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ARCHETYPAL-BRANDING.COM

Archai - Archetypal Branding

Archai taps into timeless and universal truths about human nature to activate and build powerful archetypal meaning in brands.

http://www.archetypal-branding.com/

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Archai - Archetypal Branding | archetypal-branding.com Reviews
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Archai taps into timeless and universal truths about human nature to activate and build powerful archetypal meaning in brands.
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1 Archetypes
2 Archetypes and brands
3 Brand Archetypes
4 Archetypal branding
5 Archetypal branding expert
6 Margaret Mark
7 The Hero and the Outlaw
8 Books on Archetypes and Brands
9 Books on Archetypal Branding
10 Consumer Discovery and Brands
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archai,our beliefs,who is archai,principles at work,principles in print,clients
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Archai - Archetypal Branding | archetypal-branding.com Reviews

https://archetypal-branding.com

Archai taps into timeless and universal truths about human nature to activate and build powerful archetypal meaning in brands.

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Archai - About Archai

http://www.archetypal-branding.com/about.html

Formerly Executive Vice President, Worldwide Director of Consumer Insight at Young and Rubicam. During this time, developed a passion for understanding what distinguished the development and management of iconic brands versus "also-rans". Set out to pursue this quest, developing the practice of Archetypal branding. Empirically validated the system through Young and Rubicam’s BrandAsset Valuator. And member of the CG Jung Foundation.

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Archai - Archetypal Branding

http://www.archetypal-branding.com/index.html

Archetypal Branding: The practice of uncovering and activating the elemental, timeless, universal truth connecting people and brands.

3

Archai - Our Beliefs

http://www.archetypal-branding.com/beliefs.html

Deploying best practices in marketing is necessary but insufficient. To build extraordinary, iconic brands we must challenge ourselves to seek elemental truths and tap into deeper wells of meaning and insight. At Archai, our system of Archetypal branding provides the portal to timeless and universal brand meaning.

4

Archai - Principles at Work

http://www.archetypal-branding.com/work.html

We leverage the power of meaning and insight to build extraordinary brands. Tapping into the fundamental drivers of human nature, Archai. Works closely with clients to activate the human truth inherent in brands. Our proprietary system of Archetypal Branding has been proven to impact marketplace performance, creating and leveraging powerful meanings that transcend demographic, lifestyle and cultural differences. Archetype Workshops and Immersions. Conducts customized Workshops for clients and individuals...

5

Archai - Principles in Print

http://www.archetypal-branding.com/print.html

The Hero and the Outlaw. A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book. Bull; Implement a proven system for identifying the most appropriate and leverageable Archetypes for any company and/or brand.

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