the country’s values systems. One way to combat that, he believes, is to create stories calling attention to the situation and ensure that those stories are shared and heard. Bhutan is a country crying for help and believes in the power of story to help them. What do you think? Really ...

appliedstorytelling.blogspot.com appliedstorytelling.blogspot.com

Applied Storytelling: The Power of Story: MEANING IS FOUND IN CONTEXT

http://appliedstorytelling.blogspot.com/2008/05/meaning-is-found-in-context.html

Applied Storytelling: The Power of Story. Saturday, May 31, 2008. MEANING IS FOUND IN CONTEXT. For a word, there is no meaning outside of context. In a way, that is also true for stories. Consider an iceberg. When we tell or hear a story, all that is understood about that story is the tip of the iceberg seen above the waterline, unless. We also know all of the context that is hidden below! All of this kind of takes the fun out of just telling a story, doesn't it? In the broken simple language) meaning.

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June | 2009 | #brandchat

https://yourbrandchat.wordpress.com/2009/06

8230;a streaming conversation about BRANDS. Stay updated via RSS. Am so excited to see the BRANDidos today! At 10amCT about BRANDS HEALTHCARE. Any BRANDido cap earners have cap pics to share? Jump into #brandchat 35 minutes ago. Today we chat about BRANDS HEALTHCARE . Who's ready to chat? Jump into #brandchat 1 hour ago. Tomorrow - BRANDS HEALTHCARE! Join it at 10amCT . Never joined before? Learn how brand.chat. Jump into #brandchat 14 hours ago. Jump into #brandchat 4 days ago. BRANDidos - you rock!

appliedstorytelling.blogspot.com appliedstorytelling.blogspot.com

Applied Storytelling: The Power of Story: May 2008

http://appliedstorytelling.blogspot.com/2008_05_01_archive.html

Applied Storytelling: The Power of Story. Saturday, May 31, 2008. MEANING IS FOUND IN CONTEXT. For a word, there is no meaning outside of context. In a way, that is also true for stories. Consider an iceberg. When we tell or hear a story, all that is understood about that story is the tip of the iceberg seen above the waterline, unless. We also know all of the context that is hidden below! All of this kind of takes the fun out of just telling a story, doesn't it? In the broken simple language) meaning.

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Applied Storytelling: The Power of Story

Applied Storytelling: The Power of Story. Saturday, March 7, 2009. Why aren't we, collectively, as a nation, up in arms about such a horrible situation? How have our stories fostered such a culture of indifference? I "met" LaRon on the storyteller social networking site Professional Storyteller. I invited him to be a part of the "Applied Storytelling: the Power of Story" group, since his profile really intrigued me. In it he said:. Now who wouldn't be fascinated by that, may I ask? Saturday, May 31, 2008.

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Home - Applied Storytelling | Applied Storytelling

Build your brand from a better foundation. CityCenter (Las Vegas, Nevada). Shaping the perception of place. Can politics bring down a state's #brand. Maybe so. https:/ t.co/1mictxVwPq. Helping Great Minds Think Unlike: Unlocking the Power of Diversity to Turbocharge Teams. The premier story-led brand strategy firm. We solve the biggest brand challenges companies face using an inspired, story-based approach. Dun and Bradstreet Credibility Jeff Stibel, CEO. Good brand strategists are a rare breed….

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