aquapebble.co.uk

beyondfocusgroups.blogspot.com

Beyond Focus Groups: April 2009

http://beyondfocusgroups.blogspot.com/2009_04_01_archive.html

This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Wednesday, April 29, 2009. Deciphering the Treasure Map. The “Treasure Map” is the decisional process that people use before they make a purchase. This applies to both products and services and if you understood this decisional process you would indeed have a treasure map. How do we break the code? How does one choose a bank? It has been sa...

beyondfocusgroups.blogspot.com

Beyond Focus Groups: Over the Shoulder Shots Draw Them In

http://beyondfocusgroups.blogspot.com/2009/08/over-shoulder-shots-draws-them-in.html

This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Sunday, August 9, 2009. Over the Shoulder Shots Draw Them In. There are three types of pictographs that are used - those that set the scene (situational), those that show some interaction with the product or service (interactive), and those that provide an opportunity to comment about the previous two types of pictographs (reflective).

beyondfocusgroups.blogspot.com

Beyond Focus Groups: I’m On My Way to the Airport, Oh Goodie

http://beyondfocusgroups.blogspot.com/2009/10/im-on-my-way-to-airport-oh-goodie.html

This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Tuesday, October 27, 2009. I’m On My Way to the Airport, Oh Goodie. Therefore, I am going to pictographically interview those poor captive souls who are about to board airplanes. After all, they have been told to arrive early to have the oft-times privilege of waiting on the tarmac while they become intimately acquainted with their knees.

beyondfocusgroups.blogspot.com

Beyond Focus Groups: July 2009

http://beyondfocusgroups.blogspot.com/2009_07_01_archive.html

This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Friday, July 31, 2009. Testing Brand Extensions Pictographically. M&M backpacks and camping gear might not work but M&M lunch boxes make sense. Hershey tennis shoes are a stretch but a Hershey hot drink holder may fly. Certainly M&Ms and Hershey have extended their reach in a variety of areas, but when is it too much? Dale Paulson, Ph.D.

beyondfocusgroups.blogspot.com

Beyond Focus Groups: Uncovering Attitudes Related to the Airlines

http://beyondfocusgroups.blogspot.com/2009/11/uncovering-attitudes-related-to.html

This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Sunday, November 8, 2009. Uncovering Attitudes Related to the Airlines. Dale Paulson, Ph.D. Subscribe to: Post Comments (Atom). About This Blog: How Do People Make Purchasing Decisions? Over-The-Shoulder and Buying-Trigger Pictographs A. Uncovering Attitudes Related to the Airlines. Dale Paulson, Ph.D. Dale Paulson, Ph.D., is Presid...

beyondfocusgroups.blogspot.com

Beyond Focus Groups: May 2009

http://beyondfocusgroups.blogspot.com/2009_05_01_archive.html

This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Tuesday, May 26, 2009. Rational Man and Conspicuous Consumption Man Are Run Down by the Context-Research Guy. This is the story of how the “Consumer Behavior Mystery” was finally solved! Context-Research Guy, whose full name is Context-Driven Qualitative Research Man, claims that he is the only one who truly understands Consumer Behavior.

beyondfocusgroups.blogspot.com

Beyond Focus Groups: August 2009

http://beyondfocusgroups.blogspot.com/2009_08_01_archive.html

This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Wednesday, August 26, 2009. Is it Gut Reaction Research or Context-Driven Qualitative Research? Marketers, what do you really want to know? You want gut reactions to your product or service, everything else is pablum. Examples of our findings that reveal gut feelings include: “It’s a great place to get mugged” (about attra...When Consumers ...

beyondfocusgroups.blogspot.com

Beyond Focus Groups: Over-The-Shoulder and Buying-Trigger Pictographs About Airlines

http://beyondfocusgroups.blogspot.com/2009/11/over-shoulder-and-buying-trigger.html

This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Saturday, November 14, 2009. Over-The-Shoulder and Buying-Trigger Pictographs About Airlines. Recall that we are trying to understand what is going on when one thinks about booking a flight. This means that the respondents should see themselves in the situation. For example, they may show a person looking at a Web site or reviewing ...The p...

beyondfocusgroups.blogspot.com

Beyond Focus Groups: When Consumers Are First Thinking About Buying

http://beyondfocusgroups.blogspot.com/2009/08/when-consumers-are-first-thinking-about.html

This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Monday, August 17, 2009. When Consumers Are First Thinking About Buying. Dale Paulson, Ph.D. Subscribe to: Post Comments (Atom). About This Blog: How Do People Make Purchasing Decisions? Is it Gut Reaction Research or Context-Driven Qual. When Consumers Are First Thinking About Buying. Over the Shoulder Shots Draw Them In. Dale Paulson, Ph&...

beyondfocusgroups.blogspot.com

Beyond Focus Groups: October 2009

http://beyondfocusgroups.blogspot.com/2009_10_01_archive.html

This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Tuesday, October 27, 2009. I’m On My Way to the Airport, Oh Goodie. Therefore, I am going to pictographically interview those poor captive souls who are about to board airplanes. After all, they have been told to arrive early to have the oft-times privilege of waiting on the tarmac while they become intimately acquainted with their knees.