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Thoughts Inc.

Monday, 22 August 2016. Marketing - A Different Stance. The conventional approach of a Brand manager is to segment the market, target specific segments and position his or her product portfolio with a differentiation strategy. The brand’s performance will be measured by aggregate sales and profitability, while the incentives will be dependent solely on numbers. Companies which have been following the same notion are falling behind today. Nowadays, Mass marketing. 8220;Patient Centricity”. Patients are th...

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Monday, 22 August 2016. Marketing - A Different Stance. The conventional approach of a Brand manager is to segment the market, target specific segments and position his or her product portfolio with a differentiation strategy. The brand’s performance will be measured by aggregate sales and profitability, while the incentives will be dependent solely on numbers. Companies which have been following the same notion are falling behind today. Nowadays, Mass marketing. 8220;Patient Centricity”. Patients are th...
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Thoughts Inc. | aranyadeb.blogspot.com Reviews

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Monday, 22 August 2016. Marketing - A Different Stance. The conventional approach of a Brand manager is to segment the market, target specific segments and position his or her product portfolio with a differentiation strategy. The brand’s performance will be measured by aggregate sales and profitability, while the incentives will be dependent solely on numbers. Companies which have been following the same notion are falling behind today. Nowadays, Mass marketing. 8220;Patient Centricity”. Patients are th...

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Thoughts Inc.: July 2013

http://aranyadeb.blogspot.com/2013_07_01_archive.html

Friday, 5 July 2013. For a Better Future. Today, we call ourselves as one of the “Superpowers” of the world because we have the 4. Thursday, 4 July 2013. Impact of "Disruptive" Technologies. Wednesday, 3 July 2013. Is it the Death of a Cognition called "Emerging Markets"? Well capitalized banks. Good news is that most markets are projecting positive growth in pre-winter and post-winter quarters. Markets operate on sentiments, be it during downturn or during boom. Subscribe to: Posts (Atom).

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Thoughts Inc.: Marketing - A Different Stance

http://aranyadeb.blogspot.com/2016/08/marketing-different-stance.html

Monday, 22 August 2016. Marketing - A Different Stance. The conventional approach of a Brand manager is to segment the market, target specific segments and position his or her product portfolio with a differentiation strategy. The brand’s performance will be measured by aggregate sales and profitability, while the incentives will be dependent solely on numbers. Companies which have been following the same notion are falling behind today. Nowadays, Mass marketing. 8220;Patient Centricity”. Patients are th...

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Thoughts Inc.: May 2013

http://aranyadeb.blogspot.com/2013_05_01_archive.html

Saturday, 25 May 2013. Talent – Now and the Way Forward. Talent is the binding word between the aspiring participants of an Executive MBA programme and the industry, for while the participants aspire to be perceived as talent, the industry too is keen to interact with such aspiring talent towards fulfilling their talent requirements. On such a backdrop, the participants of MDI’s Executive MBA were pleased to host Anjali Singh, VP-HR and Training, Genpact on May 15, 2013. It was an enriching experience fo...

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Thoughts Inc.: August 2016

http://aranyadeb.blogspot.com/2016_08_01_archive.html

Monday, 22 August 2016. Marketing - A Different Stance. The conventional approach of a Brand manager is to segment the market, target specific segments and position his or her product portfolio with a differentiation strategy. The brand’s performance will be measured by aggregate sales and profitability, while the incentives will be dependent solely on numbers. Companies which have been following the same notion are falling behind today. Nowadays, Mass marketing. 8220;Patient Centricity”. Patients are th...

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Thoughts Inc.: Patient Centricity

http://aranyadeb.blogspot.com/2016/08/patient-centricity.html

Monday, 22 August 2016. 8220;Patient Centricity” is the latest buzzword in the Pharmaceutical industry and has the potential to disrupt the way the industry works commercially. Of their existing assets, “Patient Centricity” poses a new opportunity in customer involvement space. Patient Centricity solutions need to interact with all key stakeholders i.e. Hospitals, Doctors, Patients, Third Party Risk Assessors, Healthcare Portals, Patient Community websites; which in turn. Presents great opportunities for...

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Monday, 22 August 2016. Marketing - A Different Stance. The conventional approach of a Brand manager is to segment the market, target specific segments and position his or her product portfolio with a differentiation strategy. The brand’s performance will be measured by aggregate sales and profitability, while the incentives will be dependent solely on numbers. Companies which have been following the same notion are falling behind today. Nowadays, Mass marketing. 8220;Patient Centricity”. Patients are th...

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