justinjin.com
Wintershall BASF - Justin Jin 金峰
http://www.justinjin.com/portfolio/commercial/basf
Photographer. Explorer. Storyteller. Inside Wintershall’s operations, I depict the professional challenges for workers, from working in isolation to endurance of the biting Siberian winter. In the frozen barrenness of Siberia, Germans and Russians overcome extreme climatic obstacles and political differences to jointly power Europe. Wintershall, Germany’s main energy supplier and a BASF subsidiary, performs a delicate dance with Russian counterparts. Another Great Leap Forward View. Gift of Love View.
justinjin.com
Martell Cognac - Justin Jin 金峰
http://www.justinjin.com/portfolio/commercial/martell-cognac
Photographer. Explorer. Storyteller. As the executive director, I led large production teams in profiling these successful professionals, including internationally-acclaimed filmmaker Lu Chuan in Beijing, and television commentator Dou Wentao in Shenzhen. By delving into the private world of famous subjects, I found intimate and raw morsels to incorporate into story baselines for videos, photo essays, and articles. Displayed at the Beijing and Shanghai Airports. Lu Chuan - Martell View. Gift of Love View.
justinjin.com
The Horseboy - Justin Jin 金峰
http://www.justinjin.com/portfolio/reportage/horseboy
Photographer. Explorer. Storyteller. Rowan, a 5-year-old child with autism, rides with his father Rupert. During this physically and emotionally taxing journey, there are a few moments of joy, like this one. Rowan’s mother Kristin, a clinical psychologist, was initially doubtful of Rupert’s suggestion of an epic journey, but became supportive. Beset by tantrums and emotional setbacks, the journey was start-and-stop. A bus followed the horses at all times to care for Rowan during relapses. I rode across t...
justinjin.com
Gift of Love - Justin Jin 金峰
http://www.justinjin.com/portfolio/reportage/village
Photographer. Explorer. Storyteller. Feng Shui Master Wu carries a pig's head to a temple in Dimen. Children bathe in the river that curves through Dimen, crisscrossed by wooden Flower Bridges. In Dong language, Dimen means, a place with endless spring water. Dimen’s 500 or so houses are built closely around the Drum Towers, octagonal pagodas modeled after cedar trees. Fish are impaled and roasted alive. The Dong people farm fish in the rice paddies, making them available year round. Before Mother Wu tak...
justinjin.com
Portraits - Justin Jin 金峰
http://www.justinjin.com/portfolio/reportage/portraits
Photographer. Explorer. Storyteller. Vitaly Kaloyev drinks at home in Vladikavkaz, in southern Russia’s North Ossetia. The 52-year-old architect became a national hero after killing a Danish air traffic controller blamed for a plane crash in which Kaloyev’s wife and two children died. Engineer Laure Hammerer in Germany. The following day, Veremeenko invites me to his country home near Moscow to swim and enjoy the sauna. Gift of Love View. Sophie, Hakan and Roderick View. Travel / Landscape View.
justinjin.com
Blog - Justin Jin 金峰
http://www.justinjin.com/news
Photographer. Explorer. Storyteller. Martell Cognac Advertising Campaign. April 17, 2014. I flew into Beijing with the TBWA team to meet Lu Chuan, the first of my six subjects for Martell’s Join the New Elegance campaign. Zone of Absolute Discomfort. April 17, 2014. Outside the window, tall birch trees gradually shrank, becoming shrubs; soon only twigs stuck out of the snow. When, finally, darkness enshrouds landscape of ice and snow, we knew we had arrived in the extreme North. April 17, 2014. IN PHOTOG...
justinjin.com
Another Great Leap Forward - Justin Jin 金峰
http://www.justinjin.com/portfolio/reportage/urbanisation
Photographer. Explorer. Storyteller. The elderly enjoy a game of cards in their new relocation home in Changsha. A shopping mall caters to new farmers-turned-urbanites in Changsha city. Zone of Absolute Discomfort View. Another Great Leap Forward Current. Muslims in a secular land View. Gift of Love View. Sophie, Hakan and Roderick View. Travel / Landscape View. Another Great Leap Forward. I first reported on China in the late 1990s as a Beijing-based correspondent for Reuters, writing about the socialis...
justinjin.com
Martell Cognac Advertising Campaign - Justin Jin 金峰
http://www.justinjin.com/backstage/the-making-of-martells-2013-china-campaign
Photographer. Explorer. Storyteller. Martell Cognac Advertising Campaign. April 17, 2014. But just before the shoot, Lu’s agent and brand manager completely protested my touching his hair. With his latest masterpiece, The Last Supper, launching that month, Lu had to be on multiple magazine covers. A shaved head wouldn’t do. With the clock ticking towards our launch hour, a stand-off ensued. Martell launched the 2013 campaign to show how the cognac brand relates to real lives. With my cross-media docu...
justinjin.com
General Electric - Justin Jin 金峰
http://www.justinjin.com/portfolio/commercial/general-electric
Photographer. Explorer. Storyteller. Zone of Absolute Discomfort View. Zone of Absolute Discomfort View. Lu Chuan - Martell View. A print ad campaign created by BBDO / NY celebrating General Electric’s increasing presence in Europe. GE commissioned me to introduce the public to the innovative teams in Europe. I traveled to four countries: Germany, Italy, Poland and the UK, making portraits of GE’s star employees for publication across 26 titles including The Economist and FT.
justinjin.com
Zone of Absolute Discomfort - Justin Jin 金峰
http://www.justinjin.com/portfolio/reportage/arctic
Photographer. Explorer. Storyteller. Tents, or ‘chums’, shield herders from temperatures of -45 Celsius (-40F). A Nenets herder rounds up his reindeers. The meat is sold to sausage factories and the horns to China for use as aphrodisiacs. Portrait of Andrei, a tank driver for an oil and gas prospecting company. Drivers typically work in the isolated Arctic tundra for the entire winter, returning to civilisation only in spring. Lights shine from the last occupied flat in an apartment block. With the o...
SOCIAL ENGAGEMENT