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2011 Marketing Benchmark Released | Aprix Solutions

http://blog.aprixsolutions.com/2011/05/16/2011-marketing-benchmark-released

Simplify Management, Maximize Marketing. 2011 Marketing Benchmark Released. May 16, 2011. Put together a nice event last week. And together with IDC. They announced the new results from IDC’s research on Marketing Benchmarks for 2011. That’s a problem I see frequently with other benchmarks and research reports out there where they give you results but down break them down based on how big your marketing department is. Nice going, IDC! IDC still has the survey open. Marketing Budget Changes for 2011.

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Understanding Marketing Strategy and Tactics | Aprix Solutions

http://blog.aprixsolutions.com/2011/06/03/understanding-marketing-strategy-and-tactics

Simplify Management, Maximize Marketing. Understanding Marketing Strategy and Tactics. June 3, 2011. For most of us who are constantly worried about the next email that will go out, the upcoming webinar presentation, or the trade show deadlines, when the talk switches to business and marketing strategy things can get confusing. Not to worry, let’s take a moment to clarify a few terms so that we can all go back to work. Marketing Strategy and Business Strategy. I like some examples @cspenn. This where the...

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A Brief History of Content Marketing | Aprix Solutions

http://blog.aprixsolutions.com/2011/06/20/a-brief-history-of-content-marketing

Simplify Management, Maximize Marketing. A Brief History of Content Marketing. June 20, 2011. The Evolution of Content Marketing. What would you do if your sales were down, merchants were not interested in carrying your product and there was no Twitter, Email, or even no Internet for you to leverage? That’s the problem Frank Woodward faced back in 1904 when his Jell-O product proved to be a disastrous investment. A Brief History of Content Marketing eBook. New and Old Content Marketing Stories. Content M...

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Checklist | Aprix Solutions

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Simplify Management, Maximize Marketing. Updated Webinar Planning Checklist. February 17, 2011. After getting some feedback from readers we decided to create another version of our original Webinar Planning and Workflow Guide, now in Excel format. This new file (free for download without registration) allows you to fully edit and customize the webinar checklist prior to printing it. The steps involved with webinar planning can vary depending […]. Comments { 0 }. The Webinar Planning and Workflow Guide.

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CRM | Aprix Solutions

http://blog.aprixsolutions.com/tag/crm

Simplify Management, Maximize Marketing. Can Marketing learn anything from sales? January 24, 2011. Can Marketing learn anything from sales? Most people remember the late 90’s as the beginning of the end for the internet bubble and the decimation of the technology industry. But the late 90’s also delivered one of the game changing technologies for sales people. What’s now called CRM or customer relationship Management. The first iteration […]. Comments { 3 }. Understanding Marketing Strategy and Tactics.

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Why Marketing Meetings Cost So Much | Aprix Solutions

http://blog.aprixsolutions.com/2010/12/28/why-marketing-meetings-cost-so-much

Simplify Management, Maximize Marketing. Why Marketing Meetings Cost So Much. December 28, 2010. 8230; and What To Do About It. The typical marketing department meets at least once a week. The team gets together, reviews the priorities for the week, the marketing manager updates everyone on upcoming deadlines, and each person may discuss an issue that has come up or ask a question about a certain deliverable. If everything goes according to plan, the meeting is over in about 45 to 60 mins. An online real...

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Can Marketing learn anything from sales? | Aprix Solutions

http://blog.aprixsolutions.com/2011/01/24/can-marketing-learn-anything-from-sales

Simplify Management, Maximize Marketing. Can Marketing learn anything from sales? January 24, 2011. Can Marketing learn anything from sales? Most people remember the late 90’s as the beginning of the end for the internet bubble and the decimation of the technology industry. But the late 90’s also delivered one of the game changing technologies for sales people. What’s now called CRM or customer relationship Management. Siebel CRM circa 1996. And from a managerial standpoint, CRM was finally providing a w...

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Darth Vader: Marketing Manager? | Aprix Solutions

http://blog.aprixsolutions.com/2011/02/02/darth-vader-marketing-manager

Simplify Management, Maximize Marketing. Darth Vader: Marketing Manager? February 2, 2011. I had to do a demo once and decided to use a bit of humor. Since I was showing how Aprix Marketing Manager, our. Product, helps marketing managers plan their campaigns and manage marketing workflow, I thought that showing how Darth Vader would manage the Empire’s marketing department would elicit a good chuckle. Others have wondered how the meeting to name the Death Star. But a whole marketing campaign? Join Us Or ...

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Content Marketing History in Slideshow | Aprix Solutions

http://blog.aprixsolutions.com/2011/07/22/content-marketing-history-in-slideshow

Simplify Management, Maximize Marketing. Content Marketing History in Slideshow. July 22, 2011. Did an excellent job transforming our recently released eBook “ A Brief History of Content Marketing. 8221; into an online slideshow. It’s a quick read with nice graphics that walks you through the evolution of content marketing, from the late 1800’s to current times. Did you know that…. Michelin started producing free tour guides in 1900? And download the eBook. View all posts by Daniel Kuperman →. December 2...